The document provides information on different types of digital graphics file formats including raster graphics, vector graphics, JPEG, TIFF, PSD, AI, 3DS, and their key characteristics. It then discusses different digital graphics techniques including shape tasks, rotoscoping, text-based images, logo creation, and t-shirt designs. Specific examples and evaluations of using these techniques are also provided.

1. Digital Graphics
Abygail Jones

2. File Formats

3. Raster Graphics
• These are made up of bitmaps
• A bitmap is a picture element, it is made up of
pixels, a bit (each pixel) contains colour
information for the image.
• Re-sizing a bitmap would cause distortion and
jagged edges.
• http://desktoppub.about.com/od/glossary/g/
bitmap.htm

4. Vector Graphics
•
•
•
•
These are not made up of pixels
Instead they use paths with a start and end point
This can be a line, square, triangle or a curvy shape.
Can be used to create simple drawings or complex
diagrams
• They can be scaled to a different size and not loose
image quality
• http://www.techterms.com/definition/vectorgraphic

5. JPEG
Stands For
Joint Photographic Experts
Group
Used For
JPEG is used for photographs and
web formats
Advantage
Most images are saved as JPEG
and can be used in various places
such as the social networking
site, Facebook
Can be opened in any image
format
Disadvantage
Every time a JPEG file is
edited, compressed or
recompressed it loses quality.
Does not support layers

6. TIFF
Stands For
Used For
Tagged Image File Format
Saving images and desktop
publishing, it’s popular with
graphic designers for this
reason
Advantage
Doesn’t loose any quality
when compressed in folders
on the desktop.
Can save multi-page
documents to a single TIFF file
Disadvantage
Can take up a lot of storage
space, one single TIFF file can
hold up to 100 megabytes.
Too large to send via email

7. PSD
Stands For
Photoshop Documents
Used For
Editing and manipulating images
to look better or add information
– usually for front covers of
magazines or pictures in
magazines altogether.
Advantage
Saves the layers, page formatting
information etc.
Supports transparency
Doesn’t take up much storage
space
Saves a lot of information in one
file
Disadvantage
Compression causes the quality of
the PSD file to reduce
Can be difficult to email and
transfer
Other programmes might not be
able to understand or import a
PSD file

8. AI
Stands For
Used For
Adobe Illustrator Art
Creating logos for companies
Advantage
These can be changed in size and
are not affected due to the
Vectors having no loss in
definition when changed
Easy to send or transfer
Disadvantage
Thin lines may disappear if the
picture if the size is reduced too
much
Everything is drawn – need
drawing talent
Small errors in the drawing may
become visible if enhanced too
much

9. 3DS
Stands For
3D Studio
Used For
3D modelling of a building,
structure, an animation and
rendering – the creation of 3D
characters, an environment –
used in games or moving images
like films or in TV.
Advantage
Used for gaming, TV, movies and
is therefore easily transferable
given the right software
requirements.
Disadvantage
Has to have a certain format for
usage on computers or software
programs other than the one the
company has used

10. Digital Graphics
Images

11. Shape Task

12. Evaluation
What did you like about your image?
I like that I managed to still make it look like an
elephant and it was quite easy to control.
I like that it was created quickly and still managed
to look quite good.
What would you improve if you did it again?
I’d spend a bit more time on the tusks and the
smaller areas because that’s where I struggled and
the quality of the final product was quite poor.

13. Rotoscope

14. Evaluation
What did you like about your image?
I liked the way the picture came out, I think for my first time rotoscoping I did
a pretty good job.
I like the way the shading on his face went and the shading on his eyes
I like how the colours contrast, the light pastel colour for his face and the
darker, pale colours for his clothes and the dark almost green colour for the
shadow on his face
I like how I’ve managed to do the eyebrows and the eye shading to match his
facial expression in the original picture
What would you improve if you did it again?
I would try harder with the clothing and the background because the quality
is poor
I’d improve where the shadows are on his face, some of them are quite sharp
and could be improved.
I’d improve the colours of his lips and the shape of his lips, they stand out too
much and they look a bit odd.

15. Text Based

16. Evaluation
What did you like about your image?
I like the image I chose to put behind the words that links
to the TV show I chose to use the quote from
I like the quote I chose, it was easy to quickly think of an
image to go behind it
What would you improve if you did it again?
Maybe use different images behind each word to make it
look different and unique and not all the same
Use a black background so that the writing stands out and
the image behind the words is clear

17. Logo Creation

18. Evaluation
What did you like about your image?
I like the effects and the fact that’s it’s eye catching and
unique
I liked that I was able to use the text based technique I’d
recently learnt to make the writing in the image stand out
I like the background I used
What would you improve if you did it again?
I would be more creative when thinking of ways to make my
logo more exciting and memorable
Just generally make it look better – it’s obvious that this was
my first attempt at something like this
Make it look more professional

19. T-Shirt Designs

20. Mood board of designs you like

21. Picture Ideas
Redbubble
T-Shirt Ideas
Could be seen as
comical/emotional
(sad)
(First Idea) Picture of
Marceline playing her axe in
front of fries – fries being
the background image.
Her father eating fries in the
background/behind the fries
(Second Idea) The 11 Doctor’s
from Doctor Who with one famous
quote and picture reference
Font: Harrington
- One
- Two
- Three etc
The Quote:
“
”
Music notes
background

22. Seen as
comical –
show
Marceline’s,
father’s
surprise
Mood Board
The font:
See the
emotion in
Marceline =
Sad

23. Proposal
Dimensions
2400 by 3200 Pixels
Export Format
PNG
Advantages; Compatible with Redbubble, can save transparency and lowered opacity
Disadvantages; Large file size, slow to upload
Content
My t-shirt is based off of the children’s television show: Adventure Time with Finn and Jake. The t-shirt features
the vampire character, Marceline, playing her axe bass in front of a picture of cartoon fries that have been
enhanced in terms of size, her father is beside the fries as a freeze-frame photo of the moment where he’s
caught eating Marceline’s fries, he is also faded in to the background so it creates the effect that Marceline is
thinking about them whilst singing, she has more colour than the two images to show which image is real and
which image is in her head. Also the quote, “Daddy, why did you eat my fries?” is above her fathers head. There
is also the whole background of the shirt which is white music notes on a black image and therefore preferably,
I’d like the t-shirt to be sold in the colour black only.

24. Proposal
Audience
My target audience will be aimed at ages of 12+ because most of the fandom for Adventure
Time is from around that age as it’s a children’s television show which also means they will
understand the reference, but the show is still widely respected by a number of ages – some a
lot older than my target audience who will also want to buy the t-shirt. I think this shirt design
will appeal more to females because they idolise Marceline who is also a favourite character
for many females who watch the show, though I don’t really think this t-shirt is gender specific.
Deadline
11/10/13
Schedule
Monday
Tuesday
• Start putting the images
• Create my digital flat
on to Photoshop.
plan - make sure it’s
• Edit the photos i.e. taking
exactly as I want it to
away the background on
be.
some ect.
• Once my digital flat plan
• Edit the photos to match
is completed start
the design on the digital
collecting images to put
flat plan.
on to photoshop.
Wednesday
•
•
•
•
•
Finish the editing of the
photos.
Upload the finished
product to Redbubble.
Create the final design on
the pro-forma.
Get peer feedback.
Do my own t-shirt
evaluation

25. Marceline’s
quote from
her song to
let the
customer
know what
the t-shirt is
all about
Digital Flat Plan
A very
emotional, sad,
Marceline
singing on her
axe bass guitar
Surprised expression
when caught eating her
fries

26. Final Design

27. Peer Evaluation
What are the strengths of the final image?
• Very good use of the pictures, funny and
creative. The background complements the
images.
What could be developed if the image was
repeated? If some other techniques are used
such as rotoscoping

28. T-Shirt Evaluation

29. Does your final product reflect your
original intentions?
•
•
My final product is very different to my
digital flat plan and planning, this is because
due to implications, I had to re-create my
final image - I originally wanted Marceline in
front of some faded out fries and her father
caught in the act of eating them with a music
note background and the quote, “Daddy,
why did you eat my fries?”
My final product however has changed quite
drastically, there is no longer any fries or
Marceline’s father added in to the image, it’s
Marceline edited in to a circle, I used skills
that I have learnt during the course to edit
Marceline before piecing together the final
image – I personally think that it looks a lot
better than my original design and to back
that up, I’ve actually made a sale whereas
with my other design, I made none.

30. Is your product suitable for your
audience?
• My product is definitely suitable for my
audience, there is no foul language, no sexual
references or explicit images and it’s not racist
or sexist.
• It appeals to its target audience because it
references the show and it’s unique and
different to the other designs on RedBubble.
As long as the consumer watches the show
the shirt will make sense and appeal to them.
I think it will also appeal to audiences above
the age of 12 (target audience age) because
the fandom for Adventure Time is huge and
not just children or teens watch it, adults do
too and again as long as they watch the show
they will understand design and will know
who the people are. Although this design is
different to my other final result, I’m positive
that fans of the show will admire this design
rather than the previous one.

31. What do you like/dislike about the
techniques you have used?
• I’m a little conflicted about using the
lasso tool, it’s effective at clearing a
background quickly but it’s rather
difficult and frustrating when it comes
to the tricky parts like hair or fingers.
• I liked using the Cut out filter in the
filter gallery, it enabled me to get that
strange tone and texture that is my
end result of the characters – playing
around with the settings really helped
me achieve this.
• Using the ellipse tool was interesting –
creating a clipping mask enabled me
to get my final edit of Marceline
inside a circle and highlight the main
colour with a ring around the outside
of the circle – it was quick and easy to
do and had a really good end effect.

32. What do you like/dislike about how
your final product looks?
•
•
•
•
•
•
•
•
•
I like how simple the whole image is, but it still looks good on the t-shirt
I dislike how Marceline’s Right hand and arm kind of fade in to the guitar, in the
future I’ll try to focus on things like that
I like the colour that Marceline has come out, the purple is pretty eye catching yet
dark
I dislike how the colour of her hands are not the same colour as her face, if I could
go back and re-do one thing in this image, it would be that
I like how, although primarily featureless the whole photo is almost full of
emotions
I dislike how apart from her teeth, there is another bit of white where her tongue
was highlighted
I like how the image has a different story every time you look at it – I like how the
viewer has to interpret what the image means without actually knowing the truth
I like how her mouth kind of makes it look like she has a moustache
I also dislike how Marceline’s knee is not the same colour as her face

33. Why did you include the content you
used?
• I used the picture of Marceline playing her axe bass to make it
look like she’s singing and she’s very emotional about it.
• I used the cutout filter to get this featureless effect that is
almost the main focus of the image
• I used a very dark purple to make the picture look calm yet
intriguing
• I used the ellipse tool to make it seem like the spotlight is on
Marceline – like she is the only one that is singing
• I used a calmer, lighter purple on the outer circle to draw the
viewers attention straight to Marceline instead of the rest of
the design.
• I used a black background to make Marceline stand out

34. What style have you employed in your
products?
• I originally set out to re-create the scene where
Marceline is singing about the fries her father ate in
the past (one of my favourite episodes) but through
further inspection I decided that I preferred Marceline
just by herself – I also made another design that is
similar to this one except Finn and Jake are also in
separate bubbles below her.
• Looking back at my mood board, I think my original
intention was to make something unique and
interesting and I think that I’ve definitely achieved that
goal.

35. What were the strengths and weaknesses
of the pre-production and planning
• The planning made the process a lot quicker
than it would have been if I was to think of an
idea and try and remember it – the ability to
look back and see how I could change something
if it went wrong – which I did.
• It helped so that if I made mistakes, there was
always a backup/contingency plan or idea that I
could use instead – although I saw the
opportunity when I created the Marceline to
make it a lone figure and it worked well.
• The research helped me come up with a unique
design that hadn’t been used before and also
gave me inspiration for my own design.
• An example of a design that helped inspire my
own would be the t-shirt design on Redbubble of
Marceline’s axe bass with the quotes inside of it
or just other designs of Marceline where she is
featureless, a few key character development
areas that stood out were highlighted.

36. The images are clear
The background looks
stretched and some of the
music notes get cut off
instead of look complete
I would try and get a larger
background that wouldn’t
look stretched or fix this
background and make it
smaller so no music notes
are cut off
Some of the text is hard
to read due to the
white music notes
The writing is easy to read
and understand
The two images are faded
just enough to make it look
like it’s in the background
and not a real image
I’ve used the lasso tool well
so that none of the previous
background is visible
I would play about with the writing colour to make it stand
out more and not become hard to read

37. The way I have positioned the Doctor’s
goes with the timeline of the show,
Tennant (10) furthest away, Smith (11)
closer to the front and Capaldi (12) at
the very front.
I’ve changed the opacity on
everything in the picture to
have the desired effect
that two of the Doctor’s no
longer exist.
I’ve made the old
Doctor’s look towards the
new one for added effect
I used the lasso tool
well, you can’t see any sign
of a previous background
for any picture
I’ve added in and edited a
Doctor Who logo to make
it look a little more
professional
I’d add in all of the other
I’d change the
Doctor’s, not just two
background, change it
to:
• A dalek
Try Rotoscoping or
• A different picture of
adding in text/quotes
• All of the Doctor’s as the
the Earth
background with Peter Capaldi
• The TARDIS
in the same place

38. I haven’t gone around the
axe bass very well – some
parts of the neck are thicker
than others and there is a
definite cut in about half
way down
I like how the background
makes Marceline stand out
The image is clear and
the character is still
recognisable
I really like how
some things such
as: Marceline’s
bobbles, bite
marks and mouth
are still visible.
Marceline’s arm
seems merged as it’s
the same colour as
the guitar and the
rest of her body
The rest of my rotoscoping
skills (apart from the neck of
the bass) are to a pretty good
standard
I like how some of the
guitars detail has stayed intact
If I was to repeat the
project, I would try a
lot harder on my
rotoscoping skills –
after a while I just got
frustrated and
stopped putting in so
much effort – obvious
on the top of the
head and the bass.

39. Peer Feedback
Shania Carter, fellow classmate: I really like the colour of the design and
like the darkness of the image and how it portrays the tone for it.
Marceline looks like she has a moustache at first glance but people who
know the character will know this is not the case. The way you have
rotoscoped some areas have caused some parts of the body to morph
e.g. the arm and the guitar, the hair has also changed. The way you have
rotoscoped areas like the hair on the top of her head and the guitar is a
little poor standard.
Me: I completely agree with some of the points that my peer has
expressed, I also like the colour scheme that I have used on this image, I
think it has a very good aesthetic quality when you take a long look at it,
almost calming. I can also agree that Marceline’s mouth does look like a
moustache at first glance but upon further inspection, it’s very clearly a
mouth – I can very much relate to my peer when talking about the badly
rotoscoped areas – in the future, I’ll make sure to take extra care and
consideration when rotoscoping.