This document provides an agenda for a workshop on social media marketing. The workshop will cover current trends in social media marketing and how businesses can benefit from platforms like blogging, Twitter, Facebook, and integrating social media into marketing plans. Speakers will provide case studies and guidance on creating engaging content and capturing an audience. Attendees will have an opportunity to ask questions and work on social media plans for their own businesses. The goal is to help businesses understand how to use social media effectively and affordably to market themselves and connect with customers. Registration for the workshop at the Newpark Hotel on March 22, 2011 costs €25 per delegate.

1. AGENDA
9.00am Current trends in social media marketing, why these are relevant to your business and the
one thing we all must do to manage the reputation of our business online – Krishna De,
BizGrowthNews.com (listening online)
9.15am Bene ting from business blogging - Case Study; Gary Gubbins, Red Nose Wine
9.40am Let’s talk Twitter - Case Study; Robert Ryan, Lady Umbrella
10.05am Creating a community of fans on Facebook - Case Study: Peter Grogan, Emagine Media
10.30am Common mistakes and essential tactics for integrating social media into your marketing
plan – Krishna De, BizGrowthNews.com
11.00am Break
11.20am Content matters – guidance on how to create engaging content that matters to your
customers - Krishna De, BizGrowthNews.com
11.40am Capturing your questions – time to re ect on the ideas you have heard and submit your
questions for the panel discussion
11.50am ‘Round The Room’ – an opportunity for you to begin to create your social media marketing
plan for your business, sharing ideas with fellow attendees
12.15pm Ask the panel – the panel of speakers will address your questions to help you be more
e ective with your social media marketing – facilitated by Krishna De, BizGrowthNews.com
12:45pm Bringing it all together – conference wrap up by Krishna De, BizGrowthNews.com
TO BOOK YOUR PLACES
Workshop: Tuesday, 22nd March 2011, Newpark Hotel, Kilkenny. Cost is EUR25 per delegate
Registration is at 8.30am. WiFi will be provided, so feel free to bring your laptop
Places are limited, so please book your place by completing this form:
Name 1 Alternatively,
please contact:
Name 2
Jackie Ryan
Name 3 Southern Tipperary Skillnet
c/o Clonmel Chamber
Name 4
8 Sars eld Street,
Company Clonmel, Co. Tipperary
Address
Phone
Email
Tel: 052 612 6500
Email:
skillnet@clonmelchamber.com
Social Media...
Can you afford to ignore it?
Carlow-Kilkenny
Training SKILLNET
Southern Tipperary Skillnet is funded by member companies and the Training Networks Programme, an initiative of Skillnets Ltd. funded from the National
Training Fund through the Department of Education and Skills. Workshop: Tuesday, 22nd March 2011 - Newpark Hotel, Kilkenny

2. MEET THE SPEAKERS
Social Media... Krishna De is an award winning digital marketing, brand engagement and social
Can you a ord to ignore it? media speaker, commentator and mentor. Her online education programmes covering
online networking for career success, digital marketing and social media marketing
are widely acclaimed.
Krishna consults and guides business leaders of FTSE 100 companies, professional
Workshop: Tuesday, 22nd March 2011 services rms and the media on how to integrate and leverage social media marketing
Newpark Hotel, Kilkenny into their marketing, communications and PR plans.
Connect with Krishna on her blog at www.BizGrowthNews.com
Krishna De Join her Facebook community at www.facebook.com/MarketingMentor
This timely event has been organised by four Skillnets networks (Carlow Kilkenny Skillnet, Talk to her on Twitter at www.twitter.com/KrishnaDe
BizGrowthNews.com
Waterford Chamber Skillnet, South East Micro Skillnet & Southern Tipperary Skillnet) to
address how your business can bene t from the opportunities available to us now to
market your business cost e ectively using social media platforms. Gary Gubbins o cially started Red Nose Wine in 2008 but the business was in
development since his days living in Paris and Provence. Gary originally trained and
These new tools provide us tremendous opportunities – however many business owners are worked as a telecommunications engineer and this IT background has stood to him in
not sure how to integrate them e ectively into their current marketing plans. the ever changing social media world of online wine.
He was nominated for numerous website awards and Tomas Clancy of the Sunday
It is such a fast moving area perhaps you have been asking yourself how can you stay up to Business Post awarded Red Nose Wine as the best wine website in Ireland in
date with current trends and how do you determine what is the relevant approach to help December 2010. Gary is also a very active member of the Tipperary Food Producers
and is a driving force behind their social media activity.
us achieve our business goals?
Gary Gubbins Visit Gary’s blog at www.RedNoseWine.com/blog
Join his Facebook community at www.facebook.com/RedNoseWine
Perhaps you are already using social media in your business but are unsure how to convert Red Nose Wine Talk to him on Twitter at www.twitter.com/RedNoseWine
the Fans on your Facebook Page or your followers on Twitter into potential customers or
referral partners?
Ever since the idea for LadyUmbrella came about in 2008, Robert Ryan has been
Are you concerned that you are perhaps getting drawn into the social web and before you involved in every aspect of the t-shirt business, bar the design department, dubbing
know it there goes another hour and you are concerned that you are not getting the most himself "The Spreadsheet Guy" of this new ladies t-shirt brand.
out of your social media marketing? He quickly became more interested in social media which led him to co-host an online
social media podcast, Tees in a Pod, with 3 other co hosts from around the world.
If these are some of your concerns then we hope you will join us for this conference where More recently he has been interviewed by social media bloggers asking about his
you will have the opportunity to hear rst hand from business owners just like you who will strategy for LadyUmbrella and thoughts on social media and is now consulting and
share their insider tips and tricks to how their businesses are bene ting from integrating aiding companies in how to use social media more e ectively for their business.
social media marketing into their marketing and promotions. Robert Ryan Visit Robert’s blog at http://ladyumbrellatees.blogspot.com
LadyUmbrella Join his Facebook community at www.facebook.com/ladyumbrella
Talk to him on Twitter at www.twitter.com/ladyumbrellaltd
WHAT YOU WILL LEARN
You will discover how to identify which social media tools might be right for your business and Peter Grogan founded Emagine Media over 10 years ago and has grown to become a
well renowned online design, development and marketing agency in the South East.
you will learn how to use the di erent tools to:
He emphasises the importance of well rounded strategy for social media and is
Build visibility for your business so you are no longer the ‘best kept secret’ involved in the planning and implementation of campaigns for his customers.
Attract more customers Peter brings his wealth of commercial experience through a variety of customer case
studies, from the Waterford Harvest Festival, to the award winning Theatre Royal
Enhance your customer service, loyalty and engagement Waterford to hugely successful GIY (Grow it Yourself ) Ireland online social network.
Increase sales of your products and services.
Peter Grogan Find out more about Emagine Media on www.emagine.ie
Join his Facebook community at www.facebook.com/emaginemedia
Emagine Media Talk to him on Twitter at www.twitter.com/emagine_media