Creating a brand is a tough task. There’s a lot of work and research that goes into it, and even more time that’s required. With building a brand, you also have to be very aware of the fine line there is with creating a gimmick or joke, as those don’t tend to have lots of longevity.

1. Building a Brand with Design
Creating a brand is a tough task. There’s a lot of work and
research that goes into it, and even more time that’s
required. With building a brand, you also have to be very
aware of the fine line there is with creating a gimmick or
joke, as those don’t tend to have lots of longevity.
There are many ways to approach branding and
rebranding: you can focus on the numbers and research;
you can focus on customers or bottom lines; but after your
approach, you have to make moves. And I believe the best
way to build a brand is with design. Let’s break down this
line of thinking.

2. Let’s Break Down This Line of Thinking
 Not just logos, but visual
identities
 Not just a web designer,
an interaction designer
 Not just ideas, but
prototypes
 Not just projects, but a
way of thinking

3. Not just logos, but visual identities

4. Not just a web designer, an interaction designer

5. Not Just Ideas, But Prototypes

6. Not just projects, but a way of thinking

7. Not just projects, but a way of thinking