This document discusses the sharing economy and its impact on tourism. It provides statistics on social media usage and the top destinations for overseas visitors. The focus is on how the sharing platform Airbnb has disrupted the hotel industry in various cities. Charts and maps show Airbnb listings concentrated in tourist and residential areas, compared to hotel zones. Issues around regulating Airbnb to benefit hosts, guests and communities are also mentioned.

1. So Exciting Me
Share Economy &
Tourism
Conférence TechnoArk - Sierre
USI
Caroline Sturm
31 janvier 2014
Go!

2. Magic Formula
SO
Share Online
EXCITING Experiment Community
Individual Travel Images
New Generation
ME
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Money Entrepreneur

3. 3 Social Platforms – 1 Network
FACEBOOK
TWITTER
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AIRBNB
2013

4. Internet users who use social networking tools
(in%)
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2013

5. Internet users who use social networking tools
(in%)
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2013

6. USI

7. Global Top 5 by Overnight Visitors Spend
(in%)
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Paris London Bangkok New York Singapore
December 2013

8. Estimated Market Share
MARKET SHARES
Airbnb
72.7%
official rooms
80.0%
94.4%
98.6%
97.7%
27.3%
5.6%
1.4%
2.3%
NEW YORK
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20.0%
PARIS
LONDON
BANGKOK
SINGAPORE
January 2014

9. Hamburg – Spatial distribution Airbnb
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August 2013

10. Hamburg – Spatial distribution Airbnb
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August 2013

11. Airbnb zones
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Airbnb
hotels
August 2013

12. Airbnb zones vs hotel zones
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Airbnb
hotels
August 2013

13. Touristic zones vs residential zones
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Airbnb
hotels
August 2013

14. Venice
15,78 km²
Airbnb apartments 2014 1.338
tourists per year 20 million
tourists per day 60.000
residents in 1950`s 175.000
residents in 2012 58.483
ratio of residents to tourists 1:1
surface
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Venice touristic zones = residential zones

15. Improvements for SO EXCITING ME
Legal Framework
Statistics
Security
Cooperation
Mutual Benefit
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16. Merci Beaucoup!
Contact Caroline Sturm
IRE Istituto Ricerche Economiche
Via Maderno 24
6900 Lugano
Tel:+41 58 666 41 66
caroline.sophie.sturm@usi.ch
www.ire.eco.usi.ch
www.otur.usi.ch
USI