To determine your marketing lead ROI, you need to measure certain key performance indicators. These indicators will give you a better perspective on your marketing strategy and pinpoint problems.

1. DETERMINING
MARKETING LEAD ROI
Looking At Key Performance Indicators

2. VALUE OF CALCULATING KPIs
Determining marketing lead ROI is an important step in judging the efficacy of your marketing
strategy. Looking at these different KPIs will allow you to improve your marketing strategy and even
improve your company’s ROI.

3. NUMBER OF INQUIRIES
The number of people who are showing interest in what you’re offering.

4. NUMBER OF LEADS
The amount of sales qualified leads.

5. NUMBER OF OPPORTUNITIES
Leads that have moved to the pipeline.

6. NUMBER OF CLOSED SALES
Sales that have been generated from marketing leads that have closed.

7. COST-PER-LEAD
Ratio of inquiries to leads.

8. COST-PER-OPPORTUNITY
Ratio of leads to opportunities.

9. COST-PER-PIPELINE
Ratio of leads to pipelines.
The Trans Alaska Pipeline.

10. COST-PER-CLOSED-SALE
Ratio of leads to sales.

11. MVP KPIs
•
While cost-per-lead may seem
like a valuable KPI, it can be
misleading.
•
Two KPIs that are a better
indicator of ROI are:
•
•
Cost-per-opportunity
Cost-per-pipeline
Lebron after receiving his MVP award.