3. The Location Based Marketing Association is a international group dedicated to fostering research,
education and collaborative innovation at the intersection of people, places and media. Our goal is
simple; To educate, share best practices, establish guidelines for growth and to promote the services
of member companies to brands and other content-related providers.
Members of the LBMA include retailers, agencies, advertisers, media buyers, software and services
providers, and wireless companies. Simply put, we want to help those engaging location-based
services be as successful as possible.
Formed in 2010, 350+ members with chapters in
Toronto, New York, San Francisco, Amsterdam, London, Singapore
4. A location-based service (LBS) is an Location-based marketing (LBM)
information and entertainment bridges the gap between all forms of
service, accessible with mobile marketing media. Inclusive of social
devices through the mobile network media, internet, out-of-home, and
and utilizing the ability to make use of real life interaction
the geographical position of the
mobile device
Wikipedia The LBMA
5. • Education • Events & Networking • Guidelines
• Case studies • Speaking opportunities • Best practices
• Industry stats • Podcasts • Committee
• Research • Sponsorship participation
• Case Studies • Field Research
6. AGENCY/
BILLBOARD
BRANDS
QR/BARCODE MOBILE
DOOH IN-STORE
VENUES PRINT
COUPONS
RADIO/TV
LOCATION
CELL TOWER
INTELLIGENCE
7. Over 360 active LBMA member companies worldwide
Checkin Platforms
Mobile Coupons
2% 4% 2%
Navigation
2%
1% 10%
Retailers 9%
24%
NA
7% Mobile Payments
12% EUR
5% LATAM
8% Agencies
APAC
Brands 73% MEA
27% 7% 3%
Media Companies
4%
Carriers
Research/
Consulting
8.
9. Include participation in weekly podcasts, Twitter, LinkedIn and Facebook Groups, Case Studies,
blog postings, research, events and so much more
19. Pizza Express
Pizza Express launched an
iPhone App that allows you to pay
your check right from the table,
using a 12 digit code on the receipt,
and PayPal.
Available across all 370 locations in
the UK.
You can even add a tip and redeem
voucher codes. You don’t have to
go to the counter or wait for the
waiter to run your credit card.
You can find your nearest Pizza
Express based on your geo-
location, book a table and even
view the menu.
20. LBM Activity & Redemption
Reverses check-in process, post purchase
25. ASIF R. KHAN - Founder & President
ASIF@THELBMA.COM
@AsifRKhan or @TheLBMA on twitter
www.thelbma.com
Hinweis der Redaktion
Let’s take a look at where we are today. What you see on the screen is a set of data presented last week at the Social Loco conference in San Francisco. It shows that we are very much in the early adopter stage. Facebook Places is leading the way and the Places these people check-in to are primarily restaurants, cafes and bars. All of this activity is being driven by the power of the deal. The Groupon phenomena is the motivational factor for 54% of the people surveyed. Yesterday, Groupon launched Groupon Now – their location-based time sensitive, inventory moving system.
Now, let’s project slightly ahead. Still with the current view of location or Place. As the mass market enters the space, Facebook Places will still be there, Groupon continues to rise and be the primary motivating factor. But look carefully at the middle graphic. The most predominant place people are checking in from is the home. What this doesn’t say, but implies is that the problems that Apple and other are experiencing around location-privacy are simply part of the adoption curve and we will get over them quickly.
Now, let’s project slightly ahead. Still with the current view of location or Place. As the mass market enters the space, Facebook Places will still be there, Groupon continues to rise and be the primary motivating factor. But look carefully at the middle graphic. The most predominant place people are checking in from is the home. What this doesn’t say, but implies is that the problems that Apple and other are experiencing around location-privacy are simply part of the adoption curve and we will get over them quickly.
Now, let’s project slightly ahead. Still with the current view of location or Place. As the mass market enters the space, Facebook Places will still be there, Groupon continues to rise and be the primary motivating factor. But look carefully at the middle graphic. The most predominant place people are checking in from is the home. What this doesn’t say, but implies is that the problems that Apple and other are experiencing around location-privacy are simply part of the adoption curve and we will get over them quickly.
Now from a retailers’ perspective this is not all roses! Someone, not me came of with this rather clever explanation of it.
