We are the team that supplies some of the largest loyalty programs across the globe and we are looking for new partners! visit : www.thedealersmarket.com for more on how you can get your business in at no charge!

1. AFFINITYPARTNERS

2. Reward
Affinity
PROCESS
Retain Engage
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3. AFFINITY
Who we are End To End Incentives Strategy Enhancement
Affinity a division of The Our clients look to us for AFFINITY brings simplicity
Dealers Market was set up customer reward and channel through innovation in the
with the sole intention to loyalty incentive programs to marketing and brand
provide large and medium increase the enhancement model for
corporations with a complete acquisition, purchases and businesses around the world.
loyalty solution from getting loyalty of the We’ve built a tool that will
merchants and businesses dealers, resellers, and end- assist you as the merchant to
onto your loyalty program to users supporting their make your location available to
complete management and products, employee reward and potential shoppers, save money
recognition programs to and provide special deals for
tracking via our white label
improve employee retention clients. Whether you’re offering
card or smartphone
and drive positive behaviours a trip around the
applications. and sales incentives to motivate world, coordinating a major
sales forces and boost revenue entertainment event, or trying
Affinity creates and manages growth. We're even able to run to supply the best quality
full-service incentive, loyalty multiple reward program types dishes at a local
and reward solutions that on a unified “umbrella” bistro, AFFINITY is the perfect
maximize the impact of the platform. choice!
people and relationships that
drive your business results.
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4. Stats
• 15 million + members
nationwide
• LSM 7-10
• Average consumer earning
R300,000 per annum
• 99% South African clientele
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5. Why we are better
While it’s not rocket science, designing an effective discount program is much
harder than it appears. Even the most lauded companies have deficiencies in
their programs, deficiencies which can make or break it
You set the discounts
Push your offers to high LSM groups
Best brand association in SA
We do not charge you as a business
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6. INDUSTRIES WE SUPPLY
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7. Affinity
Advertise on Affinity with PUSH*
• A discount with purchase (something like, “spend R50 and get R10 off”). A great way to push your sales higher.
• Something for free (for example, “enjoy a free dessert if you buy an appetizer and main course”). These are often low cost and
high impact.
• Special treatment (one of our favourites is at a clothing boutique: “check in on AFFINITY for private access to the inaugural
opening of Zara clothing”). These have no cost and create a great connection.
There is one constant to every AFFINITY business success story: businesses using Specials. A Special is a free way to find new
customers and engage your best ones. Here are a few of our most successful types of offers:
Reward your best customers (the classic Special is, “free coffee on your fifth visit”). Its like a digital punch card.
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8. WHY US? 50%
45%
40% 45%
Stimulate Growth 35%
30%
Encourage purchase of new products 25% 32%
20% 28%
Establish competitive differentiation 15%
10%
14%
Motivate employee performance 5%
0%
Boost retention of high value clients January February March April
Build long-term relationships
Drive key behaviour
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