During strategic execution, companies invest considerable resources and leadership time towards building alignment, mindset and capability. However, PowerPoint presentations and off-site events often fail to make the expected impact, as messaging gets lost in the crowd. Traditional methods rely heavily on one-way communication and create missed engagement at a deep visceral level.
Discover how customized business simulations and experiential learning tools can be used to engage people more deeply in the strategy, accelerate implementation, and deliver business results.
2. Why?
2
Are business simulations
and experiential learning
better suited than
traditional learning
methodologies to facilitate
the behavioural change
that it is needed to support
Strategy Execution
3. Why the need for Strategy Execution?
An alarming 57% of firms failed to efficiently execute
strategic initiatives over the past three years *
Companies on average deliver only 63%
of the financial performance their strategy promised **
It’s no surprise that today’s CEOs identify strategy execution as their most pressing concern.***
* Economist Survey
** Harvard Business Review
*** Conference Board Survey
3
4. Traditional
3
Reasons:
Why not?
Buss Sims
3
Reasons:
Why ?
4
• Retention is low
• Information is not enough
• Adults want to be persuaded
• Adult based learning principles
• Critical elements needed for
execution
• VUCA world
15. Traditional
3
Reasons:
Why not?
Buss Sims
3
Reasons:
Why ?
15
• Retention is low
• Information is not enough
• Adults want to be persuaded
• Adult based learning priciples
• Critical elements needed for
execution
• VUCA world
16. Retention is low
Average
Retention Rate
Lecture
5%
Reading
10%
Audio-Visual
20%
Demonstration
30%
Discussion Group
50%
Practice by Doing
75%
Teach Others / Immediate Use
From Corporate Universities, Jeanne Meister
16
80%
Competitive,
simulation-based
action-learning
17. Fortune magazine - Michael Schrage
“successful adults
typically need to
persuade themselves
through their own
experience”
18. Traditional
3
Reasons:
Why not?
Buss Sims
3
Reasons:
Why ?
18
• Retention is low
• Information is not enough
• Adults want to be persuaded
• Adult based learning priciples
• Critical elements needed for
execution
• VUCA world
19. Information is not enough – adults want to be persuaded
Change in information
i +
i
=
simulation
b
=
Change in behavior
b
Experiential learning allows individuals to persuade themselves
*Michael Schrage - Serious Play
19
20. Traditional
3
Reasons:
Why not?
Buss Sims
3
Reasons:
Why ?
20
• Retention is low
• Information is not enough
• Adults want to be persuaded
• Adult based learning principles
• Critical elements needed for
execution
• VUCA world
22. “Argyris & Schön (1978)
Distinguished between single-loop and double-loop
learning.
In single-loop learning, individuals, groups, or
organizations modify their actions according to the
difference between expected and obtained
outcomes.
23. Double-loop learning
……question the values, assumptions and
policies that led to the actions in the first place;
if they are able to view and modify those, then
second-order or double-loop learning has taken
place….
27. Double-loop learning
……question the values, assumptions and
policies that led to the actions in the first place;
if they are able to view and modify those, then
second-order or double-loop learning has taken
place….
28. Learning Loops
DOUBLE LOOP LEARNING
COGNITIVE
Assumptions/
Paradigms
Action
Result
Compare
Inputs
INTUITIVE
T RANSFERENCE TO REALITY
31. Traditional
3
Reasons:
Why not?
Buss Sims
3
Reasons:
Why ?
31
• Retention is low
• Information is not enough
• Adults want to be persuaded
• Adult based learning principles
• Critical elements needed for
execution
• VUCA world
39. Alignment
1.Can you summarize your strategy, and
what makes it distinctive, in 30 words or
less?
2.Would your direct reports say the same
thing?
3.Do lower levels know where and how they
contribute to driving the business?
49. Traditional
3
Reasons:
Why not?
Buss Sims
3
Reasons:
Why ?
49
• Retention is low
• Information is not enough
• Adults want to be persuaded
• Adult based learning principles
• Critical elements needed for
execution
• VUCA world
50. We are in a VUCA World
Volatility:
Uncertainty:
Complexity:
Ambiguity:
50
15-Oct-13
51. We are in a VUCA World
Volatility: The nature, dynamics and speed of change and
change forces; lack of predictability, potential for surprise
Uncertainty: Incomplete knowledge about the current
situation. Cause and effect relationships are not evident. Lack
of predictability and potential for surprise
Complexity: The multiplex of forces, the confounding of issues
and the chaos and that surrounds an organization.
Ambiguity: The haziness of reality, the potential for misreads,
and the mixed meanings of conditions; cause-and-effect
confusion
51
15-Oct-13
53. Traditional
3
Reasons:
Why not?
Buss Sims
3
Reasons:
Why ?
53
• Retention is low
• Information is not enough
• Adults want to be persuaded
• Adult based learning principles
• Critical elements needed for
execution
• VUCA world
54.
55. Traditional
3
Reasons:
Why not?
Buss Sims
3
Reasons:
Why ?
55
• Retention is low
• Information is not enough
• Adults want to be persuaded
• Adult based learning principles
• Critical elements needed for
execution
• VUCA world
56. If you had to remember one thing
from this presentation!
Business Simulations are powerful tools to drive
behavioural change!
56
57. Thank you and please visit the
BTS stand
alex.kock@bts.com