• Understanding the unique settings of businesses in the Middle East and how employees see engagement • How to engage every demographic in your population: nationalities, age groups and organisational layers • Local and regional best practices in driving engagement levels in local setting Umayma Abubakar, Head of Employee Engagement, Mubadala

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Globalized Employee Engagement

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Technology enables us to
cross boundaries and
choose information and
influence
Children from the Middle East,
Europe, America are all;
• Watching the same program
• Dressing the same
• Listening to the same music
Common experiences

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Employees
want to be… VALUED MOTIVATED INSPIRED
buildings
add text
And as individuals they may also be motivated by different things

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One
universeOnce a company decides
they want to be more
global, their starting point
are the following question.
How far do you go
FTE
LTC
Suppliers
FTE
LTC
Suppliers

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Same for those of
us who lead
employee engagement
Be it in Europe, America or
the middle East, we are all
talking about the same thing:
Same challenges
Same stakeholders
Same channels

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Engagement vs. Nation building
Valued
Motivated
Inspired
Principals of engagement
Building a strong workforce
High demand to be accountable and
responsible as building a country
Principals of nation building
Common Threads
Focus on
high performance
Leadership
visibility
Strong consistent
narratives
Dialogue
Empowering
managers

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If we want Middle East
companies to be global
players
- Adhere to global standards
- Inspire everyone to act in support
of the same common goals
- Recognize people have choices
This means engaging everyone