Ad Definition: The marketing message displayed to prospective customers. An ad contains a title, description, and URL. Search Engine Definition: A web site that searches other web sites for specified keywords and returns a list of the sites where the keywords were found. Typically, a search engine works by sending out "spiders" to explore as many web sites as possible. Another tool, called an indexer, then reads the web site information and creates an index based on the words contained on each site. Each search engine uses a proprietary algorithm to create its index so that, ideally, only meaningful results are returned for each keyword query. Search Engine components The crawl The index Runtime system – interface for the user. Manages relevance and ranking How does search work? Search engine connects your query to a database it has created of web pages, an index. It then produces a list of URL s it believes are relevant. Rank the Matches – performed by a ranking algorithm . Paid placement Inclusion guarantees the site has been catalogued by engine which consults a database of submitted listings from advertisers.
Ad Definition: The marketing message displayed to prospective customers. An ad contains a title, description, and URL. Search Engine Definition: A web site that searches other web sites for specified keywords and returns a list of the sites where the keywords were found. Typically, a search engine works by sending out "spiders" to explore as many web sites as possible. Another tool, called an indexer, then reads the web site information and creates an index based on the words contained on each site. Each search engine uses a proprietary algorithm to create its index so that, ideally, only meaningful results are returned for each keyword query. Search Engine components The crawl The index Runtime system – interface for the user. Manages relevance and ranking How does search work? Search engine connects your query to a database it has created of web pages, an index. It then produces a list of URL s it believes are relevant. Rank the Matches – performed by a ranking algorithm . Paid placement Inclusion guarantees the site has been catalogued by engine which consults a database of submitted listings from advertisers.
Yahoo! is not only following the global internet patterns, we are helping to drive this growth. In fact, in some emerging countries the internet is synonymous with Yahoo! 71% Worldwide Reach / #1 in U.S. 1 in every 8 minutes on the internet is spent on Yahoo! 260 minutes per visitor per month globally Total global monthly page views: 143B Average global daily network reach: 164M
Yahoo! is not only following the global internet patterns, we are helping to drive this growth. In fact, in some emerging countries the internet is synonymous with Yahoo! 71% Worldwide Reach / #1 in U.S. 1 in every 8 minutes on the internet is spent on Yahoo! 260 minutes per visitor per month globally Total global monthly page views: 143B Average global daily network reach: 164M
Yahoo! is not only following the global internet patterns, we are helping to drive this growth. In fact, in some emerging countries the internet is synonymous with Yahoo! 71% Worldwide Reach / #1 in U.S. 1 in every 8 minutes on the internet is spent on Yahoo! 260 minutes per visitor per month globally Total global monthly page views: 143B Average global daily network reach: 164M
Distribution overview: Display advertiser listings across all of these leading Australian search engines. Any questions at this point???
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