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Aoife Flynn loves music, art, theatre, culture, fashion, food, the interweb. Consultant Arts marketeer & project manager www. a squared.ie twitter.com/stranded_aoife
Aoife Flynn www. a squared.ie ,[object Object],[object Object],[object Object],[object Object],What Good Marketing in the Visual Arts Looks Like
Key  Marketing Rules ,[object Object],[object Object],[object Object],[object Object],Aoife Flynn www. a squared.ie ,[object Object],[object Object],[object Object],[object Object],[object Object],Key Online Marketing Rules
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Aoife Flynn www. a squared.ie 1. Plan, Target, and Track
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Aoife Flynn www. a squared.ie 2. Online Marketing: Dialogue v ’ s Monologue
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],3. Personalised Content Aoife Flynn www. a squared.ie
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Aoife Flynn www. a squared.ie 4. “Be where your audience expects to find you”   Dr. Ross Parry,  Museums and New Media at the University of Leicester
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Practical Facebook tips  Aoife Flynn www. a squared.ie 1,8 million irish users (over 15) Approx. 50% of population  have accounts 45% male v’s 55% female  Over 50’s are fastest  growing demographic
Key Online  Marketing Rules Aoife Flynn www. a squared.ie ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Encouraging Visual Arts Engagement –  Some Quick Do ’ s and Don ’ ts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Aoife Flynn www. a squared.ie
Opportunities for Engagement via new media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Aoife Flynn www. a squared.ie
Full text and slides www. a squared.ie/news.html Thank you!

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Aoife Flynn presentation

  • 1. Aoife Flynn loves music, art, theatre, culture, fashion, food, the interweb. Consultant Arts marketeer & project manager www. a squared.ie twitter.com/stranded_aoife
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  • 12. Full text and slides www. a squared.ie/news.html Thank you!