Visual Storytelling & Thumbstopping design

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How we consume information is constantly changing. With the shift towards highly visual storytelling and the decrease in organic reach by many social platforms it is even more important that your content tells a story and ultimately gets a users thumb to stop on your content and take notice. This deck highlights best in class examples of visual storytelling, atomized content, thematics & real-time examples that are creative and drove engagement. Many examples were featured by Facebook & Twitter teams as best in class.

Marketing Technologie Business

TOM EDWARDS
V P, D I G I TA L S T R AT E G Y

S T O R I E S & FA C T S = 2 2 %
HIGHER RECALL

THANK YOU!!!
Tom Edwards
VP, Digital Strategy & Innovation
The Marketing Arm & Fanscape
@BlackFin360
BlackFin360.com/blog
tedwards@themarketingarm.com

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