The ABCs of Branding

The ABC’s of Branding Tom McMillian Techtao, LLC

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Good Branding is a Shortcut for… ,[object Object]

What is a brand? ,[object Object],[object Object]

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The way you keep the promise is Performance The way you express the promise is Personality Your Brand

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Brand Essence (2006) ,[object Object]

Winning USP’s ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Winning USP’s (continued) ,[object Object],[object Object],[object Object]

“ Truth perceived is the only truth there is.” Tom Ireland

Advocacy Engine [integrated marketing] Educate Listen Provide value website.com (Database entry point) Awareness Thinker Preparation Trial Loyalty Advocacy Moderated Discussion Boards Thinker Preparing Trial Ongoing Relapse Social Media websites (e.g. Facebook fan page) Interactive Tools Advocacy Packaging Advertising Public Relations Social Media Professional Trade Packaging SEO - SEM

Marketing Guru ,[object Object]

Lessons from the ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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How good a brand are you? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Tom McMillian ,[object Object],[object Object],[object Object],[object Object],[object Object]

The ABCs of Branding

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