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Cisco mts
1.
Peek into the
Future © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Public Cisco 1
2.
More Mobile Connections
Faster Mobile Speeds More Mobile Users More Mobile Video Source: Cisco Visual Networking Index (VNI) Global Mobile Data Traffic Forecast, 2011–2016 © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Public 2
3.
By 2016, nearly
three- fourth’s (71%) of the world’s mobile data traffic will be video. Mobile video traffic will double every year between 2011 and 2016. Source: Cisco Visual Networking Index (VNI) Global Mobile Data Traffic Forecast, 2011–2016 © 2012 Cisco and/or its affiliates. All rights reserved. 2011 Cisco Public Cisco 3
4.
By 2016, 60
percent of mobile users (3 billion people) will belong to the Gigabyte Club, generating more than one gigabyte of mobile data traffic per month. In 2011, 0.5 percent of mobile users belonged to the Gigabyte Club. Source: Cisco Visual Networking Index (VNI) Global Mobile Data Traffic Forecast, 2011–2016 © 2012 Cisco and/or its affiliates. All rights reserved. 2011 Cisco Public Cisco 4
5.
(kbps)
2011 2012 2013 2014 2015 2016 CAGR 2011-2016 Global Global Speed – 315 504 792 1,236 1,908 2,873 56% Avg. Mobile Connection Global Speed – 1,344 1,829 2,425 3,166 4,102 5,244 31% Avg. Smartphone Connection By Region Middle East & Africa 89 206 434 850 1,555 2,618 97% Central & Eastern Europe 205 396 739 1,316 2,228 3,476 76% Latin America 125 227 396 673 1,082 1,627 67% Western Europe 667 1,196 1,967 2,960 4,163 5,549 53% Asia-Pacific 337 497 732 1,101 1,697 2,608 51% North America 1,138 1,712 2,485 3,531 4,923 6,785 43% Source: Cisco Global Internet Speed Test (GIST) results and other independent speed test findings © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Public 5
6.
16
Offload Traffic from Mobile Devices 14 Cellular Traffic from Mobile Devices 12 22% Exabytes per Month 10 8 6 78% 4 2 0 2011 2012 2013 2014 2015 2016 Source: Cisco Visual Networking Index (VNI) Global Mobile Data Traffic Forecast, 2011–2016 © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Public 6
7.
Location of Mobile
Usage percentage of total time spend in activity In-transit 16% 20% Other Indoor 21% Location 20% 14% WiFi Addressable Office 17% 80% Internet 84% Video Home 49% 42% Mobile Internet Mobile Video Source: Cisco IBSG Connected Life Market Watch, 2011 Base: Respondents engaged in activity © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Public 7
8.
3G-like experience
Extend the mobile service in a New revenues transparent Generate new manner revenue streams via High-speed access innovative wireless services Provide higher speeds for smartphone users cost-effectively Reduce churn Brand enhancement Increase customer Associate service loyalty & stickiness provider brand with offering a innovation & complementary service consumer experience © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Public 8
9.
© 2011 Cisco
and/or its affiliates. All rights reserved. Cisco Public 9
10.
Integrated Small Cell
Next Gen Hotspot (HS 2.0) Community Solution WiFi • 3G+LTE+WiFi Radio • Seamless roaming and • Infrastructure owned by 1 secure authentication Operator with a shared • Integrated packet core for between operators SSID macro radio, Wi-Fi and Femto • Solution available to • Residential and HD software upgrade majority • Common subscriber • Crowdsourced WiFi: of 12M Cisco Access mgmt/policy/authentication Share a little WiFi at home points for seamless service and enjoy access to integration • Validated as 1st HotSpot millions of hotspot 2.0 solution by WBA everywhere Cisco has 65% Market Share in Global WiFi Deployments © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Public 10
11.
Four Pillars
Key SP Wi-Fi Requirements Mobility, Carrier-Grade, Scalability, Security Intelligent Unified Seamless Converged Radio Architecture Experience Core Cisco Solution Pillars © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Public 11
12.
• Over 200
Service Provider customers worldwide • Business models: Hotspot, venue, off-load, customer retention and service extension • 65%+ market share in Wi-Fi • Nearly 12 million APs deployed • Nearly 700 engineering resources focused on Wi-Fi © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Public 12
13.
• In-flight Wi-Fi
• Over 80,000 • Over 25,000 • Over 100,000 access service Cisco APs Cisco APs Cisco APs • Same service • Retail Hotspots • Indoor + • Wholesale off- is customized Starbucks Outdoor + load for each airline McDonalds Venue mix • Over 25,000 • Complete • 3G Off-load • Complete Cisco Aps Cisco solution Cisco Solution • Stadiums • Over 10,000 locations © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Public 13
14.
Roam, Authenticate, Monetize
1 2 3 4 802.1x , EAP-SIM Auto SIM credentials Encrypted Wi-Fi Link Mobile “concierge” service 802.11i Mobile Service Advertisement Protocol 802.11u (MSAP) RELIABLE SEAMLESS SECURE PROFITABLE Carrier-class Simplifies network Extends existing Enables location- solution discovery and SIM-based based and value- selection for authentication added services seamless cellular techniques over data offload encrypted Wi-Fi © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Public 14
15.
UNTRUSTED WI-FI NETWORK
TRUSTED WI-FI Web-Based Auth/No Encryption NETWORK Mostly Hotspot Side Business 802.1x/802.11i 3G Offload Auto Auto Portal 802.1x Portal Portal Page 902.11i Page Page Username Username Username EAP-FAST Password Password Password EAP-SIM EAP-SIM EAP-TLS Apple Web WISPr Apple WISPr 802.11 Airport Auth 1.0 iPhone 2.0 HS2.0 1997 1999 2003 2007 2010 2011 © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Public 15
16.
Hotspot today
Hotspot 2.0 Automatic network selection MCC MNC 802.11u Transparent authentication EAP-SIM/AKA EAP-SIM/AKA Secured air interface A5 802.1x Security: rogue prevention A3/A8 802.1x Transparent roaming 802.11u Full mobility & portability Hotspot 2.0 and Service Provider WiFi: Same transparent experience as the mobile network ... © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Public 16
17.
1
2 3 User steps into Network automatically User is now Movistar Wi-Fi detects & authenticates connected to the service area device (no user intervention) Internet over Wi-Fi * Starting from the 2nd access and initial device registration; User oriented to leave Wi-Fi on; © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Public 17
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