This Ecommerce sessionexplores the latest trends in the e-commerce customer experience, providing practical examples of product pages, navigation, shopping basket, and the checkout process. You will be able to compaImproving the Ecommerce Usre your own ecommerce activities against best practice examples, and how to introduce these proven techniques into your own ecommerce site.
5. Unexpected causes An attractive female researcher asked male subjects to complete a visual perception test – either on a scary bridge or on a bridge that was not scary. Significantly more of the scary-bridge subjects later contacted the researcher to ask to go out with her. The Mis-attribution of Arousal Paradigm
6. Unexpected causes An attractive female researcher asked male subjects to complete a visual perception test – either on a scary bridge or on a bridge that was not scary. Significantly more of the scary-bridge subjects later contacted the researcher to ask to go out with her. The Mis-attribution of Arousal Paradigm We do quite a lot of things for reasons we don’t realise!
7. Too much choice damages sales Barry Schwartz 2004 The Paradox of Choice
8. Too much choice damages sales Offering customers a choice of 24 different jams, rather than 6, reduced purchase commitment by 90% Barry Schwartz 2004 The Paradox of Choice
39. Avoiding loss of information already entered www.houseoffraser.co.uk Between the (obligatory) registration and the first step of checkout, House of Fraser ‘forgets’ my information!
40. Avoiding loss of information already entered Saving basket contents can increase revenue (within the bounds of effective stock management)