1. Mobile Rising Stars
IAB Units Predominate
Display Ad Universe
IAB Standard Units
Other Units
Source: IAB Survey
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2. Mobile Rising Stars
The Rising Stars Program
Designed to discover and capture for the good of the entire
ecosystem the industry’s best ad products and making them IAB
Standard Ad Formats
Open Call for Agency Working In-Market IAB Standard
Entries Group Judging Evaluation Ad Unit Portfolio
Display Mobile Digital Video
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3. Mobile Rising Stars
Agency Working Group
Adhesion Banner
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4. Mobile Rising Stars
Call for Entry Parameters
1. Creative Ad Products
2. Cross-Device
3. Format, Behavior, & UI; Not Features
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5. Mobile Rising Stars
Winning Submitters
Adhesion Banner
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6. Mobile Rising Stars
IAB Mobile Filmstrip
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7. Mobile Rising Stars
IAB Mobile Slider
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8. Mobile Rising Stars
IAB Mobile Adhesion Banner
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9. Mobile Rising Stars
IAB Mobile Push
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10. Mobile Rising Stars
IAB Mobile Full Page
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11. Mobile Rising Stars
Stay Tuned…
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12. Thanks
Peter@iab.net
#risingstars
@peterminnium