1. CONTENT STRATEGY BY THAMAR KIEMEL
IN A NUTSHELL CMD DEELTIJD UXD MINOR 2010 - 2011 STUDENTNR 0814043
WHAT IS CS, WHAT PLACE DOES IT HOLD IN A WEB COMPANY
AND IN THE FIELD OF USER EXPERIENCE DESIGN.

2. I HEART CONTENT & CONTEXT
CONTENT IS THE HEART OF WEBCOMMUNICATION
I LIKE TO GET TO THE BOTTOM OF THINGS, MAKE IT PURPOSEFUL,
COMPLETE & USABLE... AND I JUST LOVE TEXT & PHOTOGRAPHY.

3. INVESTIGATE
• loads of great articles
• interesting videos
• clear info-graphics
The work of some really
good authors on content
strategy, content marketing
and content creation.

4. “Most web project schedules postpone
content development until the eleventh hour.
As a result, content quality is often seriously
compromised.
When we practice content strategy, we
ensure that our web content is treated as a
valuable business asset, not an afterthought”
Kristina Halvorson

5. CONTENT STRATEGY
CONTENT LOREM IPSUM DOLOR SIT AMET
BY THAMAR KIEMEL
IN A NUTSHELL CMD DEELTIJD UXD MINOR 2010 - 2011 STUDENTNR 0814043
LEFT UNTIL LAST MINUTE IT IS THE MAIN REASON PROJECTS ARE
WHAT IS CS, WHAT PLACEMOST OFIT HOLD IN A WEBCOMPANY
DELAYED OR EVEN ABANDONED. DOES US HAVEN’T REALIZED THAT WE ARE
AND IN THE FIELD OF USER EXPERIENCE DESIGN
ACTUALLY IN THE PUBLISHING BUSINESS.

6. CONTENT STRATEGY IS... BY THAMAR KIEMEL
CONTEXT TEXT - CMD DEELTIJD UXD ILLUSTRATION2011 STUDENTNR 0814043 -
IN A NUTSHELL PHOTOGRAPHY - MINOR 2010 - -DESCRIPTIONS - WIKIS -
VIDEO - ANIMATION
AUDIO - ARTICLES - NEWS - PRESSRELEASES - PRODUCT
WHAT ISBLOGPOSTS - INDICATORS - INSTRUCTIONS INNAVIGATION - SOCIAL
REVIEWS - CS, WHAT PLACE DOES IT HOLD - A WEBCOMPANY
AND CHANNELS - EDITORIAL IMAGES - INFO GRAPHICS... ETC.
MEDIA IN THE FIELD OF USER EXPERIENCE DESIGN

7. CONTENT STRATEGY
CONTENT ALSO IS...
BY THAMAR KIEMEL
IN A NUTSHELL CMD DEELTIJD UXD MINOR 2010 - 2011 STUDENTNR 0814043
MADE BY EVERYONE USER GENERATED - USER AGGREGATED - OWNED BY
WHAT IS CS,THUS BY NO ONE DOES ITKIND OF PLACESWEBCOMPANY
EVERYONE AND WHAT PLACE - ON ALL HOLD IN A - IN ALL KIND OF
AND IN THE FIELD OF USER EXPERIENCE DESIGN
FORMS - POLITICAL - UNKNOWN

8. CONTENT STRATEGY
CONTENT THEREFORE IT IS...
BY THAMAR KIEMEL
IN A NUTSHELL CMD DEELTIJD UXD MINOR 2010 - 2011 STUDENTNR 0814043
ALWAYS SOMEONE ELSE’S PROBLEM MESSY - INCONSISTENT -
WHAT IS CS, TIME INTENSIVE - NOT JUST COPY - NO CUT WEBCOMPANY
COMPLICATED - WHAT PLACE DOES IT HOLD IN A N PASTE - FUZZY -
ANDTO COME BY - NOT A COMMODITY - AND IT WON’T TAKE CARE OF ITSELF.
HARD IN THE FIELD OF USER EXPERIENCE DESIGN

9. CONTENT STRATEGY BY THAMAR KIEMEL
STRATEGY
IN A NUTSHELL IS...
CMD DEELTIJD UXD MINOR 2010 - 2011 STUDENTNR 0814043
WHAT IS CS, WHAT PLACE DOES IT PLAN FOR A WEBCOMPANY
A HOLISTIC, WELL CONSIDERED HOLD IN OBTAINING A SPECIFIC
ANDOR RESULT. INFORMED USER EXPERIENCE DESIGN
GOAL IN THE FIELD OF RECOMMENDATIONS.

10. “I love to look outside our industry. I love
to look at a museum exhibits and exhibit
design. I think it's a great example of
content strategy and total design all
coming together. For an experience for a
set target audience”
Margot Bloomsteen

11. CONTENT STRATEGY
CONTEXT BY THAMAR KIEMEL
ALL DISCIPLINES TOGETHER MAKE IT COHERENT
IN A NUTSHELL CMD DEELTIJD UXD MINOR 2010 - 2011 STUDENTNR 0814043
USER EXPERIENCE PEOPLE MOVING TROUGH AN EXPERIENCE, NOT UNLIKE
WHAT IS CS, WHAT MOVE TROUGH A CERTAIN CLICKPATH. THEY ARE TRYING
OUR TARGET AUDIENCES PLACE DOES IT HOLD IN A WEBCOMPANY
AND IN ABOUT SOMETHING.
TO LEARN THE FIELD OF USER EXPERIENCE DESIGN

12. “Content Strategy is the practice
of planning for creation, delivery,
and governance of useful, usable
content.”
Kristina Halvorson

13. UXD
CONTENT STRATEGY
AND CS BY THAMAR KIEMEL
HOLISTIC EXISTENCE CONTENTMINOR 2010 IS2011 STUDENTNR 0814043A
IN A NUTSHELL CMD DEELTIJD UXDIN STRATEGY - THE MISSING LINK TO IN
COMPLETE EXPERIENCE - SUPPORT USERS COMPLETING A TASK - EXPERIENCE
WHAT IS CS, WHAT PLACE DOES IT HOLD IN A WEBCOMPANY
THE ELEMENTS OF USER EXPERIENCE; INFORMATION ARCHITECTURE, INTERACTION
AND IN THE FIELD OF USERVISUAL DESIGN. DESIGN
DESIGN, USABILITY ENGINEERING & EXPERIENCE

14. CONTENT STRATEGY
THE PLACE OF A CS: CENTRAL
BY THAMAR KIEMEL
IN A NUTSHELL CMD DEELTIJD UXD MINOR 2010 - 2011 STUDENTNR 0814043
A REAL TEAM PLAYER A CONTENT STRATEGIST IS INVOLVED IN THE
WHAT IS CS, WHAT PROJECT DOES ITDURING THE ABUILD AND LONG
PROCESS BEFORE THE PLACE STARTS, HOLD IN WEBCOMPANY
AND IN THE FIELD OF USER WITH EVERYONE DESIGN WAY.
AFTERWARDS. CS WORKS TOGETHER EXPERIENCE ALONG THE

15. TASKS
CONTENT STRATEGY
WHAT A CONTENT STRATEGIST DOES BY THAMAR KIEMEL
ANDNUTSHELL CMD DEELTIJD UXD LISTEN -2010 - 2011- STUDENTNR 0814043
IN A COMPETENCES - OBSERVE - MINORDATA CREATION - ANALYZE &
GATHER STRUCTURE - CLEAN
ENAGEMENT - DEDICATION UNAMBIGUOUS
WHAT ISADVOCATE FOR CONTENT - ADVOCATE FOR THE USER - COLLABORATE -
SYNTHESE - CS, WHAT PLACE DOES IT HOLD IN A WEBCOMPANY
AND IN THE -FIELD OF -USER EXPERIENCE DESIGN
USER RESEARCH MEASURES TAXONOMY - NOMENCLATURE

16. CONTENT STRATEGY
TACTICS BY THAMAR KIEMEL
A CONTENT NINJA STRATEGISTS STRATEGY
IN A NUTSHELL CMD DEELTIJD UXD MINOR 2010 - 2011 STUDENTNR 0814043
CLEAR OBJECTIVES SUPERVISES AND TAKES ACT IN THE WEBCONTENT
WHAT IS CS, WHAT PLACE DOES CATEGORIZE,IN A WEBCOMPANY
LIFECYCLE OF: AUDIT, ANALYZE, STRATEGIZE IT HOLD STRUCTURE, REPOSITORY,
AND IN THEREVISE, REVISE,USER EXPERIENCE UPDATE, ARCHIVE
CREATE, REVISE, FIELD OF APPROVE, TAG, PUBLISH, DESIGN

17. DELIVERABLES
CONTENT STRATEGY PART OF A CONTENT STRATEGY KIEMEL
BY THAMAR
A PROCES THATCMD DEELTIJDREQUIREMENTS PLAN - WORKFLOW DESIGN -
IN A NUTSHELL - HOLDS TEMPLATE - MESSAGINGSTUDENTNR 0814043
UXD MINOR 2010 - 2011
CONTENT INVENTORY CONTENT PLAN - ECOSYSTEM
WHAT IS DESIGN GUIDE - PRODUCTIONIT HOLD IN A WEBCOMPANY
ANALYSIS - CS, WHAT PLACE DOES & MAINTENANCE PLAN - CONTENT
AND IN THE FIELD OF USER EXPERIENCE DESIGN
REPOSITORY - CONTENT MANAGEMENT, SOCIAL MEDIA & CHANNEL STRATEGY ETC.

18. CONTENT STRATEGY BY THAMAR KIEMEL
CONCLUSION
IN A NUTSHELL CMD DEELTIJD UXDWIN! 2010 - 2011 STUDENTNR 0814043
MINOR
WHAT IS CS, WHAT PLACE DOES IT HOLD IN A WEBCOMPANY
IT IS WHAT I HOPED IT WOULD BE CONTENT STRATEGY IS THE
ANDOF EXPERTISE I LIKEOF WORK AT. I DEFINITELY AIM MY GRADUATION ON THIS...
FIELD IN THE FIELD TO USER EXPERIENCE DESIGN