The Mobile Tipping Point was originally presented at the 2012 LearnShare Conference. The program included Brandon Hall Group and The LHT Group.

1. Mobile Tipping Point
PRESENTED BY: Stacey Harris, VP, Research & Advisory Services, Brandon Hall
Group

2. About Brandon Hall Group
A preeminent research based advisory and analyst firm. Covering topic areas
that provide strategic insights for executives and practitioners that are
responsible for learning, talent, growth and business results within their
organizations. Our focus is on ensuring continuous business performance.
• Established in 1992
• Nearly 200,000 subscribers
• Over 10,000 clients globally
• Memberships and Research
“We provide insight, objectivity, and personalized support”

3. Mobile Capabilities are Hot!
Which LMS features are you most interested in
acquiring?
5%
5%
18% 43% Mobile
Social
LMS/LCMS
29% Virtual Conferencing
Other
Brandon Hall Sept 2011, Today’s Innovations, Tomorrows Trends

4. But Mobile Learning Strategies are Not!
Where is your organization in regard to mobile learning
3%
15% Mobile learning is a part of our learning strategy
We are atcively planning to implement mobile learning
28%
54%
We are in the information gathering stage
We are not considering mobile learning
If your organization is considering mobile learning, when do you expect to have
it implemented
34% 21% Within less than 6 months
6-12 months
29%
16% 12-24 months
Not sure
Brandon Hall July 2011, Mobile Learning: From Early Adoption to Mainstream

5. Global Trends Driving Change
M-Lifestyle Becomes Main-Stream
Tipping Points
• 87% of the world population have Mobile
Phones, June 2012 WikiPedia
• 54.9% of US Mobile Subscribers own a
SmartPhone, June 2012 Nielson Data
• 89% of SmartPhone users, access their phone multiple
times in a day, ThinkwithGoogle June 2012 SmartPhone Usage,
ThinkwithGoogle, June 2012

6. Global Trends Driving Change
The World Becomes Educated Consumers

7. Global Trends Driving Change
Extending Your Social Reach Becomes Good Business
http://www.digitalbuzzblog.com

8. Global Trends Driving Change
The World Has Become Content Creators
• Feedback
• Comments
• Articles and Posts
• Videos
• Pictures
• Answers
• Etc…………………..
http://youtube.stats.com

9. Are M-Learning Projects Failing?
4% % of Training Delivered in M-Learning % of Training Delivered in M-Performance
3%
More than 40% More than 40%
28% Less than 40% 33% Less than 40%
Don't Know 54% Don't Know
60%
Not Used Not Used
8%
10%
Leaders Access Learning on Mobile Individual Contributors Access Learning on Mobile
More than 60% of the time – 17% More an 60% of the time – 12%
Less than 60% of the time – 33% Less than 60% of the time – 35%
No percentage – 50% No percentage – 51%
BHG, Prelim Relationship Centered Learning Survey 2012, N =366

10. Framework for Assessing Mobile Needs
Administrative Setup & Maintenance M-Learning
• User Setup • Courses
• Course Prep • Simulations
• Wait list management • Videos
• Profile Setup • Curriculums
Manager/User Dashboards
• Daily decision making views
• Priority setting views
• Guidance support
• Compliance tracking
Administrative Work Activities M-Support
• Time-Tracking • Job Aids
• Approvals • Communication
• Assessments • Tools
• Scanning activities • Nuggets
Static Push

11. Consumer Driven Learning Experience
Learner Requirements Learning Mobile Design Considerations
Easy to use - intuitive Mirror native environment UI’s
Lists, layers, and big buttons
Learning experience fits to delivery mode Responsive Web Design
Application versus HTML5
"Human Interface Guidelines"
Content is accessible no matter what device Multiple Application Formats
I’m using Location web accessible (to URL or non URL)
Content is accessible in any location or work Cloud Storage Accessible
environment Online and offline access options
Easy to find and Easy to share Cataloging and Searching capabilities
Forward, e-mail, tweet, etc.
Easy to comment, make notes, add to… Cloud Saving Capabilities (Notes, social
feedback, comment tools)
Engaging in art, modern conventions, and Colors, Textures, Patterns, Shadows
style Configurable visuals versus simplicity

12. Consumer Driven Expectations
Computer PC Mobile Tablet Mobile Phone
Optimized for screen Optimize for 9 to 5 inch screens Optimize for 3 to 4.5 inch
resolutions screens
Optimized for mouse Optimized for finger swish Optimized for finger swish
(long) (short)
Optimized for audio with Optimized for both audio Optimized for both audio
head-phones headphones and without headphones and without
Optimized for high- Optimized to run off-line Optimized for low-
bandwidths bandwidths
Information & Link Rich Visually Rich & Socially Friendly Simple & Social
Flash, Video, & More App & Video App & Video
Accessing during focused Accessing in a relaxed work Accessing on the run
work time environment

13. Presenter
Stacey Harris
VP Research & Advisory Services
Brandon Hall Group
@StaceyHarrisHR

14. Thank You!