Presentation during The Lean Startup SXSW by Ian McFarland, Pivotal Labs.

1. Our Best Waterfall
Experience Ever
...and why it sucked.
Ian McFarland, VP Technology, Pivotal Labs, Inc. ian@pivotallabs.com

2. The 500 Page PRD
...a true story.
lotyloty

6. Wasted Effort
Bad Design Decision Discovery of
Bad Design Decision
Unvalidated Design

7. Smithsonian

8. • Waterfall is great if you know exactly
what you need to build, and get it
exactly right up front. Knowing exactly
what to build saves development time.
• But even then...
Ken Lund

9. Change
Change
• ...it happens.
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10. Wasted Effort
Bad Design Decision Discovery of
Bad Design Decision
Unvalidated Design

11. 1 Month, 1 Year
Why Waterfall Fails

12. Kevin Krejci

13. Development
Launch
Why Waterfall Fails

14. Wasted Effort
Bad Design Decision Discovery of
Bad Design Decision
Unvalidated Design

15. 1 Month, 1 Year
Bad Design Decision Discovery of
Bad Design Decision
Why Waterfall Fails

16. 1 Week, 1 day, 1 minute
Bad Design Decision Discovery of
Bad Design Decision
Why Iterative Succeeds

17. @imf