In a recent national South African health survey measuring the health of the nation, it was found that 74% of South Africans think their fellow citizens are overweight, while only 34% of people considered themselves as overweight or obese. The national survey, which was released in Johannesburg this week, was commissioned by GlaxoSmithKline (GSK) and conducted by independent marketing insight consultancy, Added Value.
1. September 2010 A nation in need of help? Exploring health and eating habits in South Africa
2. To wet your appetite… 61% of South Africans are overweight 74% of South Africans think we are overweight! 49% of South Africans don’t exercise Yet they believe they are healthy … 84% say they are healthy or somewhat healthy
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5. Quota controls were selected to ensure a representative sample n=500 Q.S1,2, 4 % * Skews for Johannesburg, black ethnic group and younger age groups are indicative of the current market AMPS Distribution Age 20-24 years 26% 25-34 years 24% 35-49 years 27% 50+ years 23% Region Pretoria 13% Johannesburg 47% Durban 19% Cape Town 21% Race Indian 6% Coloured 13% Black 58% White 23%
6. Representative sample based on LSM and gender n=500 Q.S3,5,9 * Having children was not part of the sample design AMPS Distribution LSM Group 4 18% Group 5 20% Group 6 22% Group 7 12% Group 8 10% Group 9 10% Group 10 8% Gender Male 50% Female 50% %
7. Sample breakdown Interviewed population Weighted Sample Total 500 500 Gender: Male 254 249 Female 246 251 Population: White 80 115 Black 260 292 Coloured 80 64 Indian 80 29 Age: 20-24 years 125 136 25-29 years 74 72 30-39 years 117 116 40-49 years 75 78 50-59 years 89 79 60+ years 20 19 Region: Cape Town 133 104 Durban 128 98 Greater Johannesburg/Reef 134 234 Pretoria 105 65 LSM 4 87 91 LSM 5 99 108 LSM 6 116 108 LSM 7 61 54 LSM 8 48 49 LSM 9 54 49 LSM 10 35 40
8. BMI of the nation n=500 Q.S6,7 % * Please interpret the underweight sample with caution – low base size
17. What is most important when purchasing food? n=500 Q.13 % Total Under weight Normal Over weight Obese Morbidly Obese Cost / Price 39 41 39 34 45 44 Nutritional value 24 24 21 25 29 21 Taste 12 23 12 13 11 12 Availability 8 3 8 7 8 14 The way the food looks on the shelf 3 0 2 6 1 0 Religious requirements 3 3 5 2 2 0 Fat / Kilojoules content 2 0 1 3 1 3 It should be organic 2 0 2 2 2 2 Life span / Shelf-life of food 1 0 1 3 0 0 None of these 6 6 9 5 1 4
22. Do you understand differences between the following ? – By weight Respondents who replied “yes – they did understand the terms” n=500 Q.16. %
23. Have you ever been on a diet or healthy eating plan? n=500 Q.20. 37% 21% %
24. Money spent on weight loss products per month? Q.23. n=144 (respondents who had been on a diet) %
25. Consequences of losing weight and feeling healthy Q.29. n=500 % Total Under weight Normal Over weight Obese Morbidly Obese You would feel better about yourself 61 39 57 63 63 75 You would enjoy life more 47 41 43 49 52 51 You would be able to fit into your favourite clothes again 24 17 13 23 34 40 You would have a better social life / more friends 17 8 18 22 16 10 Your sex life will improve 14 10 19 9 17 11 You would be able to find a partner 7 0 10 5 10 0 Your colleagues would respect you more / take you more seriously 5 8 5 5 5 5 You would be able to get a better job / get promoted 2 2 2 3 2 2 No intention to lose weight/not going to happen/nothing will happen 11 21 15 9 4 9
26. Exercise - Actual exercise vs. how often you should exercise Q.30,31. n=500 %
27. Government doing enough to protect us from untested/unproven weight loss medication? Q.34. n=500 %
28. Will the increasing number of obese people impact SA economically? Q.35. n=500 %