Slide deck presented at the Fall RetailRAMP conference for the hyper-local panel.

1. Presented by: @AsifRKhan
#RetailRAMP #TheLBMA

2. The Location Based Marketing Association is an international, not-for-profit
group dedicated to fostering research, education and collaborative innovation
at the intersection of people, places and media.
We live at the intersection of:
PEOPLE, PLACES & MEDIA
Formed in 2010, 550+ members with chapters in:
Toronto, Montreal, New York, San Francisco, Atlanta
Amsterdam, London, Singapore

3. LBMA CURRENT STATS VIDEO
Contact: asifkhan@thelbma.com to request access

4. The challenge for marketers

5. The Evolution of Check-ins

6. The Evolution of Check-ins

7. The Evolution of Check-ins

8. 1. Payments + Augmented Reality

9. 2. What Is A Location?
SINGAPORE – STARHUB MUSICAL FITTING ROOMS
http://www.youtube.com/watch?v=IJkRtnfNCo4

10. 3. When Location Benefits All

11. 4. Not Just Gamification Anymore

12. 5. Taking The Store To The People

13. 6. Creating Experiences
KOREA’s E-MART – SHADOW QR CODE CAMPAIGN VIDEO
http://www.youtube.com/watch?v=1N6EdgN3FUU

14. RAMON DE LEON
DOMINO’S PIZZA
@Ramon_DeLeon
BJ EMERSON
TASTI D-LITE
@BJ_Emerson ASIF R. KHAN
THE LBMA
@AsifRKhan
ERICA MCCLENNY
EXPION
@EricaMcClenny
GREG MCALLISTER
PUSHPOINT MOBILE
@Push_Point