1. Startup School
Spring 2011
Week 1
Tetuan Valley, April 2011

2. Patrocinado por Centros par/cipantes
Con la colaboración de

3. TVSS Spring 2011 Demo Day
April 7th May 13th
w6 May Pitch your startup
w5 May Projections
w4 April Funding & Managing
w3 April Evangelizing & Selling
w2 April Planning & Budgeting
w1 April The Way of the Startup

4. 19h00-20h00 Class topic
20h00-21h00 Demos teams 1-5
21h00-21h30 Guest speaker
21h30-22h30 Demos teams 5-10

6. INTRODUCTION
“The hardest thing about getting started is getting started”.
Guy Kawasaki

7. ENTREPRENEUR
“My son is now an ‘entrepreneur’.That’s what you’re called when
you don’t have a job”
Ted Turner

8. START-UPS
“The difference between a vision and a hallucination is that
other people can see the vision”.
Marc Andreessen

9. INNOVATION
“The key to success for everything in business, science and
technology is never to follow the others”.
Masaru Ibuka

10. The ultimate A-Team

11. THINK
BIG

13. THE WORLD IS FLAT
“Nowadays, anyone who cannot speak English and is incapable
of using the Internet is regarded as backward”.
Al-Waleed bin Talal

14. FAIL, Just Do It
“I didn't fail the test, I just found 100 ways to do it wrong”.
Benjamin Franklin

15. The Lean Startup
Lean manufacturing - Toyota Way
Lean startup = lean manuf. + customer dev.
Revenues from day 1
Customers and features unknown
Low burn, not cheap

16. The Lean Startup
“Startups that succeed are those that manage
to iterate enough times before running out of
resources”
- Eric Ries

17. Lean Startup Canvas
Problem Solution Unique Value Unfair Customer
Proposition advantage Segments
Top 3 problems Top 3 features
Single, clear, Can’t be easily Target
compelling copied or customers
message that bought
states why you
are different and
Key Activity worth buying Channels
Activity that Path to
drives retention/ customers
revenue
Cost structure Revenue Streams
Customer Acquisition Costs Revenue Model
Distribution costs Life Time Value
Hosting Revenue
People, etc. Gross Margin

18. Lean Startup Canvas
Do we have a problem worth solving?
Customer Discovery

19. Lean Startup Canvas
Problem Solution Unique Value Unfair Customer
Proposition advantage Segments
Top 3 problems Top 3 features
Single, clear, Can’t be easily Target
compelling copied or customers
message that bought
states why you
are different and
Key Activity worth buying Channels
Activity that Path to
drives retention/ customers
revenue
Cost structure Revenue Streams
Customer Acquisition Costs Revenue Model
Distribution costs Life Time Value
Hosting Revenue
People, etc. Gross Margin

20. Lean Startup Canvas
Problem Solution Unique Value Unfair Customer
Proposition advantage Segments
Top 3 problems Top 3 features
Single, clear, Can’t be easily Target
compelling copied or customers
message that bought
states why you
are different and
Key Activity worth buying Channels
Activity that Path to
drives retention/ customers
revenue
Cost structure Revenue Streams
Customer Acquisition Costs Revenue Model
Distribution costs Life Time Value
Hosting Revenue
People, etc. Gross Margin
MVP

21. Lean Startup Canvas
Do people want my solution?
Customer Validation

22. Lean Startup Canvas
Problem Solution Unique Value Unfair Customer
Proposition advantage Segments
Top 3 problems Top 3 features
Single, clear, Can’t be easily Target
compelling copied or customers
message that bought
states why you
are different and
Key Activity worth buying Channels
Activity that Path to
drives retention/ customers
revenue
Cost structure Revenue Streams
Customer Acquisition Costs Revenue Model
Distribution costs Life Time Value
Hosting Revenue
People, etc. Gross Margin

23. Lean Startup Canvas
How do I accelerate growth?

24. Lean Startup Canvas
Problem Solution Unique Value Unfair Customer
Proposition advantage Segments
Top 3 problems Top 3 features
Single, clear, Can’t be easily Target
compelling copied or customers
message that bought
states why you
are different and
Key Activity worth buying Channels
Activity that Path to
drives retention/ customers
revenue
Cost structure Revenue Streams
Customer Acquisition Costs Revenue Model
Distribution costs Life Time Value
Hosting Revenue
People, etc. Gross Margin

25. Lean Startup Loop
Build / Measure / Learn