Presented by: Mark Cooper, CMO & Co-Founder, Offerpop

1. 1 Offerpop Confidential

2. WHO WE ARE
Launched in 2010
45 employees
Helping marketers achieve social marketing success
2 Offerpop Confidential

3. WE’VE SEEN A LOT OF SUCCESSFUL CAMPAIGNS
40,000 customers to-date
120,000 campaigns created
12 million emails collected
200 million consumer engagements
3 Offerpop Confidential

4. WORKING WITH THOUGHT LEADERS
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5. THE INTEGRATED SOCIAL MARKETING PLATFORM (ISM)
Campaigns
Set up Launch Track & optimize
Categories & Posts NEW Fan Database NEW
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6. 19 APPS ACROSS FACEBOOK & TWITTER
Fan Acquisition Engagement Conversion
Ann Taylor: JCPenney: Sole Society:
20,000 fans acquired Thousands of newsfeed stories 400 purchases in one month
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7. APP FEATURES – POWERFUL & EASY-TO-USE
MOBILE FIRST PUBLISH TO WEB PAGES
Optimized for Apple iOS & Google Android devices. All apps can be deployed to web pages via iFrames.
WHITE LABEL & CSS CUSTOMIZATION PROMO CODES & PRINTABLE COUPONS
Design custom campaigns via CSS. Brand all Easily upload unique codes and coupon creative.
domains and share links. Auto-generates barcodes.
CONVERSION TRACKING API ADAPTER
Track sales and leads by campaign. Flexible XML data format with easy field mapping.
GEO-TARGETING LANGUAGE TRANSLATION
Run different campaigns for multiple countries and Translate campaigns with one click – supports 17
regions. languages.
OPTIONAL FAN & PERMISSION GATING EASY FORM FIELD CREATION
Acquire fans & followers. Get permission to access Text fields, opt-in boxes, drop-down menus, and
their profile info. more. Labels are customizable.
REAL-TIME CAMPAIGN REPORTS
Optimize your campaigns while they’re still live.
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8. THE INTEGRATED SOCIAL MARKETING PLATFORM (ISM)
Campaigns
Set up Launch Track & optimize
Categories & Posts NEW Fan Database NEW
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9. NEW: CATEGORIES & POSTS
 Discover popular and trending Timeline
content quickly & easily
 Optimize engagement and conversions
via content, campaigns and offers
Categorize posts based on whatever’s
meaningful to your business
System tracks the level of fan activity for
each category
Tracks key metrics – engagement, reach,
click-throughs, virality
Automatically archives all posts
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10. NEW: FAN DATABASE
Learn who is the most influential, loyal, and
engaged
Segment fans based on the categories of
content they engage with
Automatically creates a profile for every
person who likes, comments, shares your
Timeline content
Captures opt-in email addresses, user
submitted form data, and Facebook data
Run advanced searches to create
segmented target lists
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11. DATA BRANDS CAN EXPORT
RICH, ROBUST ISM SOCIAL DATA
Campaigns
USER SUBMITTED DATA VIA FACEBOOK PROFILE DATA VIA
CUSTOM FORM FIELDS PERMISSION GRANT
Name Opt-ins Location
Email address Purchase history Age & birthday
Physical address Purchase intent Likes
Phone number Product preferences
Twitter handle
Categories & Posts Fan Database
Categorization of Timeline posts Categories interacted with – segmentation
Post database Engagement, influence, loyalty
Reach – categories & posts Offerpop campaigns participated in
Clicks – categories & posts Likes, shares, comments, posts to Timeline
PTAT – categories & posts Facebook name, profile photo, country, gender
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12. LEVERAGE DATA ACROSS MARKETING CHANNELS
Integrated Social Marketing
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13. THANK YOU!
TO LEARN MORE, EMAIL ME AT:
mark@offerpop.com
OR SEND ME A TWEET:
@markerpop
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