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Big Love Little Hearts Case Study
1. Big Love Case StudyFourSquare www.thelbma.com June 2011 | Slide 1 of 6
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3. Half of these babies will require surgery to survive until adulthood. Unfortunately 90% of these children live in developing countries.
4. Big Love Little Hearts works to raise awareness and money for children around the world who cannot afford the surgery.
5. Big Love saves a life on average every other day.
6. They decided to team up with FourSquareto launch #100x100. A game dedicated to those with CHD.June 2011 | Slide 2 of 6
7. About #100x100 Event Date: April 10, 2011 (100th day of the year)Purpose: Raise awareness and money for congenital heart defectsParticipating Venues: 600 locations on FourSquare throughout the US.Content: foursquare live updates, Twitter updates,Facebook statuses June 2011 | Slide 4 of 6
8. Example Every time someone tweeted #100x100 a donor gave $1 to the cause. Big Love would incorporate stats into their comments to add to the awareness piece. Pictures would be posted to add realism to the entire campaign June 2011 | Slide 5 of 6
9. Results Big Love raised $25 000 in 24 hours. Funding life saving surgery for 12 children. June 2011 | Slide 6 of 6
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