1. TechnologyBIZ 2011
Last update: 12° of July
Tuesday the 8° and Wednesday the 9° of November, Bagnoli Hub, Naples.
341, via Diocleziano, Naples

2. Innovation and Development
TechnologyBIZ 2011
TechnologyBIZ is a multi-channel event that aims to respond to the
overwhelming demand for complex ICT solutions for Southern
Italian and Mediterranean companies; during the event, ICT vendors
can introduce themselves to visitors and can create positive PR.
Besides, TBIZ aims to make people aware about the improvement
that complex ICT could bring to Southern Italian and Euro
Mediterranean Area.

3. TBIZ: Third Edition
TechnologyBIZ 2011
TBIZ history:
Edition:
First Edition
- On 28th and 29th of October, 2009, at Città della Scienza, Naples.
- More than 2000 visitors attended the event.
- 70 different kinds of meetings, such as: seminars, workshops, speeches, training and
conferences.
- Social event 2009: there were about 350 guests.
- More than 10000 web pages found about Technology Biz.
Edition:
Second Edition
- On 27th and 28th of October 2010, at Città della Scienza, Naples.
- More than 3000 attendees.
- 40 different kinds of meetings, such as: seminars, workshops, speeches, training and
conferences.
- Social event 2010: musical theatre piece “Mozart and Pulcinella” was performed and about
500 guests
enjoyed the play.
- More than 27000 web pages found about Technology Biz.
Edition:
Third Edition
- On 8th and 9th of November 2011, at Bagnoli HUB, Naples.
- Follow us on LinkedIn, Facebook, Twitter and on our website www.technologybiz.it

4. TechnologyBIZ Award
TechnologyBIZ 2011
“TechnologyBIZ per l’Innovazione” aims to the diffusion of
innovations in technology. Competitors must realize brand new
technological products and they must attest the improvement of
their competitiveness.
Ten finalists will be chosen, and their products will be displayed
to the audience; subsequently, they will be judged by the
Scientific and Technological Committee during the event.
Rules of competition on TBIZ website www.technologybiz.it
Regional Councillor of Research and Innovation in Campania,
Guido Trombetti awarded ANUBIS, a monitoring and safety
management system that virtually reproduces processes of
human visual observation. This system was realized by CEDI
Informatica from Maddaloni (Italy).

5. TBIZ: 5 good reasons to be there
TechnologyBIZ 2011
1. A multi-vertical event
multi-
TechnologyBIZ combines several distinct but closely linked vertical exhibitions under one roof,
where attendees can set up a full diary of one-to-one meetings, workshops, seminars and talks,
all at the high-power level you would expect to find at a vertical event. An intensive and cost-
effective two-day programme for exhibitors and visitors alike.
2. A huge market for complex ICT offerings
.
For a technology vendor, Southern Italy is the market of the immediate future and the
Mediterranean Area. The vast majority of firms in this part of Italy are unaware of the potential
of information and communication technology. By focusing exclusively on showcasing complex
ICT solutions, platforms and applications, TechnologyBIZ will for the first time respond effectively
to the complex technology requirements of these enterprises.
3. High-level networking environment
High-
Building good relationships with the right people is the key to a successful business.
Attendees can not miss our social Event, the right place to create a good network of
relationships.
4. Convergence of interests and key speakers
Southern Italian market has been waiting for an event like TechnologyBIZ: this is the reason
why TBIZ has always been a success. Institutions, Associations, small and medium-sized
business of Southern Italy focused on innovation, considering TBIZ a big and important event.
5. Costumer-made contents
Costumer-
TBIZ topics and contents are carefully selected in order that they can be useful and interesting
for Southern Italian companies.

6. TBIZ previous speakers
TechnologyBIZ 2011
Achille Coppola, ODCEC Naples Gerardo Costabile, Italian post office
Adriana Mauro, Min. Economical Development Gianluca Giovanetti, Amadori Group Pamela Pace, Obiectivo
Aldo Patriciello, European Union Gianluca Moretto, Enasarco Paolo Masi, University Federico II
Alessandro Musumeci, Ferrovie dello Stato Gianni Schisa, Pastificio Garofalo Paolo Pandozy, Engineering Ing. Informatica
Alfredo Gatti, Assintel Gianpaolo Varchetta, ODCEC Napoli Patrizia Ranzo, Seconda Università di Napoli
Amedeo Manzo, BCC Napoli Gigi Tagliapietra, CLUSIT Peter Lambrecht, Emerson Network Power
Andrea Aymerich, Google Italy Giorgio Fiore, Confindustria Campania Pino Aprile, journalist and writer
Antonio Calabrese, Rippols Giovanni Daconto, Ariston Thermo Group Raffaele De Luca, N.A.T.O. N.C.S.A.
Antonino Mazzeo, University Federico II Giovanni De Caro, Fondo Atlante Ventures Riccardo Resciniti, University of Sannio
Antonio Pescapè, Univerity Federico II Giovanni Felice di Prisco, ODCEC Naples Roberto Galoppini, FIDA Inform
Arturo Capasso, Fondo Vertis Girolamo Botter, Informatici Senza Frontiere Roberto Nati, Ordine of Lawyers at Cagliari
Augusto Abbarchi, SAP Italia Giuseppe Caprio, Min. of Justice Rosario Caputo, GAFI Sud Scpa
Bernardo Nicoletti, GE Oil&Gas Giuseppe Pizza, Min. University and Research Rosario Romeo, N.A.T.O. N.C.S.A.
Carlo Abbà, Italian Business Angels Network Guido Trombetti, Regione Campania Sara Cavaliere, University Federico II
Carlo Marchini, Google Italy Iacopo De Angelis, Ag. Promozione Ricerca Sergio Fiora, Oracle Italia
Chen Genossar, MRV Communications Kurt Herrmann, N.A.T.O. N.C.S.A. Sergio Rossi, Oracle Italia
Ciro Verdoliva, A.O.R.N. Antonio Cardarelli Luca Bolognini, Istituto Italiano per la Privacy Sergio Vetrella, Regione Campania
Claudio Pieri, Lotto Sport Luigi Gallo, Invitalia Simona Cavallini, Fondazione Formit
Concita Cacace, Città della Scienza SpA Luigi Iavarone, Confindustria Campania Stefano De Falco, Science and Technologies
Corrado Aaron Visaggio, University del Sannio Manuel Maina, Microsoft Stefano Sappino, Poste Italiane
Cristina Farioli, IBM Italia Marco Agostini, Fondo Vertis Steve Luczkiw, Panduit
Dario De Pascale, Invitalia Marco De Candia, Assoservice Confindustria Vincenzo Galli, Carabinieri
Dario Nicolella, N.A.T.O. N.C.S.A. Maria Rosaria Scherillo, Distretto IT Puglia Vincenzo Zezza, Istituto Promozione
Mario Migliuolo, Asl Napoli3Sud Industriale
Davide Bonassi, Ass. It. Business politics
Edoardo Bovio, N.A.T.O. Undersea Research Mario Raffa, Comune di Napoli
Edoardo Imperiale, Città della Scienza SpA Marta Chinnici, ENEA
Emilio Alfano, Confapi Campania Massimo Melica, Innovatori
Emilio Mastantuoni, IBM Italia Massimo Pepe, Seda Group
Ettore Spigno, Telecom Italia Maurizio Gemignani, N.A.T.O. Marcomm
Fabio Bara Cappuccio, Oracle Maurizio Russo, Firema Trasporti
Fabio Fregi, Microsoft Nello Buono, Sinfor
Fabio Pacelli, BAA Italia Nello Palumbo, Provincia di Napoli
Felice Iossa, Confcredito International Nicola Mazzocca, Regione Campania
Francesco Castagna, Order of Engineers of Nicola Metta, Confapi Bari
Naples Nicola Rivezzi, Intelligenze SRL
Francesco Mallardo, Provincia di Napoli Pamela Pace, Obiectivo
Francesco P. Micozzi, Giuristi Telematici
Gabriele Cicognani, Guardia di Finanza

7. TBIZ 2011Services
Our portal
E-mail and mail Feed RSS
Social media
NEW
NEW
Social bookmark
Mobile Apps
NEW
Social network
Media partner TBIZ Blogger Handbooks Social Event

8. The new venue: Bagnoli HUB
TBIZ 2011 Services
Auditorium for conferences, congresses and concerts - 300 seats
Exhibition Room and Agorà: size: 1000 square meters
Adjacent Rooms: Academy, Gymnasium, Symposium
341, via Diocleziano, Naples
Us:
How to Reach Us
By car: bypass 10 – Leave the bypass in Fuorigrotta
By Bus: Bus C1 - Bus stop: Esedra
By Cumana: towards Torregaveta - Stop in Agnano
By underground: Gianturco - Pozzuoli, line 2 - Stop in Cavalleggeri.

9. Il Social Event 2011
TBIZ 2011 Services
Our social event will take place on the 8th of November, in the
evening, at the auditorium of Bagnoli HUB.
The main topic of the evening is the 150th anniversary of the
Unification of Italy, analyzed by a Southern Italian point of view.
You can book seats at: socialevent@technologybiz.it

10. TBIZ Handbooks1
TBIZ 2011 Services
NEW
Project:
Project a series of handbooks about ICT technologies.
Readers:
Readers PMI businessman, non-ICT professionals, Local Public Administration
representatives.
Stile:
Stile easy and popular, but it keeps on being scientifically correct.
Graphics:
Graphics slight and charming, but still professional.
Format:
Format e-book SEO, like compatible win/mac, minimum 16 pages.
Distribution:
Distribution on technology.it and social networks. Work in progress for the
creation of a printed series of Handbooks.
Contents:
Contents
Preface (edited by the main representative of technological innovation)
Macro Scenario (edited by an Academic author)
Technological Panorama (edited by experts of ICT)
Strategic impact (edited by experts in economics and marketing)
Case history (TBIZ team elaborates the material given by sponsors /exhibitors)
Executive Summary with info graphics (edited by TBIZ team)

11. TBIZ Handbooks2
TBIZ 2011 Services
Example of Handbook
NEW
1. Preface edited by Prof. Zxyyx
Preface,
2. Macro Scenario, edited by Prof. XZYX
Scenario
“Technologies and tendencies afoot”
Looking toward foreign countries
Looking toward the future
3. Technological Panorama edited by Zxyyx
Panorama,
Technology components and functionality
Technological Implementation process
Technologies available on current market
Commercial Supply Scenario
4. Strategic impact edited by Zxyyx
impact,
Analyzing current processes within the company
Understanding changes and managing human
impact. Critical factors to consider before
adopting a strategy. Expecting advantages
brought by
technology.
5. Case History edited by
History,
“Trasporti” team. Case History Zxy
Healthcare. Case History of the Clinic Xyz
Commerce: Case history of Zxx
6. Executive Summary and Infographics edited by
Infographics,
TBIZ team.

12. i-TBIZ app for Smartphone
TBIZ 2011 Services
NEW
Application for Apple and Android.
Editorial contents constantly updated, social network
interaction with LN, TW, FB, application “push” with
notifies throughout the event.
Stands Identification through download of contents.
Speech identification through the download of the acts.
Pre booking to the event, free home delivery of the badge.
v-TBIZ experiments, Augmented reality is coming up!
Visualization and interaction with 3D objects.

13. TBIZ Blogger
Services 2011
NEW
Bloggers writing on TBIZ and livening up the
context are: Blogger United
Antonio Savarese
Neapolitan, blogger, journalist, and director of the
technological and scientific committee of TBIZ.
Michele Dell'Edera
From Foggia, journalist, blogger and expert in
communication and new media marketing.
Miriam Torrente Sanso
From Lecce, blogger e social media manager at
Guryou.
Tony Siino
From Palermo, blogger and creator of Blog Italia,
the blog Italian directory.
Fabio Cecaro
Neapolitan, blogger, expertin Cloud Computing
and board member of EuroCloud Italia

14. TBIZ Tracking
TBIZ 2011 Services
improved
Innovation of tracking system introduced in 2010
Personal Plastic badge - credit card shaped
Unambiguous Barcode
Identification at stands (reader given by TBIZ), Identification
before attending congresses.
Data always available on line - restricted area.
500 personalized VITO Very Important Top Officer badges -
free home delivery before the event

15. Main Topic of this year More than
3.300
registered
TBIZ is a big hub of people and contents. Topics are freely chosen by the
community and companies, by the technical and scientific committee and key
note speakers, adopting a bottom - up approach: this means that there is not
an a priori plan.
The event has one strong and shared value:
“Innovation belongs to people, not to machines”

16. Two fundamental topics
Let’s talk about
The “Great South”
Southern Italy is going to dismiss the old - fashionable way of managing a business,
and it is going to build up a “new business” based on innovation. This is the main
topic of our event: in fact, we are going to talk about PMI, about market and
financial network, and about the Euro-Mediterranean area.
Culture of Innovation
Even if Southern Italy invests a large amount of money for the research and
development; it is far from the 3% dealt in Lisbon. For this reason, we are going to
talk about new products, services, processes and techniques that are able to
improve companies competitiveness.

17. Community 2011
Let’s talk about
• Do you want to know if and how much Business Intelligence can improve your business? Yes, it can: 37%
• How probable is a future investment in Business Intelligence within next year? High: 25%
• Are you interested in receiving information about Smarter Town? Highly interested: 36%
• Do you think the use of Internet in Public Local Administration would improve its services? Yes: 48%
• Do you want us to deal with ERP topic? Yes: 40%
• Does it exist the possibility that your company will invest in ERP technology within 12 months? High: 18%
• Would you like to know Cloud Computing services that can improve your business? Yes: 37%
• Does it exist the possibility that you will invest in Cloud Computing within 12 months? High: 30%
• Do you think the use of Social Network would improve your business? Yes: 24%
• How important would be for your company to do business on Social Network? High: 31%
SMB 45% Executive 37%
ICT Operators 22% Employee 28%
Big Company 15% Business man 18%
PAL 13% Professionals 12%
University 3% Student /research Fellow/ Professor 3%

18. Hot topics 2011
Let’s talk about…
Green IT. Data Center & Intelligent Building
Reduction of CO2 release and lower energetic wastage is possible through the use of these
technologies.
BI Business Intelligence & ERP Enterprise Resource Planning
Which competences are necessary? And how much do they cost? How to go over the larger
criticality: resistance or change?
Southern Innovation
Taking stock of the situation, verifying available tools, taking note of efficient procedures.
Creating relationships between companies and people that are really interested in come along
this path.
Be Social! PMI e PAL opening to Social Network
Companies can use social network to introduce themselves in a new and informal way, through
Facebook, YouTube, Twitter, Linkedin, Viadeo, H2biz. Buying associations and Social Network
dimension are gaining more and more importance in e-commerce.

19. Hot topics 2011
Let’s talk about
Company on the Cloud
Everybody talks about Cloud computing, but what does it really mean? Could it improve your
business?
Be Mobile, your business on tablet.
Mobile and Wireless Business is constantly growing up, but Does it exist a true advantage?
Which problems does it imply?
Smarter Town and digital citizens: Local Public Administration discovering Internet
By using new products and solutions, it is possible to make public administration more efficient
and, at the same time, to improve citizens participation to public life.
Benefits are: financial equilibrium of local administration & a modernization of the society.
Your reputation on line vs. authority for the privacy: can Internet become a judge?
Currently, it can be found everything about people’s life (even indecent details!) on Internet. But
actually, everybody should have the chance to borrow their past and make their reputation safe.
A proposal to solve the problem could be to enlarge the right to preserve your own privacy on
Internet. But in this way, it exists the possibility to restrict Internet freedom. And so which is
the best solution? Let’s talk about it!

20. TechnologyBIZ roundtables
Let’s talk about…
As in previous editions, TBIZ is going to host professionals of
different fields. In fact, it has been scheduled a big number of
roundtables and talk shows with:
Defence, Homeland Security, Public and Private Healthcare, Local
Transports, Accountant & Engineers specialized in technologies,
Lawyers & Magistrates, CIO and experts on new ICT products,
Bloggers and new media gurus, Historians and futurologists,
… and much more! Keep in touch with RSS.
http://www.technologybiz.it/it/news/aggregator/RSS

21. Contact us!
Home page http://www.technologybiz.it
Info info@technologybiz.it
Secretary segreteria@technologybiz.it
Management management@technologybiz.it
Communication comunicazione@technologybiz.it
Social Event socialevent@technologybiz.it
Invitations inviti@technologybiz.it
Mediterranean mena@technologybiz.it
Phone: Naples +39 081.19577301
Rome +39 06.98358556
Milan +39 02.45074970
Paris +33 1.74180184
London +44 20.33000649
Linkedin: linkedin.com/e/vgh/1965730/
Twitter: @TechnologyBIZ
Bagnoli HUB http://www.bagnolihub.it/