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Sm2 Social Media Marketing

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Techrigy

The basic tenets of social media marketing by Aaron Newman, CEO of Techrigy Inc., developers of SM2.

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Aaron C. Newman Founder, Techigy http://sm2.techrigy.com January 2009 PRSA – Rochester Social Media Marketing 101
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],What is Social Media? Social media are primarily Internet- and mobile-based tools for sharing and discussing information among human beings. -Wikipedia
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],What is Social Media Marketing? Social media marketing is about building ways that fans of a brand or company can promote it themselves in multiple online social media venues. -Wikipedia
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],What is NOT Social Media Marketing?
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Why do I care? Who owns your brand? Your brand is the conversations occurring through word-of-mouth
Old World: Advertising was shouting as loud as possible to reach a mass market. What happened: People learned how to tune your message out New World: Renaissance in WOM Tapping into the conversations Evolution in Marketing
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Should I Engage?
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Getting Started
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Getting the Most Value
[object Object],[object Object],[object Object],[object Object],Stage 1: Listening
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Stage 2: Engaging
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Stage 2: Engaging
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Resources
[object Object],[object Object],[object Object],[object Object],[object Object],Resources
Questions? ,[object Object],[object Object],[object Object],[object Object]

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Sm2 Social Media Marketing

  • 1. Aaron C. Newman Founder, Techigy http://sm2.techrigy.com January 2009 PRSA – Rochester Social Media Marketing 101
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  • 6. Old World: Advertising was shouting as loud as possible to reach a mass market. What happened: People learned how to tune your message out New World: Renaissance in WOM Tapping into the conversations Evolution in Marketing
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