Presentation by Newelo at the MoneyTalks® Forum in Lappeenranta on the 14.06.2012.

1. We Make Your
Enterprise Mobile

2. Enterprise Mobility as a Service
Customers need flexible solutions
for integrating enterprise mobility
and improve information flow
Newelo solution provides easy
integration
●
Use of existing mobile devices
●
Access to all corporate data
”The innovation value of the solution is
impressive.”
WSA Mobile Jury

3. Newelo Offers Flexibility
Utilise existing corporate infrastructure
and information systems Newelo Mobility
Solution
● Central control point for mobility
● Implement and adjust workflows easily
● Mobilize all required data for end-users
Clear and simple user interfaces
● Localise for different regions and countries
● Available everywhere with online/offline
usage
● Use text, audio, video, pictures, photos
and documents
● Automatic software updates

4. Newelo Connectivity
Power up your business
with easy to integrate
Mobility Extension Enterprise Mobility
Mobilize
Your Enterprise Solutions
- Any data, any where
- Cloud service
- On all mobile platforms
Standard Open - SaaS model
API
Works like charm with IBM, SAP, MS Dynamics, IFS, etcetc enterprise solutions

5. Business Model
Turn-key service offering for customers
Customer segments:
●
Integrate to existing customer systems and
communities Field force management
●
Scalability with cloud computing platform Telecom operators
Utility companies
●
Open API support and next business day care
Media & News
Pricing model
Workforce providers
●
Dynamic per user & usage lisence tailored to Tour operators
customer size and need
Travel service SME’s
●
Small projects for system integration,
and more ...
customisation and localisation

6. Business Opportunity
GIA: ”Global market for enterprise mobility is projected to exceed
US$173.9 billion by the year 2017.”
Field Force Management annual market is 10-20 Billion Euros
●
Accenture: ”Many of our Field Force Transformation programs have allowed organizations to achieve
savings of 45 to 80 minutes of extra work per person per day. For a typical service organization with 1,000
field workers, this could result in up to $20 million in annual savings.”
●
Technology Corrider, Greg Kneuer: ”Electric, gas, and water utility distribution companies can find as
much as 90 minutes of additional time each day per field-force employee, and increase their productivity
by 15 to 25 percent, by taking advantage of real-time location tracking technology. Such savings for a
utility with 250 to 500 field workers would yield an additional $5 million to $10 million to the bottom line.”
Significant opportunity size in the travel and media segments
●
A quarter of the travel industry view technological advances as the single biggest opportunity over the
next five years with mobile communication cited by almost one in ten (9%) (World Travel Market)
●
Mobile Media Market 2010 17,970.7 mUS$ and 2015 - 138,703.4 mUS$ - (IDC)

7. Market Positioning
Vertical business specific services
Easy integration
Mobile Thin & web
Flexible clients
applications On/offline support based
Simple tailoring mobile clients
Flexible modules
Open API’s
Generic platforms for tailoring

8. Core Team
• Timo Koskinen, CEO
14 years in Nokia Research Center as a project manager
Successful tech transfers and external global collaborations
• Kimmo Järvensivu, VP Sales
15+ years international experience from ICL, Nokia and Nokia Siemens
Networks
• Sami Vaskuu, CTO
13 years in Nokia as a software architect
Several patents, two time Nokia quality award winner.
• Eero Räsänen, Chief SW Architect
13 years in Nokia as a software architect
• Juha Kaario, CFO, Chairman of the Board
15+ years in Nokia, most recently Senior Business Development Manager
Currently serial entrepreneur
• Total team size currently 7 persons

9. We Make Your Enterprise Mobile