Caitlin Kaluza, Sarah M Worthy, and Aaron Long will be presenting at the NonProfit Technology Conference in Minneapolis, MN April 10th - 14th, 2013. Register to attend at http://nten.org/ntc

1. Level Up Your
Fundraising
http://www.monkeyinthecage.com
Understanding the Psychology of What
Makes People Donate
Use Hashtag: #NTC13LvLUP
Session Presenters
Caitlin Kaluza
Aaron Long
Sarah M. Worthy

2. Let’s Level Up!
Does this Stuff Really Matter?
How much of a role does psychology
play in fundraising?
Getting Inside the Visitor’s Head
Understanding who your donors are,
why they give, and what keeps them
engaged.
The 7 Methods of Influence on the web
• How you Can Use them Right Now
• Case Studies
• Free Tools
Level Up Your Fundraising Slide 2

3. About Caitlin
Experience in:
• User Experience Strategy
• Search Engine Marketing
• Marketing/PR
Level Up Your Fundraising Slide 5

4. About Sarah
Experience in:
• IT Product Marketing/Management
• Community Engagement
• NonProfit Marketing and Event Promotion
Level Up Your Fundraising Slide 4

5. About Aaron
Experience in:
• Client Relations
• Application Design & Development
• Business Development
Level Up Your Fundraising Slide 3

6. Why Does it Matter?
Photo Credit: flickr.com/photos/brittanyg/1305797552
Level Up Your Fundraising Slide 6

7. Giving is Digital Source:
2012 Digital Giving Index
Level Up Your Fundraising Slide 7

8. Giving is Social
Level Up Your Fundraising Slide 8

9. Organizations who incorporate social media
into fundraising campaigns generate
10x more money
Giving is Social
Level Up Your Fundraising Slide 9

10. Why Donors Do
What They Do
Social Material Ideological
Photo Credits: www.flickr.com/photos/14816925@N00/19845761/
www.flickr.com/photos/barackobamadotcom/3008253269/in/set-72157608716313371/
Level Up Your Fundraising Slide 10

11. Methods of Influence Online
Photo Credit: flickr.com/photos/mikecogh/7961942978
Level Up Your Fundraising Slide 11

12. Frame the “Ask”
Photo Credit: flickr.com/photos/36041246@N00
Level Up Your Fundraising Slide 12

13. Create Trust with Donors
Level Up Your Fundraising Slide 13

14. Apply Social Pressure
Level Up Your Fundraising Slide 9

15. Give Back... First
Level Up Your Fundraising Slide 15

16. Aim for Slow Change
Photo Credit: flickr.com/photos/costinthampikutty
Level Up Your Fundraising Slide 16

17. Quit Watching the Phone
Level Up Your Fundraising Slide 16

18. Live
Transparently
Level Up Your Fundraising Slide 17

19. Recognize Your Value...
...and charge for it
Level Up Your Fundraising Slide 18

20. Stock Your Toolbox
Level Up Your Fundraising Slide 16

21. NonProfit Case Studies
Level Up Your Fundraising Slide 19

22. Questions?
Level Up Your Fundraising Slide 20

23. Thank You!
Level Up Your Fundraising Slide 20

24. Come Hang Out With Us!
www.schipul.com/people
Level Up Your Fundraising Slide 20

25. Evaluate This Session!
Each entry is a chance to win an NTEN engraved iPad!
INSERT
QR CODE
HERE
or Online using #NTC13LVLUP at www.nten.org/ntc/eval
Aaron Long
@longstation
Caitlin Kaluza
@qcait
Sarah M. Worthy
@sarahmworthy