Thawte Free Guide: How EV increases consumer trust and conversions
•
0 likes•1,453 views
With the Internet awash with malware, fraud and mistrust, maximising conversions today means maximising customer trust by using Extended Validation SSL certificates. Discover how the green address bar - an unmissable sign of trust - can make an obvious difference to your conversion rate.
Recommended
More Related Content
Viewers also liked
Viewers also liked (6)
Similar to Thawte Free Guide: How EV increases consumer trust and conversions
Similar to Thawte Free Guide: How EV increases consumer trust and conversions (20)
Recently uploaded
Recently uploaded (20)
Thawte Free Guide: How EV increases consumer trust and conversions
- 1. Increase e-commerce conversion rates with Extended Validation SSL Certificates https://www.imagineyoursitehere.com Identified by Thawte 2015-00-00 SECURED BY
- 2. The internet is dark and full of terrors Have you ever visited a website that felt fake or that you just didn’t feel comfortable buying from? Trust is the bedrock of trade, particularly when it comes to the anonymity of e-commerce.
- 3. 67 percent of malicious sites were actually legitimate websites that had been compromised and infected with malicious code 67 Web-based attacks increased by 23 percent from 2012 to 2013 Source: Symantec Internet Security Threat Report 2014
- 4. 90 56 11 90 percent of respondents will not complete their purchase if a security warning page pops up 56 percent of respondents will turn to a competitor’s website to complete their purchase Only 11 percent will try the first website again Source: Symantec - Grow your business by building customer trust
- 5. Poor security will land you with abandoned shopping carts and lost customers. If there’s even a whiff of doubt when it comes to purchasing online, your business suffers. Prevention is better than cure
- 6. PREVENTION TIP #1: Make sure that all of the software and hardware you use is up-to-date
- 7. PREVENTION TIP #2: Deploy and maintain security software from a trust worthy vendor
- 8. PREVENTION TIP #3: Carry out regular scans of your website to detect any breaches, vulnerabilities and lingering malware
- 9. PREVENTION TIP #4: Develop a back-up and disaster recovery plan in case you’re the victim of a breach
- 10. Trust made visible This is where Extended Validation (EV) SSL certificates comes in.
- 11. An EV SSL certificate authenticates the owner of the website and encrypts data sent between visitors and your site
- 12. It gives your customers clear visual assurance by showing the green address bar, indicating that you’ve taken the right steps to ensure that your site is safe, trustworthy and secure https://www.imagineyoursitehere.com Identified by Thawte
- 13. EV reduces shopping cart abandonment and drives long-term revenue by improving conversion rates and encouraging transactions of higher value Source: Proof Positive: Extended Validation SSL increases online sales and transactions
- 14. One of the largest independent footwear retailers in the UK, saw shopping cart abandonment drop by 13.3 percent and conversions increase by 16.9 percent after adopting an EV SSL certificate SHOPPING CART ABANDONMENT 13.3% CONVERSIONS 16.9% Source: Proof Positive: Extended Validation SSL increases online sales and transactions
- 15. Getting the most from your EV SSL certificate EV https://www.imagineyoursitehere.com Identified by Thawte
- 16. Renew. Make sure that your EV SSL certificate is renewed promptly
- 17. Protect. Protect your private encryption key. Poor private key management might allow criminals to intercept sensitive and private information
- 19. Using the Thawte Trusted Site Seal wins trust, showing your customers that you’ve successfully deployed an SSL certificate and giving them the confidence to buy
- 20. Without an EV SSL Certificate, you risk losing many visitors due to lack of confidence in transacting on your site
- 21. Thawte EV SSL certificates, with clear visible cues, prove that you’ve undergone a more rigorous identity check and demonstrate your commitment to your customers’ security, helping you to boost customer confidence and drive up long-term revenue
- 22. Read our full whitepaper to get all the facts ® Increase e-commerce conversion rates An essential guide from Thawte WHITE PAPER 2015 DOWNLOAD WHITEPAPER More Information If you have further questions, or would like to speak with a Sales Advisor, please feel free to contact us: Via phone US toll-free: +1 888 484 2983 UK: +44 203 450 5486 South Africa: +27 21 819 2800 Germany: +49 69 3807 89081 France: +33 1 57 32 42 68 Email sales@thawte.com Visit our website at https://www.thawte.com/ssl