1. CLOUD
MEETS BIG
DATA
An EMC Overview
Ferdinando Caputo
Sales and Partner Development Manager
ferdinando.caputo@emc.com
Napoli, 9 Novembre 2011
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2. I.T. BUDGET
DILEMMA
Source: Forrester Research, Inc., IT Budget Allocations: Planning
For 2011, December 3, 2010
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3. IN 2011 THE DIGITAL UNIVERSE WILL SURPASS
1.8 ZETTABYTES
1,800,000,000,000,000,000,000
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4. BY 2020 IT DEPARTMENTS WORLDWIDE WILL
EXPERIENCE
10X NUMBER OF SERVERS
50X AMOUNT OF
INFORMATION
75X NUMBER OF FILES
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5. In This Decade…
22M
15M WORLDWIDE IT
STAFFING
WILL
INCREASE
LESS THAN
50%
2010 2020
WW IT Staffing Rate of Increase Source : 2011 IDC Digital Universe Study
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6. In 2010…
88% OF FORTUNE 500 HAD
BOTNET ACTIVITY
ASSOCIATED WITH THEIR DOMAINS
Source : Panda Labs Research
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7. Enter The Cloud.
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8. Virtualization and Cloud Are Top
Priorities
Biggest trends driving spending decisions in 2011
Server
virtualization
Security
Cloud computing
Storage
virtualization
Windows 7
upgrade cycle
Desktop
virtualization
Mobile messaging October 2009
applications April 2010
October 2010
Labor optimization
0 10 20 30 40 50 60
NUMBER OF TOTAL RESPONDENTS
Sources: Barclays Capital, CIO Survey, October 2010
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9. Private Cloud Is a Top Priority for IT
10%
10% “A full two-thirds say
No
24% No
they have pursued or
Maybe
Maybe 66% are pursuing a private
Yes cloud computing
strategy by 2014.”
GARTNER
Source: “Private Cloud Computing Ramps Up in 2011”, March 2001, Gartner
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10. Agility Is the #1 Private Cloud Driver
15%
15% “The majority see agility
55%
Other
24%
Other
and speed as the
Cost
Cost primary benefits of
Agility private cloud
9%
Business
Business computing.”
Alignment
Alignment
GARTNER
Source: “The Drivers And Challenges Of Private Cloud Computing”, March 2011, Gartner
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11. Waves of Change
Cloud
Networked / Computing
PC / Distributed
Microprocessor Computing
Minicomputer
Mainframe
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12. EMC’s
Mission…
To Lead Customers On
Their Journey To Cloud
Computing and
Transforming IT…
By Enabling Them To Store,
Manage, Protect, and
Analyze Their Information
Assets In
A More Agile, Trusted, And
Cost-efficient Way.
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13. Private Cloud Is the Best of Both Worlds
Enterprise IT Private Cloud Public Cloud
Trusted Simple
Controlled Low Cost
Reliable Flexible
Secure Dynamic
Infrastructure
“35% have implemented a private cloud, 30% more will in
2011” GARTNER DATA CENTER CONFERENCE 2010
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14. Three Phase Journey to the Private
Cloud
IT PRODUCTION BUSINESS PRODUCTION IT AS A SERVICE
Lower costs Improve quality of service Improve agility
Percent
virtualized
Platinum Gold
Phase 1 Phase 2 Phase 3
IT-owned applications Mission-critical applications Run IT as a business
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15. Infrastructure Requirements by Phase
IT PRODUCTION BUSINESS PRODUCTION IT AS A SERVICE
Lower costs Improve quality of service Improve agility
Percent
virtualized
Simplicity Scalability
Standardization
Efficiency Continuity
Automation
Protection Security Platinum Gold
Phase 1 Phase 2 Phase 3
IT-owned applications Mission-critical applications Run IT as a business
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16. Private Cloud Is the First Step
Enterprise IT Private Cloud
1 2 3
Infrastructure
Transformation
“35% have implemented a private
cloud 30% more will in 2011”
GARTNER DATA CENTER CONFERENCE 2010
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17. Service Providers Create New Options
Enterprise IT Private Cloud Public Cloud
Infrastructure
Transformation
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18. Capital Markets Community Platform
Scalability, availability, security, and compliance
High Market
Technology Buy-Side Sell-Side
Traders Operators
Platform as a Service (PaaS)
SUPERFEED TICK TICK HISTORY-ON-
MANAGED TRANSACTIONS HISTORY ON DEMAND
DEMAND
Infrastructure as a Service (IaaS)
TICK HISTORY-ON-
COMPUTE-ON-DEMAND CLUSTER-ON-DEMAND STORAGE-ON-DEMAND
DEMAND
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19. Security: From Physical To Logical
Physical Data Center
Virtual Data Center
Application Anti-Virus
Application Policy
Logical Application
Anti-Virus Anti-Virus Firewall
VM VM VM DLP
Application Application
Anti-Virus
Virtualization Platform
Anti-Virus
DLP
Apply Policy To Zones.
Edge. App. Endpoint.
Firewall
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20. The New Security Stack
Governance,
Risk &
Archer eGRC
Virtual Data Center Compliance
Anti-Virus
Logical Application
Firewall
Cloud
VM VM VM Trust Authority
DLP
DLP
Security
Policy Management
Anti-Spam
Intelligence
EnVision
VPN
Virtualization Platform
SecurID Visibility
NetWitness
Access
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21. Private Cloud Is the First Step
Enterprise IT Private Cloud
1 2 3
Infrastructure
Transformation
“35% have implemented a private
cloud 30% more will in 2011”
GARTNER DATA CENTER CONFERENCE 2010
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22. Hybrid Cloud = Private Cloud + Public
Cloud
Infrastructure
Transformation
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23. A New Layering of IT
Enterprise IT
End User Provisioning
Transformation
Application
Transformation
Infrastructure
Transformation
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24. The Cloud Workload Filter
Economic Evaluation Trust Assessment Functional Assessment
All Public Cloud
Workloads Workloads
Workloads
Can Be Moved To
Public Cloud
Private Cloud
Workloads Because They
Meet Trust Workloads For
Cheaper On
Requirements Functionality
Private / Public Reasons
Cloud
Private Cloud
Workloads For
Trust Reasons
Legacy Workloads
For Cost Reasons
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25. CLOUD
TRANSFORMS IT
BIG DATA
TRANSFORMS
BUSINESS
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26. Big Data Is Different
New data sources Lots of files, big files Big data apps
Inside and outside the firewall 500 quadrillion files in 20111 Structured & semi-structured
Realtime information Big data apps with 5 TB files Unstructured
1) Source : 2011 IDC Digital Universe Study, EMC Customers
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27. The Big Data “Stack”
4 Collaborative Act
Documentum xCP
?
3 Real Time Analyze
Greenplum, Hadoop
2 Structured &
Unstructured
1 Petabyte
Scale
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28. Requirements for the New IT Portfolio
Virtual Desktop Infrastructure: End-User Choice with IT
Control
Enterprise Applications Big Data Applications
Big Data
Analytics
Structured &
Unstructured
Massive Scalability
Hybrid Technologies
Transactional Storage Security and Compliance
Policy-Driven Management
Big Data Storage
VMware Integration, Simplicity, Efficiency, Linear Scalability, Operational Simplicity,
Scalability, Availability Integrated Data Mobility Geographic Distribution, File, and Object
Backup and Archiving
Speed, Deduplication, VMware Integration
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29. Our Comprehensive Portfolio
Virtual Desktop Infrastructure: View
End-User Choice with IT
Control
Enterprise Applications Big Data Applications
Greenplum
Big Data
Analytics
Structured &
Unstructured
Massive Scalability
Hybrid Technologies
Transactional Storage Ionix
Security and Compliance Big Data Storage
VNX
VMware Integration, Simplicity, VMAX
Efficiency, Integrated Data Mobility
Isilon Atmos
Policy-Driven Management Linear Scalability, Operational Simplicity,
Scalability, Availability VPLEX Geographic Distribution, File And Object
Data Domain, AndVMwareNetWorker
Backup Avamar,
Speed, Deduplication,
Archiving
Integration
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30. Our Journey to the Cloud/Big Data
2011
EMC cumulative 8 year technology investment
R&D $10.5B
M&A $14B
2009
2007
2005
2003
AND BEFORE
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31. Why EMC for Your Journey?
• The right vision and strategy
• Market-leading technology, products, services,
and support
• World-class partner ecosystem
• Record financial strength
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32. THANK
YOU
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