SlideShare ist ein Scribd-Unternehmen logo
1 von 30
Downloaden Sie, um offline zu lesen
GAMES MARKET 2015
    TECHNOLGY, CONCEPTS, VISION. BY TEUT WEIDEMANN: TEUT986@GMAIL.COM
Sonntag, 23. Januar 2011
WoW    PC     Console




             Market 2008
                                                       1 $Billion


             Console domination                            17 $Billion
             Data without F2P Online!   68 $Billion




Sonntag, 23. Januar 2011
Threat? Danger?



Sonntag, 23. Januar 2011
DANGER: TRADE IN GAMES
    PRICE VS. SALES VS. USED GAMES LOWERS DEMAND IN NEW RELEASES
Sonntag, 23. Januar 2011
FREE TO PLAY: WHY PAY FOR RETAIL?
    F2P GAMES GROWTH 350% PER YEAR
Sonntag, 23. Januar 2011
NEXT GEN CONSOLE CYCLE PEAK REACHED
    NEW CONSOLES 2012?
Sonntag, 23. Januar 2011
Chances!
        New Markets!



Sonntag, 23. Januar 2011
NEW DISTRIBUTION PLATFORMS
    „SMALLER“ GAMES FIND NEW MARKETS
Sonntag, 23. Januar 2011
ONLINE PUBLISHING: F2P & BROWSER GAMES
    GO WORLDWIDE WITHOUT LEAVING YOUR OFFICE
Sonntag, 23. Januar 2011
Vision: Hardware 2015
                    This is not Science Fiction

Sonntag, 23. Januar 2011
NETBOOKS WITH 3D
    3D, ALWAYS ON, TOUCH SCREEN, CAMERA, UNDER $300
Sonntag, 23. Januar 2011
MICROBOOKS
    3D EVEN HERE, ALWAYS ON, OFFICE IN YOUR POCKET
Sonntag, 23. Januar 2011
PICO PROJECTORS IN HD
    MOVIE SCREENS ON THE GO
Sonntag, 23. Januar 2011
PICO PROJECTORS IN MOBILE DEVICES
    DEATH OF TFT SCREENS? AUGMENTED REALITY, VIRTUAL INFORMATION IN THE REAL WORLD
Sonntag, 23. Januar 2011
ULTIMATE SMARTPHONES
    ALWAYS ON, APPSTORES, PICO PROJECTOR, CAMERAS, 3D, GAMES!
Sonntag, 23. Januar 2011
INTERFACES
    TOUCH, GESTURES, EVERYWHERE
Sonntag, 23. Januar 2011
OLED - CHANGING LIGHT AND VISION
    ANYONE READY FOR THIS?
Sonntag, 23. Januar 2011
Vision: Consoles 2015
                  Moving ahead

Sonntag, 23. Januar 2011
GRAPHICS: PHOTOREALISTIC
    FACE LIBS, ACTING LIBS, MOTION LIBS, TERRAIN FROM DIGITAL EARTH DATA
Sonntag, 23. Januar 2011
ALWAYS ON!
    DIGITAL DOWNLOADS, GAMES, MOVIES, MUSIC, TV RECORDER, SOCIAL NETWORKS, VOIP
Sonntag, 23. Januar 2011
Online
                  Playing the World

Sonntag, 23. Januar 2011
LIVE STREAMING: GAMES, MOVIES, MMO‘S
    HD FOR EVERYONE, MASSIVE ONLINE FOR EVERONE, FULL DYNAMIC WORLDS, NO PIRACY
Sonntag, 23. Januar 2011
BROWSER GAMES LOOK LIKE RETAIL
    NO INSTALLATION, WIDER USER BASE, LOWER SYSTEM SPECS, EASIER PUBLISHING
Sonntag, 23. Januar 2011
Business Models
                  Broadening Access. Opening the World

Sonntag, 23. Januar 2011
Free to Play
             - AAA quality in all genres
             - Worldwide reach
             - Less „publisher“ hassle
             - No piracy
             - Honest business model
             - Lowest System Spec (BG)




Sonntag, 23. Januar 2011
Streaming
             - „Crysis“ quality on all PC‘s
             - Subscription: Libary access
             - Longer „shelf“ life
             - Worldwide reach
             - No piracy
             - Social Gaming built in
             - Works on PC, TV, Console




Sonntag, 23. Januar 2011
Online Stores
             - Instant Access
             - Automatic reach to device
             - Easy payment
             - Easy installation

             App Store (Mobile) * Live Marketplace (Console)
             * Steam (PC) * Amazon (PC) * etc.




Sonntag, 23. Januar 2011
Advertising
             New Methods:
             •Old Ads no longer work
             •They want INTO the world
             •But Coke in WoW?
             •Methods: See Asia




Sonntag, 23. Januar 2011
Distribution
             Moving away from Retail
             Wider price range ($1-$99)
             Better games range
             Means wider audience
             Less piracy
             More business - Better games




Sonntag, 23. Januar 2011
Conclusions



           Prepare for a larger market   Everyone plays
           Multiple Devices              Each with unique challenges
           Wider target audience         Each needs custom care
           Play everywhere, online       Learn from social networks
           Direct market access          Viral Marketing is key

Sonntag, 23. Januar 2011

Weitere ähnliche Inhalte

Empfohlen

How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthHow Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental Health
ThinkNow
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
Kurio // The Social Media Age(ncy)
 

Empfohlen (20)

2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot
 
Everything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPTEverything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPT
 
Product Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage EngineeringsProduct Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage Engineerings
 
How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthHow Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental Health
 
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfAI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
 
Skeleton Culture Code
Skeleton Culture CodeSkeleton Culture Code
Skeleton Culture Code
 
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search Intent
 
How to have difficult conversations
How to have difficult conversations How to have difficult conversations
How to have difficult conversations
 
Introduction to Data Science
Introduction to Data ScienceIntroduction to Data Science
Introduction to Data Science
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best Practices
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project management
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
 

Games market 2015

  • 1. GAMES MARKET 2015 TECHNOLGY, CONCEPTS, VISION. BY TEUT WEIDEMANN: TEUT986@GMAIL.COM Sonntag, 23. Januar 2011
  • 2. WoW PC Console Market 2008 1 $Billion Console domination 17 $Billion Data without F2P Online! 68 $Billion Sonntag, 23. Januar 2011
  • 4. DANGER: TRADE IN GAMES PRICE VS. SALES VS. USED GAMES LOWERS DEMAND IN NEW RELEASES Sonntag, 23. Januar 2011
  • 5. FREE TO PLAY: WHY PAY FOR RETAIL? F2P GAMES GROWTH 350% PER YEAR Sonntag, 23. Januar 2011
  • 6. NEXT GEN CONSOLE CYCLE PEAK REACHED NEW CONSOLES 2012? Sonntag, 23. Januar 2011
  • 7. Chances! New Markets! Sonntag, 23. Januar 2011
  • 8. NEW DISTRIBUTION PLATFORMS „SMALLER“ GAMES FIND NEW MARKETS Sonntag, 23. Januar 2011
  • 9. ONLINE PUBLISHING: F2P & BROWSER GAMES GO WORLDWIDE WITHOUT LEAVING YOUR OFFICE Sonntag, 23. Januar 2011
  • 10. Vision: Hardware 2015 This is not Science Fiction Sonntag, 23. Januar 2011
  • 11. NETBOOKS WITH 3D 3D, ALWAYS ON, TOUCH SCREEN, CAMERA, UNDER $300 Sonntag, 23. Januar 2011
  • 12. MICROBOOKS 3D EVEN HERE, ALWAYS ON, OFFICE IN YOUR POCKET Sonntag, 23. Januar 2011
  • 13. PICO PROJECTORS IN HD MOVIE SCREENS ON THE GO Sonntag, 23. Januar 2011
  • 14. PICO PROJECTORS IN MOBILE DEVICES DEATH OF TFT SCREENS? AUGMENTED REALITY, VIRTUAL INFORMATION IN THE REAL WORLD Sonntag, 23. Januar 2011
  • 15. ULTIMATE SMARTPHONES ALWAYS ON, APPSTORES, PICO PROJECTOR, CAMERAS, 3D, GAMES! Sonntag, 23. Januar 2011
  • 16. INTERFACES TOUCH, GESTURES, EVERYWHERE Sonntag, 23. Januar 2011
  • 17. OLED - CHANGING LIGHT AND VISION ANYONE READY FOR THIS? Sonntag, 23. Januar 2011
  • 18. Vision: Consoles 2015 Moving ahead Sonntag, 23. Januar 2011
  • 19. GRAPHICS: PHOTOREALISTIC FACE LIBS, ACTING LIBS, MOTION LIBS, TERRAIN FROM DIGITAL EARTH DATA Sonntag, 23. Januar 2011
  • 20. ALWAYS ON! DIGITAL DOWNLOADS, GAMES, MOVIES, MUSIC, TV RECORDER, SOCIAL NETWORKS, VOIP Sonntag, 23. Januar 2011
  • 21. Online Playing the World Sonntag, 23. Januar 2011
  • 22. LIVE STREAMING: GAMES, MOVIES, MMO‘S HD FOR EVERYONE, MASSIVE ONLINE FOR EVERONE, FULL DYNAMIC WORLDS, NO PIRACY Sonntag, 23. Januar 2011
  • 23. BROWSER GAMES LOOK LIKE RETAIL NO INSTALLATION, WIDER USER BASE, LOWER SYSTEM SPECS, EASIER PUBLISHING Sonntag, 23. Januar 2011
  • 24. Business Models Broadening Access. Opening the World Sonntag, 23. Januar 2011
  • 25. Free to Play - AAA quality in all genres - Worldwide reach - Less „publisher“ hassle - No piracy - Honest business model - Lowest System Spec (BG) Sonntag, 23. Januar 2011
  • 26. Streaming - „Crysis“ quality on all PC‘s - Subscription: Libary access - Longer „shelf“ life - Worldwide reach - No piracy - Social Gaming built in - Works on PC, TV, Console Sonntag, 23. Januar 2011
  • 27. Online Stores - Instant Access - Automatic reach to device - Easy payment - Easy installation App Store (Mobile) * Live Marketplace (Console) * Steam (PC) * Amazon (PC) * etc. Sonntag, 23. Januar 2011
  • 28. Advertising New Methods: •Old Ads no longer work •They want INTO the world •But Coke in WoW? •Methods: See Asia Sonntag, 23. Januar 2011
  • 29. Distribution Moving away from Retail Wider price range ($1-$99) Better games range Means wider audience Less piracy More business - Better games Sonntag, 23. Januar 2011
  • 30. Conclusions Prepare for a larger market Everyone plays Multiple Devices Each with unique challenges Wider target audience Each needs custom care Play everywhere, online Learn from social networks Direct market access Viral Marketing is key Sonntag, 23. Januar 2011