SlideShare ist ein Scribd-Unternehmen logo
1 von 26
Sharon Williams Founder and CEO, Taurus  Marketing Managing your brand and reputation online December 1st  2009
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Where are you at? Baby steps or cruising?
What is social media? 60%  of Australians online trust the recommendations and comments of other Australians
13 years of online content growth  # display impressions across the web (millions)
Social media demographics
A digital Australia Universal McCann Social Media Tracker Wave 3 – Mar 2008
TaurusProfile ™   ,[object Object],[object Object],“ Social media allows customers to express their opinions and publish them to the world, and we cannot afford not to participate in the conversation.  I think in 5 years we won’t specifically talk about social media. It will just be an integral part of how you go to market and how you get your marketing mix.” Eric Kintz, Hewlett-Packard
TaurusProfile ™ - life used to look like this
TaurusProfile ™ - and this
But now it looks like this - 9MSN blogger!
And this – we’re online!
Social media has moved to ‘mainstream’ *On Demand Media explodes; ComScore Networks and Piper Jaffray & Co. 2008
Social Media is now a legitimate news source
1. It’s about risk management
2. It’s about brand maintenance
3. It’s about engagement
Some case studies
So what’s the strategy Audit  Strategy Pro-active Measurables On-going monitoring and reporting
Phase 1- Audit and draw a line in the sand
Phase 2 – Set the strategy
Phase 3  -  Tactical crisis and pro-active social media engagement plan
Phase 4 -  Measurables and strategic planning
Taurus e-Newsletter and blog
Top Tips – to do now's ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]

Weitere ähnliche Inhalte

Andere mochten auch

Leidy carvajal actividad 1.2 mapa c
Leidy carvajal actividad 1.2 mapa cLeidy carvajal actividad 1.2 mapa c
Leidy carvajal actividad 1.2 mapa cLeidy Carvajal
 
Gender in the NBDC
Gender in the NBDCGender in the NBDC
Gender in the NBDCILRI
 
Peep Laja, CEO, ConversionXL - How to Turn Data into Insights & Customers
Peep Laja, CEO, ConversionXL - How to Turn Data into Insights & CustomersPeep Laja, CEO, ConversionXL - How to Turn Data into Insights & Customers
Peep Laja, CEO, ConversionXL - How to Turn Data into Insights & CustomersTraction Conf
 
Sexy HTML with Twitter Bootstrap
Sexy HTML with Twitter BootstrapSexy HTML with Twitter Bootstrap
Sexy HTML with Twitter BootstrapKarthik Gaekwad
 
Урок - 9, 27 февраля, 2016
Урок - 9, 27 февраля, 2016Урок - 9, 27 февраля, 2016
Урок - 9, 27 февраля, 2016Burac Constantin
 

Andere mochten auch (7)

Tuomas_Jokimaki
Tuomas_JokimakiTuomas_Jokimaki
Tuomas_Jokimaki
 
Leidy carvajal actividad 1.2 mapa c
Leidy carvajal actividad 1.2 mapa cLeidy carvajal actividad 1.2 mapa c
Leidy carvajal actividad 1.2 mapa c
 
Gender in the NBDC
Gender in the NBDCGender in the NBDC
Gender in the NBDC
 
Peep Laja, CEO, ConversionXL - How to Turn Data into Insights & Customers
Peep Laja, CEO, ConversionXL - How to Turn Data into Insights & CustomersPeep Laja, CEO, ConversionXL - How to Turn Data into Insights & Customers
Peep Laja, CEO, ConversionXL - How to Turn Data into Insights & Customers
 
Sexy HTML with Twitter Bootstrap
Sexy HTML with Twitter BootstrapSexy HTML with Twitter Bootstrap
Sexy HTML with Twitter Bootstrap
 
Três porquinhos
Três porquinhosTrês porquinhos
Três porquinhos
 
Урок - 9, 27 февраля, 2016
Урок - 9, 27 февраля, 2016Урок - 9, 27 февраля, 2016
Урок - 9, 27 февраля, 2016
 

Mehr von Ross Dawson

SME Tech Summit Yahoo Search Marketing Carl Bellamy Presentation
SME Tech Summit Yahoo Search Marketing Carl Bellamy PresentationSME Tech Summit Yahoo Search Marketing Carl Bellamy Presentation
SME Tech Summit Yahoo Search Marketing Carl Bellamy PresentationRoss Dawson
 
SME Tech Summit Matt Barrie Freelancer Presentation
SME Tech Summit Matt Barrie Freelancer PresentationSME Tech Summit Matt Barrie Freelancer Presentation
SME Tech Summit Matt Barrie Freelancer PresentationRoss Dawson
 
SME Tech Summit James Topfer Google
SME Tech Summit James Topfer GoogleSME Tech Summit James Topfer Google
SME Tech Summit James Topfer GoogleRoss Dawson
 
SME Tech Summit Brasserie Bread David James Presentation
SME Tech Summit Brasserie Bread David James PresentationSME Tech Summit Brasserie Bread David James Presentation
SME Tech Summit Brasserie Bread David James PresentationRoss Dawson
 
Brian Giesen Ogilvy 360 Degree Digital Influence Practical Steps To Ident...
Brian Giesen   Ogilvy 360 Degree Digital Influence   Practical Steps To Ident...Brian Giesen   Ogilvy 360 Degree Digital Influence   Practical Steps To Ident...
Brian Giesen Ogilvy 360 Degree Digital Influence Practical Steps To Ident...Ross Dawson
 
BBC Worldwide Presentation
BBC Worldwide PresentationBBC Worldwide Presentation
BBC Worldwide PresentationRoss Dawson
 
Asian Home Gourmet Presentation
Asian Home Gourmet PresentationAsian Home Gourmet Presentation
Asian Home Gourmet PresentationRoss Dawson
 
Social Media Strategies - SBS Presentation
Social Media Strategies - SBS PresentationSocial Media Strategies - SBS Presentation
Social Media Strategies - SBS PresentationRoss Dawson
 
Ross Dawson - POI Presentation - Influence Framework
Ross Dawson - POI Presentation - Influence FrameworkRoss Dawson - POI Presentation - Influence Framework
Ross Dawson - POI Presentation - Influence FrameworkRoss Dawson
 
Howard Parry-Husbands - POI Presentation
Howard Parry-Husbands - POI PresentationHoward Parry-Husbands - POI Presentation
Howard Parry-Husbands - POI PresentationRoss Dawson
 
Brian Giesen - POI Presentation
Brian Giesen - POI PresentationBrian Giesen - POI Presentation
Brian Giesen - POI PresentationRoss Dawson
 

Mehr von Ross Dawson (11)

SME Tech Summit Yahoo Search Marketing Carl Bellamy Presentation
SME Tech Summit Yahoo Search Marketing Carl Bellamy PresentationSME Tech Summit Yahoo Search Marketing Carl Bellamy Presentation
SME Tech Summit Yahoo Search Marketing Carl Bellamy Presentation
 
SME Tech Summit Matt Barrie Freelancer Presentation
SME Tech Summit Matt Barrie Freelancer PresentationSME Tech Summit Matt Barrie Freelancer Presentation
SME Tech Summit Matt Barrie Freelancer Presentation
 
SME Tech Summit James Topfer Google
SME Tech Summit James Topfer GoogleSME Tech Summit James Topfer Google
SME Tech Summit James Topfer Google
 
SME Tech Summit Brasserie Bread David James Presentation
SME Tech Summit Brasserie Bread David James PresentationSME Tech Summit Brasserie Bread David James Presentation
SME Tech Summit Brasserie Bread David James Presentation
 
Brian Giesen Ogilvy 360 Degree Digital Influence Practical Steps To Ident...
Brian Giesen   Ogilvy 360 Degree Digital Influence   Practical Steps To Ident...Brian Giesen   Ogilvy 360 Degree Digital Influence   Practical Steps To Ident...
Brian Giesen Ogilvy 360 Degree Digital Influence Practical Steps To Ident...
 
BBC Worldwide Presentation
BBC Worldwide PresentationBBC Worldwide Presentation
BBC Worldwide Presentation
 
Asian Home Gourmet Presentation
Asian Home Gourmet PresentationAsian Home Gourmet Presentation
Asian Home Gourmet Presentation
 
Social Media Strategies - SBS Presentation
Social Media Strategies - SBS PresentationSocial Media Strategies - SBS Presentation
Social Media Strategies - SBS Presentation
 
Ross Dawson - POI Presentation - Influence Framework
Ross Dawson - POI Presentation - Influence FrameworkRoss Dawson - POI Presentation - Influence Framework
Ross Dawson - POI Presentation - Influence Framework
 
Howard Parry-Husbands - POI Presentation
Howard Parry-Husbands - POI PresentationHoward Parry-Husbands - POI Presentation
Howard Parry-Husbands - POI Presentation
 
Brian Giesen - POI Presentation
Brian Giesen - POI PresentationBrian Giesen - POI Presentation
Brian Giesen - POI Presentation
 

Kürzlich hochgeladen

Cracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxCracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxWorkforce Group
 
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 Building Your Personal Brand on LinkedIn - Expert Planet-  2024 Building Your Personal Brand on LinkedIn - Expert Planet-  2024
Building Your Personal Brand on LinkedIn - Expert Planet- 2024Stephan Koning
 
Plano de marketing- inglês em formato ppt
Plano de marketing- inglês  em formato pptPlano de marketing- inglês  em formato ppt
Plano de marketing- inglês em formato pptElizangelaSoaresdaCo
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access
 
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...AustraliaChapterIIBA
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access
 
Intellectual Property Licensing Examples
Intellectual Property Licensing ExamplesIntellectual Property Licensing Examples
Intellectual Property Licensing Examplesamberjiles31
 
MoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor PresentationMoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor Presentationbaron83
 
Anyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyAnyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyHanna Klim
 
Tata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerakTata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerakEditores1
 
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessQ2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessAPCO
 
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBBPMedia1
 
Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..dlewis191
 
Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Lviv Startup Club
 
NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023Steve Rader
 
A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.mcshagufta46
 
PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfPDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfHajeJanKamps
 
Live-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarLive-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarNathanielSchmuck
 
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfTalent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfCharles Cotter, PhD
 
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)tazeenaila12
 

Kürzlich hochgeladen (20)

Cracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxCracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
 
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 Building Your Personal Brand on LinkedIn - Expert Planet-  2024 Building Your Personal Brand on LinkedIn - Expert Planet-  2024
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 
Plano de marketing- inglês em formato ppt
Plano de marketing- inglês  em formato pptPlano de marketing- inglês  em formato ppt
Plano de marketing- inglês em formato ppt
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024
 
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024
 
Intellectual Property Licensing Examples
Intellectual Property Licensing ExamplesIntellectual Property Licensing Examples
Intellectual Property Licensing Examples
 
MoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor PresentationMoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor Presentation
 
Anyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyAnyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agency
 
Tata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerakTata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerak
 
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessQ2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
 
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
 
Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..
 
Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)
 
NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023
 
A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.
 
PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfPDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
 
Live-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarLive-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry Webinar
 
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfTalent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
 
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
 

SME Tech Summit Sharon Williams Managing Your Brand And Reputation Online

Hinweis der Redaktion

  1. Taurus Marketing Services 03/12/09 Copyright 2002. All rights reserved.
  2. Taurus Marketing Services 03/12/09 Copyright 2002. All rights reserved.
  3. Taurus Marketing Services 03/12/09 Copyright 2002. All rights reserved.
  4. Taurus Marketing Services 03/12/09 Copyright 2002. All rights reserved.
  5. Taurus Marketing Services 03/12/09 Copyright 2002. All rights reserved.
  6. Taurus Marketing Services 03/12/09 Copyright 2002. All rights reserved.
  7. Taurus Marketing Services 03/12/09 Copyright 2002. All rights reserved.