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- 1. Netbook Platform RSP Training Netbook Platform for ‘08 Value Proposition <DATE> <BY: > May 2008 Mobile Platforms Group Marketing 1
- 2. Complementary Sales Tools & Assets remove this slide prior to presentation The following netbook-related materials are also available for your use: Document & Link Format New Rev File Location Netbook Selling Guide for Field & OEM Customers PPT TBD SMCR Netbook 30.3.30 for Field & OEM Customers PPT June SMCR Intel® Atom™ Processor Marketing Overview Presentation PPT TBD SMCR Netbook Processor/Platform Brief for Field & OEM Customers (public at launch) SMCR (intel.com at PDF Minor edits - late May launch) Intel Internet device processor family direct sample copy PDF TBD SMG Messaging Central Q2’08 NDA Consumer Sales Guide PDF TBD SMCR Brand Communication Package for Intel® Atom™ processor PPT N/A SMCR Intel Confidential *Other names and trademarks can be claimed as properties of others
- 3. Complementary Sales Tools & Assets remove this slide prior to presentation • • • • • Purpose of this Guide The positioning guide is intended for training OEMs, channel and RSPs using nonNDA guidelines. It is not intended to be used with end-user consumers or in retail (e.g., as collateral, tear sheets, merchandising, etc). How to Use this Guide: The guide is approved for non-NDA use with the following restrictions: – The material may not be posted on a public website or posted on retail stores or shared with end consumers. If any use beyond the approved non-NDA use is desired, you must get approval from your local or business unit PR, marketing and or legal per business unit process. • • View in presentation mode, and do not delete legal information slide. Speaker notes are included • • Shelf life: The information in this document is valid for content published from May 23, 2008 through September 26, 2008. New products or information introduced during this period may result in an update to this document or a Q & A published separately. Intel Confidential *Other names and trademarks can be claimed as properties of others
- 4. Introducing the Intel® Atom™ processor. Built with the world’s smallest transistors 1. • Intel® Atom™ processor, new groundbreaking low-power architecture • Designed for small devices with long battery life • Built on Intel® 45nm technology (47+ million transistors on a single chip) • Supports Intel® Core™2 Duo processor instruction set to provide a robust Internet experience ¹ Processor comparison based on current Intel® architecture products. Transistor comparison based on 45nm processors in production. Intel Confidential *Other names and trademarks can be claimed as properties of others
- 5. But before we move on… Let’s ask a few simple questions… Intel Confidential *Other names and trademarks can be claimed as properties of others
- 6. Question: What do you recommend to your customer? Motorcycle Car or or Maneuverability Or Capacity? Gas Stove HiFi Speakers PC Speakers Basic Needs Or A Full Experience? Economy Class Multi-Cooker or Business Class or Single Usage Or Multi-functions? Basic Or Luxury? Answer: That depends on… Intel Confidential *Other names and trademarks can be claimed as properties of others
- 7. … what their needs are! Motorcycle Car HiFi Speakers PC Speakers or or Number of Passengers? Traffic Conditions? First Time Buyer? Demanding Expectations? Gas Stove Economy Class Multi-Cooker Business Class or or Single Focus Tasks? Multitasking? Budget Limits? Different Needs Have Different Solutions! Intel Confidential *Other names and trademarks can be claimed as properties of others
- 8. Is Intel selling other kinds of products? Intel Confidential *Other names and trademarks can be claimed as properties of others
- 9. Answer: NO but Intel® Atom™ processor has enabled a new class of devices called NETBOOKS and you need to know the difference with what you have been selling so far NOTEBOOKS AND Netbook Notebook Intel Confidential *Other names and trademarks can be claimed as properties of others
- 10. What is a Netbook? Small, simple and affordable devices to connect to the Internet powered by the Intel® Atom™ processor Intel Confidential *Other names and trademarks can be claimed as properties of others
- 11. A New Category of Devices Want the “Best Internet Experience in Your Pocket”? Want Simple and Affordable Internet Use? Get a Mobile Internet Device Get a Netbook Infotainment, On the Go Target SPP MID: >$800* Internet use Want a Richer, Fuller Experience? Get a Notebook or a Desktop Entertainment, Productivity and Multitasking Target SPP Netbook: >$250* * Prices are US $ and are just indicative and can vary from Country to country Intel Confidential *Other names and trademarks can be claimed as properties of others Target SPP Notebook: >$600* Desktop: >$400*
- 12. Netbook Platform for 2008 Intel® Atom™ Processor Intel® Chipset Intel® Atom™ Processor N270 (Diamondville) •Based on Intel’s 45nm Hi-K Metal Gate Process Technology •1.6 GHz Intel® Atom™ Processor N270 •533 MHz FSB •512k L2 Cache •1 Core; 2 Threads Mobile Intel® 945GSE Express Chipset (Calistoga) • 133 MHz Core Frequency • Intel® Graphics Media Accelerator 950 • Single Channel DDR2 400/533 Memory Support 945GSE ICH7-M Intel Confidential – INTERNAL ONLY *Other names and brands may be claimed as the property of others. All dates, plans and features are preliminary and subject to change without notice.
- 13. Netbooks In Your Life Discover the Internet Bring the Internet With You Blog and Surf Email and Chat Social Networking Small and Light Long Battery Life Wireless Connectivity Learn on the Internet Get Started with the Internet Homework Research Online News Easy to Use Affordable First Time Buyers Now Everyone Can Connect, Learn and Share Intel Confidential *Other names and trademarks can be claimed as properties of others
- 14. Notebook or Netbook? Let’s help your customers make the right mobile choice! Intel Confidential *Other names and trademarks can be claimed as properties of others
- 15. Form Factors Notebook Netbook ” -17ay 14 spl di Multiple Form Factors ” 10 ay 7- pl dis Optical Drive Small & Light Flash storage and or Harddrives upto 80GB, optional external opticals, smaller keyboard Larger Harddrives, HD/DVD drives Intel Confidential *Other names and trademarks can be claimed as properties of others
- 16. Netbooks and Notebooks - Complement Each Other Create, Edit and Store Content on Notebooks • Edit Photos • Rip Music • Encode Videos View Content Anywhere with Netbooks • View Photos • Stream Music • Watch Online Videos Intel Confidential *Other names and trademarks can be claimed as properties of others
- 17. Ask your customer what they need before making a recommendation If no or not sure, here are some scenarios where a notebook would be better: • First time PC buyer? • Simple Internet use? • Greater portability? If yes, then a netbook is a great choice. • Multitasking performance • Great 3D experience • Greater upgradeability • Install applications • Do so much more! Intel Confidential *Other names and trademarks can be claimed as properties of others
- 18. User Experience Differentiation Netbooks Notebooks Content Consumption Content Creation & Editing Basic Computing Applications Install Advanced Software Listening to Music Photo Viewing Video Viewing (Streaming) Voice over IP Instant Messaging Playing basic Online Games Email Social Networking Download, store and listen to Music, • All the capabilities of netbooks PLUS: play CDs • Install Software Edit, store photos, videos • Download, store and listen to Music, play CDs Watch DVDs • Edit and store photos & videos • Watch DVDs Video Conferencing, • Video-Conferencing Richer web surfing experience • Richer Web Surfing Experience • Open,richer, interactive & installed games, Play edit, and store large files • Install and play richer interactive Open, edit, store large files, games • Multitasking Multi-tasking Intel Confidential *Other names and trademarks can be claimed as properties of others
- 19. Netbook vs. Notebook Netbook Notebook Multi-purpose PC Purpose built for Internet use Performance for Multi-tasking, Content Creation, Intense Workloads & Internet Web: Learn, Communicate, Play & View Entertainment, Productivity & Rich Web Compact form factor (7-10” screen) Range of form factors (> 10” screen) ez S i e gas U Device for Internet ec r P i ~$250 -$350 * * Prices are US $ and are just indicative and can vary from Country to country $400 and above * ec or P nar B Includes: Core™2 Family includes Dual Core & Single Core Ultra-low Voltage and Dual Core Low Voltage Intel Confidential *Other names and trademarks can be claimed as properties of others
- 20. Call to Action Netbooks are small, simple and affordable devices for the Internet powered by the Intel® Atom™ processor Fits Your Life Fits Your Lifestyle Recommend Netbooks to: Beginners looking to enrich their learning with the internet experienced users who want portability to connect anywhere all the time Get Started and Get Going with a Netbook! Intel Confidential *Other names and trademarks can be claimed as properties of others
- 21. BACKUP Intel Confidential *Other names and trademarks can be claimed as properties of others
- 22. Intel has the Right Processor to meet your Mobile Needs Intel understands that mobile users have unique needs and has developed different processor technologies to meet these different needs. Notebooks Mobile Internet Devices Netbooks Complete mobile PC – best choice for most customers Purpose-built computing device for ultra-mobile users Great companion or starter device for easyaccess to the web Provides the richest, most complete mobile experience Puts the full Internet experience in your pocket Designed for simple Internet-focused activities Intel Confidential *Other names and trademarks can be claimed as properties of others
- 23. Intel-powered Classmate PCs - purpose-built for education The Netbook Platform for ‘08 enables a simple and affordable platform for Internet-centric usage models Classmate PC Category is a sub-set of the Netbook Platform for ‘08 that is focused on a specific Usage Model area (Education) Kid/Classroom Friendly ID Custom Education Software Rugged Design Water Resistant Keyboard Intel Confidential *Other names and trademarks can be claimed as properties of others
- 24. A netbook is not a notebook replacement Notebook usages Simple internet Netbook usage and more… Advanced Internet Creativity Gaming Upload photos or video Create photo albums Play mainstream games Rip a CD Maintain a budget Watch HD video Create SD or HD videos MMORPG (online) games Watch a DVD Complex school projects Maintain a blog Digital Content Creation Play RPG/FPS games Stream media Word processing Download video Edit photos LAN parties Watch a High-Def movie Taxes Entertainment Productivity Intel Confidential *Other names and trademarks can be claimed as properties of others
- 25. MID & Netbook Positioning Mobile Internet Devices Positioning The Best Internet experience in your pocket Netbooks Simple and affordable Internet- use What’s The Same Technology OS Intel® Atom™ Microarchitecture Primarily Linux*, Some Windows* What’s Different Size Usage Target Users Price Weight Battery Life Wireless Intel® Atom™ Microarchitecture Linux* and Windows* 4.5”-7” screen (most <6”) “In hand” usage Those who want access to full internet on the go - Gen Y, Active Parents and Mobile Professionals >$400 As light as ~250g As long as ~6 hr WiFi + WWAN, GPS, BT 7-10” screen “Sit down” usage (1) Introduction to computing for 1st time buyers/users (2) Secondary device for Internet use Target $250 SPP As light as ~2lbs As long as 4+ hr WiFi Device Examples 25 Intel Confidential *Other names and brands may be claimed as the property of others. All dates, plans and features are preliminary and subject to change without notice.
Hinweis der Redaktion
- Note: Change visual to local currency as needed Key Takeaway: The new Intel® Atom™ processor was designed ‘from the ground up’ for simple, Internet-centric devices. This new technology has the ability to open a new era in mobile computing and offers more types of devices for mobile users to stay connected. Intel® brings to life a new class of affordable, easy to use Netbooks and Mobile Internet Devices (MIDs). These simple devices are focused on an Internet-centric user, designed for tasks such as browsing, photo sharing, video viewing, and social networking. What is the Intel® Atom™ processor? Intel has extended our architecture, using industry-leading 45nm, Hi-K chips to drive the Internet-focused market with low power, low cost technologies. The Intel® Atom™ processor (formerly “Silverthorne” and “Diamondville”) enables a new class of Mobile Internet Devices (MIDs) and simple, affordable Internet-centric computers, next generation CE devices, and more - putting the best computing technology in your pocket. The Intel® Atom™ processors: designed from the ground-up for low-power and high performance. With screens ranging from 10 to as small as 5 inches, Intel believes these new class of MID and Netbook devices will enable unprecedented Internet access to e-mail, videos, television, games, music, pictures and even office applications, to provide users with unprecedented Internet access and content. MIDs (Mobile Internet Devices): ultra portable, pocket-sized devices, like Apple’s iPhone*. Customers want a supplemental device to access the Internet for staying on top of work and personal lives. Attractive for mobile workers, parents and globe trotters. MIDs can be used for calls, taking/viewing pictures, texting, chatting, e-mail, net browsing, and as a GPS system. MIDs are primarily aimed at consuming content, not creating it. Netbooks are a new category of Internet devices that look similar to a very small notebook with a keyboard and smaller ~10” screen. These are made possible by a new generation of low power, low cost processors, like the n ew Intel ® Atom™ processor. The Intel ® Atom™ processor was designed for these simple, Internet-centric devices. They offer a great solution for Internet access at an affordable price, without the hassle of maintaining and updating software. Like Mobile Internet Devices (MIDs), they don’t typically have a CD/DVD drive. Instead, they come with pre-installed, software running on the Linux or Vista operating system. The small size , long battery life and lower price makes Netbooks a great choice for customers looking for a secondary device for family members or travel. Netbooks are best for consuming content and Internet-centric applications like accessing and working on social networking sites like MySpace*, FaceBook*, YouTube*, and for simple online games. Netbooks can also be used for travel or for note taking in classrooms, and other educational uses by adults or children.
- Is Intel getting into the vacuum business???
- No, we’re not entering a new business. But this analogy of upright and handheld vacs helps to illustrate a similar opportunity brought about by the introduction of netbooks. We are confident that the right solution for many of your customers is to have both notebooks and netbooks in their home. Lets spend a minute defining what we mean by “netbook”.
- Netbooks represent a new category of affordable mobile computing devices purpose-built for simple online usages. The ‘new category’ aspect is important to convey, since netbooks really are not designed to be used in the same way as a notebook. Notebooks have a richer feature set, better performance, and therefore more capabilities. We’ll talk about more about what differentiates a netbook from a notebook in a minute.
- And no matter what you want to do, Intel has the very best solution! If you want the very best PC experience, purchase a Centrino2 and Core2Duo based PC. They allow you to not only consume content on the internet but also encode HD video, run multiple applications at the same time, transcode and post a video youtube very quickly If you want the best Internent experience in your pocket, our recently announced Centrino Atom processors are the perfect solution If you want affordable, simple devices, the Intel Atom processor in the form of a netbook or nettop is the perfect solution
- Notebook or netbook? This is a new question which has come about very recently in large part as the result of Intel’s innovations in the areas of low power and the world’s smallest microprocessor design. However, there are some critical differences between netbooks and notebooks, so we’ll use this positioning guide to help you talk to consumers about the different capabilities of each.
- Now, some final considerations before recommending a netbook. Is your customer reasonably confident that they are just looking for a device for simple online usages like the ones we’ve discussed? Then by all means, netbooks are a fantastic choice! However, in addition to the specific usage examples we just talked about, there are other questions that you may want to ask your customer in order to help them choose the right portable: Is this their first device for using the internet? Help them understand that netbooks are a great introduction to computing, but a full-featured notebook offers more possibilities as they expand their knowledge and comfort level. Think of it as future-proofing their purchase… Do they have a child leaving for college in the near future? Even if their current usage is restricted to simple online usages around the home or while traveling, a child’s computing needs grow exponentially when they move on to higher education. Purchasing a notebook now gives the parent the option of sending it along for the educational ride. Do they foresee any multitasking in the future? There are many examples, but generally the greater processing power of a notebook will make for a better multitasking experience. The internet is a limitless source of content – do they foresee uploading to or downloading from the web? If so they’ll need the storage capabilities of a notebook. Almost as limitless is the supply of software applications. If they think they’ll want to load applications in the future – they’ll need a notebook.