61. Eric Ries - http://www.startuplessonslearned.com
Ash Maurya - http://www.ashmaurya.com/
Steve Blank - http://www.steveblank.com
Alex Barrera (@abarrera)
alexbarrera@okuri.es
62. Lean Startup Canvas
Problem Solution Unique Value Unfair Customer
Proposition advantage Segments
Top 3 problems Top 3 features
Single, clear, Can’t be easily Target
compelling copied or customers
message that bought
states why you
are different and
Key Activity worth buying Channels
Activity that Path to
drives retention/ customers
revenue
Cost structure Revenue Streams
Customer Acquisition Costs Revenue Model
Distribution costs Life Time Value
Hosting Revenue
People, etc. Gross Margin
63. Lean Startup Canvas
Problem Solution Unique Value Unfair Customer
Proposition advantage Segments
Top 3 problems Top 3 features
Single, clear, Can’t be easily Target
compelling copied or customers
message that bought
states why you
are different and
Key Activity worth buying Channels
Activity that Path to
drives retention/ customers
revenue
Cost structure Revenue Streams
Customer Acquisition Costs Revenue Model
Distribution costs Life Time Value
Hosting Revenue
People, etc. Gross Margin
64. Lean Startup Canvas
Problem Solution Unique Value Unfair Customer
Proposition advantage Segments
Top 3 problems Top 3 features
Single, clear, Can’t be easily Target
compelling copied or customers
message that bought
states why you
are different and
Key Activity worth buying Channels
Activity that Path to
drives retention/ customers
revenue
Cost structure Revenue Streams
Customer Acquisition Costs Revenue Model
Distribution costs Life Time Value
Hosting Revenue
People, etc. Gross Margin
MVP
65. Lean Startup Canvas
Problem Solution Unique Value Unfair Customer
Proposition advantage Segments
Top 3 problems Top 3 features
Single, clear, Can’t be easily Target
compelling copied or customers
message that bought
states why you
are different and
Key Activity worth buying Channels
Activity that Path to
drives retention/ customers
revenue
Cost structure Revenue Streams
Customer Acquisition Costs Revenue Model
Distribution costs Life Time Value
Hosting Revenue
People, etc. Gross Margin
66. Lean Startup Canvas
Problem Solution Unique Value Unfair Customer
Proposition advantage Segments
Top 3 problems Top 3 features
Single, clear, Can’t be easily Target
compelling copied or customers
message that bought
states why you
are different and
Key Activity worth buying Channels
Activity that Path to
drives retention/ customers
revenue
Cost structure Revenue Streams
Customer Acquisition Costs Revenue Model
Distribution costs Life Time Value
Hosting Revenue
People, etc. Gross Margin