From Local to Global: How HR Enabled the Evolution of Aramex International As organisations evolve from operating in a single country to becoming global businesses, they face many challenges and potential pitfalls. Aramex International employed a unique strategy, focusing on talent management issues across the organisation, as it moved from a local player to a global competitor. Ayman, Aramex’s CHRO, talks about their unique workplace culture, the company’s HR evolution, and the resulting competitive advantage it developed. Aramex that employs approximately 13,000 people in over 353 locations across 60 countries. Ayman Badawi, Chief Human Resource Officer, Aramex International

1. From Local to Regional to Global

2. Our Services
Int’l Express
Domestic
Express
Freight
Forwarding
Supply
Chain
Information
MGMT
Solution
InfoFort
E-commerce

4. Revenue
0
0.5
1
1.5
2
2.5
3
3.5
2008 2009 2010 2011 2012 2013
2.08 1.96
2.21
2.57
3.07
3.32
Revenue (AED Billion)

5. Shipments
0
5
10
15
20
25
30
35
40
2008 2009 2010 2011 2012 2013
27.6
25.5
29.3
31
38
40
Total Shipments(Millions)

6. Headcount
7,607
8,101
8,675
9,500
11,432 11,649
700 623
995
1,627
2,256 2,220
-
2,000
4,000
6,000
8,000
10,000
12,000
14,000
2008 2009 2010 2011 2012 2013
Headcount
Direct Indirect

7. Headcount Distribution By Region
Africa
25%
Asia
10%
Europe & NA
5%
InfoFort
7%
GCC
42%
Levant
11%

8. Aramex 2014

9. Our Growth
Core MarketsOrganic
• Investing in Infrastructure and Technology to Support
Organic Growth
Emerging MarketsM & A
• Acquisitions and Joint Ventures in Emerging Markets
GlobalFranchising
• Globalizing the Brand through Franchising
• Two Way - Europe
• InfoFort – UAE
• Avanti - Malaysia
• Berco – South Africa
• MailCall - Australia
• Angola
• Ukraine
• Pakistan
• Nepal
• South Korea
• Azerbaijan
• Ethiopia
• Armenia
• Yemen
• Switzerland
• Bulgaria
• Burkina Faso
• Sierra Leone

10. Our Core Values
Our People
• People are the heart of Aramex. We continuously invest in our people ‘s development & foster a culture based on
entrepreneurship, teamwork, respect & trust.
Customer Centricity
• We regard customers as partners. We seek to create mutual benefit over lifetime of relationship, and we continuously
design solutions that meet our customer’s evolving needs.
Service Excellence
• We are dedicated to our customers. We continuously review our service performance and look for new ways to
improve the quality of our customer experience.
Creativity
• We nurture creativity & entrepreneurship. We see challenges as opportunities, and believe in our ability to innovate
and adapt to ever-changing global and local environments.
Empowerment
• We make decisions at the frontline. We are a flat organization with a decentralized structure where people closest to
the customer are empowered to make decisions.
Corporate Activism
• We are active corporate citizens. Our responsibility is to all stakeholders; the success of our sustainable business
practices is measured by our impact on economics, societies, and the environment.
Passion
• We are passionate about what we do. Our enthusiasm for learning, for achieving and for pushing the limits of our
capabilities is what drives us to deliver on our promises to all stakeholders

11. HR Transformation
• One Vision
• Not a Top-Down approachHR Board
• Comp & Ben restructuring
• Profit Sharing
• Mobility
Reward
• Automated PM System
• Aligned with Company strategy & Business Goals
Performance
Management
• Nojoom Program
• Ubunto
Talent
Acquisition
• Corporate University
• Coaching culture
Learning &
Development

12. Aramex R.I.S.E.
Innovators: represent leaders that pioneer innovations in
business processes, distribution, value chains and business
models.
Rangers: are the guardians of the organization who direct and
chart the company’s course for the future.
Stars: represent our on-ground managers, supervisors and
professionals that power the day-to-day operations in the
organization.
Explorers: represents the core, the pillars of the organization
that are critical to operations and the smooth running of the
business.
R
I
S
E

13. Corporate University
Global Leadership
Program
Management
Development Program
Leadership Development
Program (LDP
Continuous Development

14. Employer Branding
Sustainability Localization
Acquisition Franchising
Employer
Branding

15. Sustainability
EDUCATION &
YOUTH
EMPOWERMENT
SPORTS
ENTREPRENEURSHIP
EMERGENCY
RELIEF
OUR
Environmental
Commitment
COMMUNITY
DEVELOPMENT

16. Sustainability
Three employees from Aramex and InfoFort embarked on a
mission to hike Mount Kilimanjaro in order to raise $30,000
which was dedicated Youth Education & Empowerment fund at
Ruwwad. The amount will enable 25 students in Jordan,
Palestine, Egypt and Lebanon to receive full university
scholarships.
Kenya
In 2012, we joined forces with The Slums Information
Development and Resource Center (SIDAREC), a
local NGO in Kenya Under the theme of education, we have
supported 34 students to attend school: 25 students (ages 3-6)
enrolled in pre-primary education, seven students in primary
education and two students in secondary
education. Moreover, we granted university scholarships to two
students.

17. Sustainability
Earth Day – Sri Lanka Mentorship – Kuwait
Emergency Relief –
Uganda
SME Program Launch –
Uganda
Mix N Mentor – Cairo
Youth Sports
training and
competition
sponsorship

18. Aramex 2013 CSR Projects

19. Living Our Values

21. THANK YOU