Spoke Communications, LLC is a full-service marketing communications firm that integrates emerging technologies with proven marketing strategies. It focuses on targeting audiences, evaluating needs, building strategies, creating connections, and fulfilling needs through an iterative marketing communications process. The document discusses outbound marketing versus inbound marketing and emphasizes defining categories, target audiences, and positioning clients as leaders in their fields through education, engagement, and relationship building to drive sales.

5. Spoke Communications, LLC
A full-service marketing
communications resource -
integrating emerging technologies -
with proven marketing strategies.

6. I “HATE”
POWERPOINT!

7. I “LOVE”
MARKETING
COMMUNICATIONS!

8. • Targeting
• Evaluating
• Empathizing
• Building Strategy
• Creating Connections
• Fulfilling Needs
• Support
• Do it all again!
Marketing Communications

9. • Targeting
• Evaluating
• Empathizing
• Building Strategy
• Creating Connections
• Fulfilling Needs
• Support
• Do it all again!
Marketing Communications

10. • Creating Connections
Marketing Communications

11. • Targeting
• Evaluating
• Empathizing
• Who?
• What?
• When?
• Where
• Why?
branding
Marketing Communications

12. • HOW!
strategy
Marketing Communications
• Targeting
• Evaluating
• Empathizing
• Building Strategy

13. Spoke Communications, LLC
• Targeting
• Evaluating
• Empathizing
• Who?
• What?
• When?
• Where
• Why?
branding

14. Spoke Communications, LLC
Outbound Marketing
Vs.
Inbound Marketing
strategy

15. Spoke Communications, LLC
Outbound Marketing
strategy

16. Spoke Communications, LLC
Inbound Marketing
strategy

17. Spoke Communications, LLC
strategy

18. Spoke Communications, LLC
strategy
Inbound + Outbound

19. Spoke Communications, LLC
MYA &The Enterprise

20. Spoke Communications, LLC
Outbound Marketing

21. Spoke Communications, LLC
???

22. Spoke Communications, LLC
MYA &The Enterprise
• Define the category / “ies” and own it / them
• Define Target Audience (for all divisions)
• Build a Corporate Brand understanding
• Position MYA and subs as LEADERS like no other
• Educate and Motivate your Target Audience
• Engage, Maintain and Build relationships
• Convert relationships to sales
• Rinse and repeat

23. “Tell me and I'll forget; show me
and I may remember; involve me
and I'll understand.”
– Chinese Proverb
5400 SE 30th
Street, Des Moines, Iowa 50320
Phone: 515-257-MKTG (6584) • www.SPOKECom.com
Twitter: @TheBrandChef • Andrew@SPOKECom.com
www.TheBrandChef.com