Twitter Promoted Trends are a prime spot for awareness on the platform, but all too often they're under utilised or badly managed. This is a short snappy guide with some advice on how to make a little more of it.

1. Everything you need to know
about twitter trends
BROUGHT TO YOU BY

2. TWITTER TRENDS GET YOU A PRIME POSITION IN FRONT OF
MILLIONS OF USERS.
JUST PUTTING UP A HASHTAG ISN’T ENOUGH, THEY
REQUIRE EFFORT AND PLANNING TO REALLY BRING THEM TO
LIFE…
HERE ARE SOME TIPS ON HOW TO DO THAT

3. What is a twitter trend?
Basically, you’re paying to be at the top of the trends
list for 24 hrs - midnight to midnight.
NO! you can’t do a different timeframe
NO! you can’t have more than one hashtag
YES! they do get good results if done right

4. It’s a bigger budget broadcast
space

5. What is it good for?
You may get some followers but you’ll get more from it if you
focus on…
▪ Adding social support and awareness for a campaign launch
▪ Amplifying a message or social campaign
▪ Driving engagement / conversation with a brand

6. Is it just a #hashtag?
Yes, you’ll need one and an idea to sit behind it but
it’s not just about that hashtag…
You want to team it up with promoted tweets and
promoted accounts too

7. Promoted Tweets = Engagement and
amplifying your content
Including images
gives you much
more stand out
and has been
shown to gain
much higher
engagement rates

8. Promoted accounts = Followers

9. Do you just tweet like normal?
It’s a high exposure moment, so you probably want to put
in a little more effort than usual.
You want to try and structure a content plan specifically
for the day.
Most importantly you want great content sat behind it
before, during and after.

10. Break it down into phases
BEFORE ON THE DAY AFTER
PHASE 1 PHASE 2 PHASE 3
Midnight to
morning,
introduction to
trend and
message
Support main
message
Rotate creative to
optimise and reduce
fatigue
Content to run
from midnight,
use your main
message
Competition,
optimise using
most popular
creative
Keep an eye out
for late
responses and
follow up with
them

11. PHASE 1: Groundwork
Make sure you’ve put something behind the hashtag
before it goes live. People will be able to see it from
midnight - don’t waste an opportunity waiting until
9am (or when you turn up to the office) to start
populating.

12. PHASE 2: Launch
A trend starts at midnight, but we’re guessing you don’t
want to be up 24 hrs from 12am?
You’ll probably do the main bulk of the activity when your
fans are most active.
It’s good to split your day into 3 and have lead message
and 5 supporting tweets for each part.

13. PHASE 3: Maximise
Hopefully you’ve spread the word and had users
interacting/sharing/engaging or whatever you set out
to do.
Again, unless you’re staying up to see it through all
night you might want to pick out a single key
message to stay promoted.

14. #FrappuccinoHappyHour
A great use of a twitter
trend to support a sales
promotion
Before…

15. Teasing days in advance -
making it more of an
occasion for fans and
followers to look forward to.
Before…

16. On the day
Phase 1 Pre Launch Phase 2 Launch Phase 3 Maximise

17. REMEMBER
…

18. Don’t get distracted by the @
You’re running a trend on a hashtag.
Constantly check back in on the tweets using it and
see what is being said.
Lots of people (the majority) might not include your
@handle in their use of the hashtag.

19. Scheduling can be your friend…
Scheduling tweets and the content for the day in
preparation can be a great help to free you up for
pure engagement.
But…
Don’t let your trend be left to the automated gods.

20. 3 things to remember...
1. Aim for engagement - reach and awareness is built in
so try to make the content that’s seen as engaging as
possible.
2. Don’t just rely on the #hashtag - promoted accounts
and tweets use promoted accounts and tweets too.
3. You’re in the spotlight for 24hrs - look busy!

21. Follow
Visit
Subscribe
For more no-nonsense social…