The presentation entitled, "B2B Marketing: Increasing Revenue with Outsourced Lead Management" is presented by Larry Fleischman, Director of Marketing for Televerde, a leading B2B provider in sales pipeline
development solutions. For more information on B2B marketing, visit the Televerde website at http://www.televerde.com.
3. B2B Marketing Lost Revenues from Weak Lead Management Practices B2B marketing requires a regular flow of qualified leads to be successful. And, to increase revenues, these qualified leads must be expertly managed. Poor lead management practices put millions of dollars in potential sales revenues at risk. But lost revenues aren’t the only fallout from a sub-par lead management program. B2B marketing efforts can suffer because of the following: