Affinity provides end-to-end loyalty and rewards programs to help businesses increase customer acquisition, purchases, and loyalty. They manage full-service incentive programs through a unified platform to maximize the impact on business results. Affinity designs effective discount programs for clients in various industries without requiring teams to start a program, and provides complete merchant support with rapid deployment and expansion of programs.

1. AFFINITYCLIENTS

2. Reward
Affinity
PROCESS
Retain Engage
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3. AFFINITY
Who we are End To End Incentives Strategy Enhancement
Affinity a division of The Our clients look to us for AFFINITY brings simplicity
Dealers Market was set up customer reward and channel through innovation in the
with the sole intention to loyalty incentive programs to marketing and brand
provide large and medium increase the enhancement model for
corporations with a complete acquisition, purchases and businesses around the world.
loyalty solution from getting loyalty of the We’ve built a tool that will
merchants and businesses dealers, resellers, and end- assist you as the merchant to
onto your loyalty program to users supporting their make your location available to
complete management and products, employee reward and potential shoppers, save money
recognition programs to and provide special deals for
tracking via our white label
improve employee retention clients. Whether you’re
card or smartphone
and drive positive behaviours offering a trip around the
applications.
and sales incentives to motivate world, coordinating a major
sales forces and boost revenue entertainment event, or trying
Affinity creates and manages growth. We're even able to run to supply the best quality
full-service incentive, loyalty multiple reward program types dishes at a local
and reward solutions that on a unified “umbrella” bistro, AFFINITY is the perfect
maximize the impact of the platform. choice!
people and relationships that
drive your business results.
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4. Stats
• 15 million + members
nationwide
• LSM 7-10
• Average consumer earning
R300,000 per annum
• 99% South African clientele
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5. Why we are better
While it’s not rocket science, designing an effective discount program is much
harder than it appears. Even the most lauded companies have deficiencies in
their programs, deficiencies which can make or break it …
No Teams required to start a program
Complete merchant care
Rapid deployment
Expand programs in a matter of hours
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6. INDUSTRIES WE SUPPLY
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7. Affinity
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8. WHY US? 50%
45%
40% 45%
Stimulate Growth 35%
30%
Encourage purchase of new products 25% 32%
20% 28%
Establish competitive differentiation 15%
10%
14%
Motivate employee performance 5%
0%
Boost retention of high value clients January February March April
Build long-term relationships
Drive key behaviour
SOME OF OUR PARTNERS
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