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Consumer Durables: Strategic Business Consulting @ The Consultants
http://theconsultants.net.in
India: +91-8587067685 || USA: +18052146040
Email: - contact.theconsultants@gmail.com
CONSUMER DURABLES & Consumer electronics Industry. One of most volatile and
changing by nature. Technological innovations shift market dynamics frequently. Growth
is proportionate to growth per capita income of consumer. And Per capita income in India is
expected to expand at a CAGR of 5.4 per cent during 2010-2019.
Consumer durables market is expected to double at 14.8 per cent CAGR to US$ 12.5 billion in
FY15 from US$ 6.3 billion in FY10.
The Main characteristics of consumer durable market is continuous up-gradation of technology
hence one product get outdated soon. Also international environment makes a deep impact on
consumer durable market dynamics. Because manufacturing is at different country and market
is in different country, technology innovation is in different country while marketing
innovation is in different country.
All these factors makes dynamics of consumer durable industry very fast & and rapidly
changing where brand preference changes, market dominance may be changed, scale of
economics may change, prices may fall or rise very fast depending on demand and supply
norms.
Managing such an complex situation is typical. Perhaps it is only filed where example of
contingency management may be observed frequently.

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Consumer durable industry consist all households products, IT hardware,peripheral,consumer
electronics,shoes,mobile handset etc.
Every vertical has its own market dynamics and consumer class. Such a narrow market and
consumer segmentation is never available in other industry.
India is expected to become the fifth largest consumer durables market in the world by 2025.
The consumer electronics market is expected to increase to US$ 400 billion by 2020. The
production is expected to reach US$ 104 billion by 2016.
The sector is expected to double at 14.7 per cent compound annual growth rate (CAGR) to
US$ 12.5 billion in FY15 from US$ 6.3 billion in FY10. Urban markets account for the major
share (65 per cent) of total revenues in the consumer durables sector in the country. Demand in
urban markets is expected to
increase for non- essential
products such as LED TVs,
laptops, split ACs and, beauty
and wellness products. In
rural markets, durables like
refrigerators as well as
consumer electronic goods
are likely to witness growing
demand in the coming years as
the government plans to invest
significantly in rural
electrification.
The Government of
India has increased
liberalization which has
favoured foreign direct
investments (FDI). Also,
policies such as National Electronics Mission and digitisation of television and setting up of
Electronic Hardware Technology Parks (EHTPs) is expected to boost the growth of this sector.
The consumer durables market is anticipated to expand at a CAGR of 14.8 per cent to US$
12.5 billion in FY15. Also, the demand from rural and semi-urban areas is projected to expand
at a CAGR of 25 per cent to US$ 6.4 billion in FY15, with rural and semi-urban markets likely
contributing majorly to consumer durables sales.
We, at The Consultants are always keen to guide your organization for future growth and also
to save from all contingencies due to volatile market nature. Our expert Carries hands on
strategic experience from leading fortune 500 durable companies like Sony India, Xerox, and

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Brad-ma etc. Their Sharp
Consultancy acumen and
past experience
transform your
organization into a fast
growing organization
on all business
verticals.
A never matching
strategic Business
services for consumer
durable, IT, & electronics
firms’ @ The Consultants
Business Consulting For Consumer Durables, IT, Telecom, Consumer Electronics, White
Goods, Brown Goods, CC TV Camera, Mobile Handset Industry
Dare With Us to Emerge as Market leader!
Leading Business Consultancy Services in India
OUR SIMPLE USP: DARE TO BE DIFFERENT! DARE TO MAKE U DIFFERENT TOO!
http://theconsultants.net.in
India: +91-8587067685 || USA: +18052146040
Email: - contact.theconsultants@gmail.com
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