Myths About SEO

www.thenetresearcher.com
fkhan@thenetresearcher.com

 A "myth" is a traditional story, idea, or explanation which is widely
accepted, but actually untrue or unproven.

 Almost all businesses and SEOs are somewhat aware of the myths
surrounding any affordable SEO service.

what if?
 Still the lingering doubts of ‘ ’ lead many to believe
them to be true, and thus waste a lot of time, energy and sweat
worrying after them.

 Here are some commonly believed myths about SEO packages that
are absolutely untrue!


1. Using Flash will devalue your website
 That’s not true. A content rich page is
always more preferable to Flashy pages, but that
does not mean you cannot use it at all.

 Using Flash here and there to make your
website more interesting and avoiding putting
important content in Flash elements is just fine
with the search engines.

 Also try to add alternative text for browsers
that do not read Flash and your search engine
optimization won’t get affected in the least.

2. Submitting to search engines is the
fastest way to get indexed
 Not exactly.

 You should submit to search engines to
prompt the search spiders for faster indexation;
but developing natural, organic, relevant
backlinks is the best and most effective way of
ranking with the search engines long term.


3. To hide pages from crawlers, use
Robots.txt file

 It works but not 100%.

 Using the ‘disallow’ tag won’t stop external
incoming links to lead Google crawlers to your
blocked pages.

 If you really don’t want Google to crawl
some pages, do not link them to the website or
better still add a secure login password.


4. You should optimize each page with
3-4 keyword density
 Keyword density for optimization lost
ground with search engines long ago. Search
engine algorithms can easily detect any set
patterns in website content.

 Use of keywords relevant to the content is
more important. Clever use of keywords in
appropriate places within the content actually
helps in optimization.


5. Each page should be optimized for just
one keyword
 Misplaces belief.

 Some businesses think that optimizing with
just one keyword phrase will bring more focus to
that keyword. But they fail to realize that natural
flow of content with just one keyword phrase in
the entire page is near impossible, and Google
bots can tell. Instead it is better to optimize with
3-4 relevant keywords to bring more targeted
search engine traffic to the page.

 Natural flowing content is more critical for
SEO success.

6. Linking to authority websites pushes up
your Google rankings
 If it was that easy, everyone would do it and
rank at the top.

 If you get links from well reputed websites
that boosts the image of your own website and
helps visitors take you seriously. But it definitely
does not give you any added advantage with the
search rankings.


7. High page rank is same as high
rankings in search results
 Not exactly.

 Page ranks are not direct parameters for
your SERP ranks. High page rank means
Google recognizes your quality of work and
considers you as an authority in it. But you
cannot really determine the actual page rank
that helps your site’s performance in the
search results for your target keywords.

 A high page rank from Google is only an
indicator that your site will also rank better in
SERPs.

8. Your website must have a Sitemap

 A sitemap helps Google crawl your
website better. But if you have built a
crawler friendly website with no broken
links, there is no reason for you to worry
about losing any precious rankings in its
absence.

 It is always a good search engine
optimization practice to build a sitemap for
easier navigation, but its absence alone
won’t harm your website.


9. Regularly updating your website
leads to higher rankings
 Frequent posts on your site attract
the Google crawlers more frequently for
indexation, that could give you more
visibility, but it does not increase your
rankings. So don’t update if not required.

 Crawlers like relevant updates not
just any updates!


10. SEO your website for immediate
results.

 This is the most widely misplaces
myth about search engine optimization.
Those of you hoping to achieve overnight
traffic, SEO won’t do it for you. There is
no sustainable quick fix to success. SEO
is a long term process that requires
various techniques and regular updates
for long term rankings.


And finally, the greatest myth
-
Guaranteed Rankings

Nothing in life is guaranteed and neither is your
site ranking. Of course, quality optimization
is an assurance of positive results.


fkhan@ thenetresearcher.com

Myths About SEO

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