An intro/entry level presentation containing interesting stats surrounding social media adoption/growth in 2014 and social media basics.

1. WE ARE THE ADVOCACY
AGENCY
TALK TO US:
hello@testifydigital.com
@testifydigital
@Digitalbarton
Testifydigital.com
SOCIAL MEDIA IN 2014
(START WITH THE BASICS)

2. SOCIAL COMMUNICATIONS AGENCY
FOUNDED: 2011
FOUNDERS: MARK JOSEPH, JOHN BARTON
CHAIRMAN: JOHN APPLEBY - FOUNDER SALESFORCE.COM EMEA
OFFICES: LONDON, DUBLIN – INTERNATIONAL VIA SPLASH WORLDWIDE
PASSION
INNOVATION
ACCOUNTABILITY

3. CLIENTS & COVERAGE
We work with a diverse client base across all major sectors including: Entertainment, Fashion, Telecoms, FMCG, Comparison and the Public sector.
Testify are also well regarded as thought leaders in the industry with regular media coverage as well as winning multiple accolades in categories such
as Best use of social, Best use of social data and Best innovation.

4. SOCIAL MEDIA IS HERE TO STAY

5. GROWTH AND CONNECTION
1. CHINA
2. INDIA
3. FACEBOOK
4. TENCENT
5. WHATS APP
6. UNITED STATES OF AMERICA
7. GOOGLE +
8. INDONESIA
9. LINKED IN
10. TWITTER
Welcome to a
truly Social
world…
1 in 4 people are
connected to a social network…
SOURCE
–
SOCIALNOMICS
-­‐
ERIK
QUALMAN

6. 1/4 Facebook
users login at least
5 TIMES PER
DAY
The average UK &
IRELAND internet user
spends 13 MINUTES
PER HOUR on Social
Media

7. GRANDPARENTS
…are the FASTEST
GROWING
DEMOGRAPHIC on
Twitter…
SOURCE
-­‐h2p://www.forbes.com/sites/sap/2013/05/20/the-­‐overlooked-­‐
social-­‐media-­‐markeLng-­‐for-­‐senior-­‐ciLzens/

8. 1/5 STRAIGHT
COUPLES... meet
on social dating
apps…
SOURCE
–
SOCIALNOMICS
-­‐
ERIK
QUALMAN

9. 3/5 GAY
COUPLES... meet
on social dating
apps…
SOURCE
–
SOCIALNOMICS
-­‐
ERIK
QUALMAN

10. 1/5 DIVORCES...
Involve
SOCIAL MEDIA…
SOURCE
-­‐
h2p://www.dailymail.co.uk/news/arLcle-­‐1334482/The-­‐marriage-­‐killer-­‐
One-­‐American-­‐divorces-­‐involve-­‐Facebook.html

11. TECHNOLOGY IS THE CATALYST
FOR CONNECTIVITY AND
GROWTH

12. 53% Of 14-16
year olds would
rather LOSE THEIR
SENSE OF SMELL than
their TECHNOLOGY…
SOURCE
–
SOCIALNOMICS
-­‐
ERIK
QUALMAN

13. More people
own a MOBILE
DEVICE... than a
TOOTHBRUSH…
SOURCE
–
GOOGLE

14. and this year, social content shared on
MOBILE overtook DESKTOP…

15. …WEARABLE
TECHNOLOGY
means that we are
ALWAYS ON…

16. +
=
ITS A SOCIALLY CONNECTED
WORLD

17. BUT HOW DO BRANDS FUNCTION
IN SOCIAL CHANNELS…

18. 93% Of
MARKETERS use
social media to drive
REVENUE…
SOURCE
h2p://www.fastcompany.com/3021749/work-­‐smart/10-­‐surprising-­‐social-­‐
media-­‐staLsLcs-­‐that-­‐will-­‐make-­‐you-­‐rethink-­‐your-­‐social-­‐stra

19. FACEBOOK is now the 2nd largest referrer of
traffic to brand sites after GOOGLE

20. SO, HOW DOES YOUR BUSINESS
BECOME MORE SOCIAL …

21. WELL, THIS GUY STILL
HAS AN IMPORTANT
JOB...

22. HIS JOB IS TO CONVINCE
YOU TO BUY HIS CLIENTS
PRODUCTS…

23. HE USES CLEVER IDEAS
TO MAKE YOU
REMEMBER…

24. BUT… ONLY 14% OF
CONSUMERS TRUST
‘THE MAD MEN’...
SOURCE
-­‐h2p://www.nielsen.com/us/en/insights/news/2009/global-­‐adverLsing-­‐
consumers-­‐trust-­‐real-­‐friends-­‐and-­‐virtual-­‐strangers-­‐the-­‐most.html

25. SOURCE
-­‐h2p://www.nielsen.com/us/en/insights/news/2009/global-­‐adverLsing-­‐
consumers-­‐trust-­‐real-­‐friends-­‐and-­‐virtual-­‐strangers-­‐the-­‐most.html
90% OF CONSUMERS TRUST THESE GUYS

26. WORD OF MOUTH DOESN’T HAPPEN
BEHIND CLOSED DOORS…

27. 53% Of people
on TWITTER
RECOMMEND products
and services in their
tweets…
SOURCE
–
SOCIALNOMICS
-­‐
ERIK
QUALMAN

28. 93% Of
consumers buying
decisions are
INFLUENCED BY SOCIAL
MEDIA…
SOURCE
–
SOCIALNOMICS
-­‐
ERIK
QUALMAN

29. THE MODERN CUSTOMER
IS SOCIAL…
… BRANDS MUST BE
SOCIAL... GET THE
BASICS RIGHT...

30. So how can brands join the
SOCIAL PARTY?

31. DON’T BE ‘THAT’ GUY

32. Unwittingly parodying an actual plane disaster

33. ‘Hit the hay’ during the horsemeat scandal?

34. BE THIS GUY

35. He is interested in what you have
to say…

36. UNDERSTAND THE AUDIENCE
THE WHAT:
THE WHERE:
THE WHEN
THE WHO – INFLUENCERS VS. AUDIENCE
6,270 – TOTAL POSTS
THE SOCIAL DATA EDGE:
Testify’s experienced analysts interpret the conversation to inform:
- IDEATION
- CONTENT PLANNING
- HERO/CAMPAIGN MESSAGING
- MEDIA PLANNING & LONG TAIL KEYWORDS
- INFLUENCER HIT LIST CONSTRUCTION
TESTIFY PROFILE MONEYSUPERMARKETS ENTIRE
SOCIAL MEDIA COMMUNITY

37. He’s got great stories that you
actually want to listen to…

39. He tells them with charisma and
CONFIDENCE…

41. YOU WANT TO INTRODUCE HIM TO
YOUR FRIENDS AND FAMILY…

42. 350,000 organic+ views via Social Advocacy

43. 23,000 Re-Tweets… 4,784,000 organic reach

44. EVERYONE WANTS TO BE FRIENDS WITH THIS GUY…
KNOW YOUR AUDIENCE.
BE BOLD. BE RELEVANT. BE HUMAN.

45. WE ARE THE ADVOCACY
AGENCY
TALK TO US:
hello@testifydigital.com
@testifydigital
THANK YOU