The Productivity Shift: Doing Productive vs. Being Productive (THE Marketing Event 2013)

THE PRODUCTIVITY SHIFT
DOING PRODUCTIVE VS BEING PRODUCTIVE

W: productivityist.com E: info@productivityist.com T: @mikevardy

ABOUT THIS SESSION


you’ve got proposals to do…

…meetings to attend…

…award submissions…

…lunches…

…and so on…


TIME MANAGEMENT


WHAT IS TIME?


there are 14 different deﬁnitions of time...

!
!

...and that’s just when it is used as a noun.


THE BOTTOM LINE?
time is incredibly big.


MANAGING TIME

means managing you AND your energy


"YOU CAN DO ANYTHING BUT
YOU CAN'T DO EVERYTHING.”
DAVID ALLEN


FOCUS ON TASK
(not on time)


LET’S TALK ABOUT...
time chunking

!


TIME CHUNKING
it’s what makes time less than big


YOU CAN TIME CHUNK
by the week

by the day

by the hour


A PROJECT IS...

anything that requires more than a single action to complete.


THE IMPORTANCE OF CONTEXTS


CONTEXTS ADD VALUE
to your tasks, projects, and goals


TASK MANAGEMENT
Tools


ASANA


FLOW


EVERNOTE


REMINDERS
HTTP://PRODUCTIVITYIST.COM/HOW-TO-USE-REMINDERS-AS-A-TASK-MANAGER/


30/30
HTTP://PRODUCTIVITYIST.COM/HOW-TO-USE-3030-LIKE-THE-EMERGENT-TASK-PLANNER/


DUE


THE POMODORO TECHNIQUE
HTTP://WWW.POMODOROTECHNIQUE.COM/DOWNLOAD/PDF/POMODORO-CHEATSHEET.PDF

There are ﬁve basic steps to implementing the technique:

!

1. Decide on the task to be done

2. Set the pomodoro (timer) to 25 minutes

3. Work on the task until the timer rings; record with an x

4. Take a short break (3-5 minutes)

5. Every four "pomodori" take a longer break (15–30
minutes)

LET’S NOT FORGET
another piece of technology...


DAVE SEAH’S EMERGENT TASK PLANNER
HTTP://DAVIDSEAH.COM/BLOG/NODE/THE-EMERGENT-TASK-PLANNER/


THE STRIKETHROUGH SYSTEM
TASK

TASK

TASK
CAPTURE CONTEXTS

USE COLOR

EMAIL MANAGEMENT


THE EMAIL PROBLEM


The problem with email isn’t the platform.

!

The problem with email is the users of the platform.


WHAT EMAIL REALLY IS
(it’s not what you think)


An email can be one of two things...

!

1. An action item

!

2. A reference item


EMAIL MANAGEMENT
Tactics


1.
2.
3.
4.
5.

BUILDING BETTER SUBJECT LINES

FIRST IN, FIRST OUT

TEXT EXPANSION/CANNED RESPONSES

CHECK EMAIL “SECOND THING” IN A.M.

SET BOUNDARIES


LET’S TALK ABOUT...
Inbox Zero


email isn’t the real work but...

!
!

...we give it that power every time we let it steal our focus.


THE IDEA OF MULTIPLE INBOXES


EMAIL MANAGEMENT
Tools


DISPATCH


KEYMAILS


AWAYFIND


CALENDAR MANAGEMENT


WHAT GOES ON A CALENDAR?


HYPERSCHEDULING
(or “The About A Boy Syndrome”)


DUE DATES

are not as important as “Do Dates”


THE WEEKLY REVIEW PROCESS


THEMING YOUR MONTHS


CALENDAR MANAGEMENT
Tactics


1. USE DIFFERENT CALENDAR VIEWS (DAY, WEEK,
MONTH)

2. SCHEDULE APPOINTMENTS WITH YOURSELF

3. COLOUR-CODE WHERE POSSIBLE

4. CREATE AN “IDEA CALENDAR”

5. DON’T MARRY YOURSELF TO THE GREGORIAN
CALENDAR


CALENDAR MANAGEMENT
Tools


DOODLE


SCHEDULEONCE


FANTASTICAL


5 THINGS YOU CAN DO NOW:
!

1. “FLIP THE SWITCH” ON EMAIL
2. BUILD THE CAPTURE HABIT
3. START FOCUSING ON TASK, NOT ON TIME
5. GO “DEVICE/ENVIRONMENT SPECIFIC”
6. USE TOOLS TO BLOCK THE WEB
!


YOU NEED TO BUILD
An Achievement Structure


BECAUSE WHEN YOU SET UP
you won’t upset.


- Q&A -

THANKS FOR ATTENDING


The Productivity Shift: Doing Productive vs. Being Productive (THE Marketing Event 2013)

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