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AW6
Session 
6/5/2013 2:15 PM 
 
 
 
 
 
 
 

"Enterprise Agile Adoption
Jumpstart"
 
 
 

Presented by:
Alan Padula
Intuit, Inc.
 
 
 
 
 
 
 
 
 

Brought to you by: 
 

 
 
340 Corporate Way, Suite 300, Orange Park, FL 32073 
888‐268‐8770 ∙ 904‐278‐0524 ∙ sqeinfo@sqe.com ∙ www.sqe.com
Alan Padula
Intuit

Alan Padula is a senior software engineering process manager and agile leader at Intuit. For
more than six years, Alan has led the transformation of large organizations to enterprise agile.
In addition to training more than 100 internal agile coaches, he trains management on their role
in agile. Alan created Intuit’s flavor of agile which integrates innovation and experimentation and
drives several agile communities in the company. Prior to Intuit, he was a senior technology and
business process consultant at Hewlett-Packard. Earlier responsibilities at HP included software
project manager, program manager, lead engineer at HP, and consultant with R&D labs on
software technology and process improvement.

 
How To Jumpstart Enterprise Agile Adoption
Alan Padula

June 5, 2013
alan_padula@intuit.com
Better Software and Agile Development West 2013
Las Vegas, Nevada

people

Agenda
•  An Enterprise Agile Model
•  Intuit Financial Services (IFS) Journey Line to Agile
•  The Agile Mindset – “the difference that makes the difference”
•  The 8-Step Kotter Model of Change
•  Lessons Learned

Intuit Proprietary & Confidential

1
An Enterprise Agile Model*
• Executive Steering Committee
Investment Decisions
• Product Management Initiatives
• Architecture
• User Research

Offering
Level

Release
Level

• Release Team, Deployment Team,
Project Management Office, Roadmaps

Team
Level

• Feature
• Platform

* Adapted from Dean Leffingwell, Agile Software Requirements
3

Intuit Proprietary & Confidential

Intuit Financial Services (IFS) Agile
Journey Line

Launch Action
Team, Learn About
Agile & Design
Agile for IFS

Test Agile on Two
Teams

Coach Team
Established &
Trained

Start Using Agile &
Set Goal of
Reducing Cycle
Time by 20%

2009

2010

Team
Overwhelmed with
Feedback & Unsure
of Next Steps

Challenges with
Training Provider &
Getting the Training
Content Right

Completed Roll
Out & Started
Planning for FY12

2011

Challenges with
Coach Bandwidth

Attribution: roger436

Intuit Proprietary & Confidential

2
Where we were

Best
Practices

Past

(in

te
s)
Sta nge
u re c h a
Fut ntal
me
c re

Future
Present
State

Not Fast Enough

Intuit Proprietary & Confidential

Future Vision
Future
State
Vision

2

Past
Present
State

Not Fast Enough

…but what is “the difference that makes the difference?”

Intuit Proprietary & Confidential

3
The	
  Agile	
  Mindset
	
  

Mindset
	
  

people
4	
  Values	
  &	
  12	
  Principles
	
  

IFS Agile Rollout: Based on Kotter’s* Framework

AGILE

*John P. Kotter, Leading Change
Intuit Proprietary & Confidential

4
A Change Model to use: Kotter’s Eight Steps*
Implementing
& Sustaining
Change

8. Make it stick
7. Don’t let up

6. Create short-term wins
5. Enable action
4. Communicate for buy-in

3. Get the vision right

Engaging &
Enabling the
Organization

Creating a
Climate for
Change

2. Build guiding teams
1. Increase urgency
*John P. Kotter, Leading Change

Intuit Proprietary & Confidential

1. Increase Urgency

10

Intuit Proprietary & Confidential

5
2. Execution

4. Governance

2. Create Guiding Teams
1. Enabling

3. Assessment
Intuit Proprietary & Confidential

3. Get the Vision Right
Wall Street Journal
Visioning Exercise

12

Intuit Proprietary & Confidential

6
4. Communicate Change for Buy-In

Behavior
& Mindset

Benefit

Resistance
& Response

Communication
Plan

Recognition
Plan

Training
Plan

Resource
Plan

Who

Sponsors
1st Level
Managers
Developers
… etc

Intuit Proprietary & Confidential

5. Enable Action: Transition Elements
Current
state

The
What

Transition
Elements

The
Evidence

Measures

The
Why

Business &
Personal
Value

Desired
State 2

Future
State

• 
• 
• 
• 

State
Description

The
How

Desired
State 1

• 
• 
• 
• 

• 
• 
• 
• 

• 
• 
• 
• 

• 
• 
• 
• 

• 
• 
• 
• 

• 
• 
• 
• 

• 
• 
• 

• 
• 
• 

• 
• 
• 

• 
• 

• 
• 

• 
• 

Intuit Proprietary & Confidential

7
5. Enable Action:
Transition Elements
FY10 Q4
May

Jun

Enabling

Jul

ID Teams

FY11 Q1
Aug

Sep

Oct

FY11 Q2
Nov

Dec

FY11 Q3

Jan

Pilot ST & PO Training

Feb

Mar

FY11 Q4

Apr

May

Jun

Jul

Create & Execute ST & PO Training Plan
Pilot Release Team Trng

Train all Release Team Members

Create Leader Trng Plan

Train all IFS Sr. Leaders

PM Panel I PM Panel II
Train Coaches

Train coaches
Performance Goals & Agile Quiz

Agile Values Poster Contest
Monthly Snack & Learn Sessions

Execution

ID tool

Purchase Tool

Convert Users

Resource Allocation Guidelines for Different Roles to Support Agile (Rolled out team by team)
Create Parallel Testg in Dev Guidelines

Assessment

Roll out Parallel Testing in Dev Guidelines Team by Team

Define key measures & baseline

Governance

Launch metrics for all team (rolled out team by team)

NFR process defined & tested

Improve NFRs & Rollout to All Teams

Create Best Practices for Business Requirements & Cascade
Create Best Pract. for Tech Spec & Cascade

Support External Audit
Continue improving SDLC methodology & artifacts to support Agile

Intuit Proprietary & Confidential

5. Enable Action: Training Plan
Q1 FY11
Aug

Q2 FY11
Sept

Oct

Nov

Dec

Q3 FY11
Jan

Feb

Mar

Q4 FY11
Apr

May

Jun

Jul

Q1 FY12
Aug

Sep

Oct

Learning
Students

Agile Sr.
Leader
Workshop

Agile
Manager

Product
Owner

15

35

55

Scrum
Team

200

Release
Team

125

Agile
Coaches

25

Special
Topics

Unlimited

Classroom

Snack & Learns/Tech Talks

Recorded Session (view later)

Intuit Proprietary & Confidential

8
6. Short Term Wins: “Hearts & Minds”

Awareness

Adoption

Interest

Curiosity

17

Understanding

Intuit Proprietary & Confidential

7. Don’t Let Up
n
tio
ms
va
Tea
no
g ed
In
ana
ss
k
e
lf-M
ac
oc
Pr
db
, Se
e
s
ble
ou
Fe
Sta
inu
er
nt
m
Co
to
us
C
us
uo
in
nt
Co

18

Intuit Proprietary & Confidential

9
8. Making it Stick:
Intuit Agile Coaches

“Do not solve
for the
perfect
process!”

Business Value & Coach Contribution
Big ROI products with the right requirements,
by learning from customers & real data

• 
Repeatable, lower-risk projects
by selecting & customizing
the right process

Improved quality & schedule confidence
by executing
the process right

Greater productivity,
fewer obstacles,
and lower costs
by doing what works &
avoiding what doesn’t

“Work with &
support the team
in achieving their project goal”
Intuit Proprietary &
Intuit Proprietary & Confidential Confidential

19

• 

8. Making it Stick:
Measuring our Status of Agile Rollout by Group
Consumer
Teams

Some
Agile
Today?

Scrum
Team
Trained?

Parallel
Testing in
Dev?

Following
Resource
Allocation
Guidelines?

Measuring
Velocity?

Measuring
cycle
time?

Measuring
business
value?

Employee
Assessment
of Agile
Adoption

Agile Coach
Engagement

NA

NA

NA

Team 1
Team 2
Team 3
Team 4

NA

Team 5

NA

Team 6
Team 7
Team 8
Team 9
Team 10
Team 11
Team 12

Team is doing today and results look good
Team is scheduled to start or is doing with
success but needs to fill gaps
Team is not scheduled/doing yet or is
getting poor results
Intuit Proprietary & Confidential

10
8. Making it Stick: Self-Service Adoption

Measure

Score Self-Service Links

Velocity

3

Sprint
Burndown

4

Release
Burndown

2

Task
Breakdown

3

etc

…
12345-

Velocity
Sprint Burndown
Release Burndown
Task Breakdown

…

No Charts
Have it but don't look at it
Have it and trying to use it 
Usually use it for release planning
Have it, always use it, used for release planning in agile tool
Intuit Proprietary & Confidential

Lessons Learned
•  Concentrate on promoters; less on naysayers
•  Allocate action team with leader support for their time
•  Invest in training and internal coaches
•  Find a leader to make the rallying cry
•  Find a frontline leader to drive the change
•  Accept it takes a long time to make a mindset change
•  Use an expert Agile coach advisor who is masterful at change
leadership to drive the definition of the vision and roadmap
Intuit Proprietary & Confidential

11
Alan Padula
alan_padula@intuit.com

Special Thanks to:
Joumana Youssef, Intuit, Organizational Excellence
Intuit Proprietary & Confidential

12

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How to Jumpstart Enterprise Agile Adoption

  • 1.     AW6 Session  6/5/2013 2:15 PM                "Enterprise Agile Adoption Jumpstart"       Presented by: Alan Padula Intuit, Inc.                   Brought to you by:        340 Corporate Way, Suite 300, Orange Park, FL 32073  888‐268‐8770 ∙ 904‐278‐0524 ∙ sqeinfo@sqe.com ∙ www.sqe.com
  • 2. Alan Padula Intuit Alan Padula is a senior software engineering process manager and agile leader at Intuit. For more than six years, Alan has led the transformation of large organizations to enterprise agile. In addition to training more than 100 internal agile coaches, he trains management on their role in agile. Alan created Intuit’s flavor of agile which integrates innovation and experimentation and drives several agile communities in the company. Prior to Intuit, he was a senior technology and business process consultant at Hewlett-Packard. Earlier responsibilities at HP included software project manager, program manager, lead engineer at HP, and consultant with R&D labs on software technology and process improvement.  
  • 3. How To Jumpstart Enterprise Agile Adoption Alan Padula June 5, 2013 alan_padula@intuit.com Better Software and Agile Development West 2013 Las Vegas, Nevada people Agenda •  An Enterprise Agile Model •  Intuit Financial Services (IFS) Journey Line to Agile •  The Agile Mindset – “the difference that makes the difference” •  The 8-Step Kotter Model of Change •  Lessons Learned Intuit Proprietary & Confidential 1
  • 4. An Enterprise Agile Model* • Executive Steering Committee Investment Decisions • Product Management Initiatives • Architecture • User Research Offering Level Release Level • Release Team, Deployment Team, Project Management Office, Roadmaps Team Level • Feature • Platform * Adapted from Dean Leffingwell, Agile Software Requirements 3 Intuit Proprietary & Confidential Intuit Financial Services (IFS) Agile Journey Line Launch Action Team, Learn About Agile & Design Agile for IFS Test Agile on Two Teams Coach Team Established & Trained Start Using Agile & Set Goal of Reducing Cycle Time by 20% 2009 2010 Team Overwhelmed with Feedback & Unsure of Next Steps Challenges with Training Provider & Getting the Training Content Right Completed Roll Out & Started Planning for FY12 2011 Challenges with Coach Bandwidth Attribution: roger436 Intuit Proprietary & Confidential 2
  • 5. Where we were Best Practices Past (in te s) Sta nge u re c h a Fut ntal me c re Future Present State Not Fast Enough Intuit Proprietary & Confidential Future Vision Future State Vision 2 Past Present State Not Fast Enough …but what is “the difference that makes the difference?” Intuit Proprietary & Confidential 3
  • 6. The  Agile  Mindset   Mindset   people 4  Values  &  12  Principles   IFS Agile Rollout: Based on Kotter’s* Framework AGILE *John P. Kotter, Leading Change Intuit Proprietary & Confidential 4
  • 7. A Change Model to use: Kotter’s Eight Steps* Implementing & Sustaining Change 8. Make it stick 7. Don’t let up 6. Create short-term wins 5. Enable action 4. Communicate for buy-in 3. Get the vision right Engaging & Enabling the Organization Creating a Climate for Change 2. Build guiding teams 1. Increase urgency *John P. Kotter, Leading Change Intuit Proprietary & Confidential 1. Increase Urgency 10 Intuit Proprietary & Confidential 5
  • 8. 2. Execution 4. Governance 2. Create Guiding Teams 1. Enabling 3. Assessment Intuit Proprietary & Confidential 3. Get the Vision Right Wall Street Journal Visioning Exercise 12 Intuit Proprietary & Confidential 6
  • 9. 4. Communicate Change for Buy-In Behavior & Mindset Benefit Resistance & Response Communication Plan Recognition Plan Training Plan Resource Plan Who Sponsors 1st Level Managers Developers … etc Intuit Proprietary & Confidential 5. Enable Action: Transition Elements Current state The What Transition Elements The Evidence Measures The Why Business & Personal Value Desired State 2 Future State •  •  •  •  State Description The How Desired State 1 •  •  •  •  •  •  •  •  •  •  •  •  •  •  •  •  •  •  •  •  •  •  •  •  •  •  •  •  •  •  •  •  •  •  •  •  •  •  •  Intuit Proprietary & Confidential 7
  • 10. 5. Enable Action: Transition Elements FY10 Q4 May Jun Enabling Jul ID Teams FY11 Q1 Aug Sep Oct FY11 Q2 Nov Dec FY11 Q3 Jan Pilot ST & PO Training Feb Mar FY11 Q4 Apr May Jun Jul Create & Execute ST & PO Training Plan Pilot Release Team Trng Train all Release Team Members Create Leader Trng Plan Train all IFS Sr. Leaders PM Panel I PM Panel II Train Coaches Train coaches Performance Goals & Agile Quiz Agile Values Poster Contest Monthly Snack & Learn Sessions Execution ID tool Purchase Tool Convert Users Resource Allocation Guidelines for Different Roles to Support Agile (Rolled out team by team) Create Parallel Testg in Dev Guidelines Assessment Roll out Parallel Testing in Dev Guidelines Team by Team Define key measures & baseline Governance Launch metrics for all team (rolled out team by team) NFR process defined & tested Improve NFRs & Rollout to All Teams Create Best Practices for Business Requirements & Cascade Create Best Pract. for Tech Spec & Cascade Support External Audit Continue improving SDLC methodology & artifacts to support Agile Intuit Proprietary & Confidential 5. Enable Action: Training Plan Q1 FY11 Aug Q2 FY11 Sept Oct Nov Dec Q3 FY11 Jan Feb Mar Q4 FY11 Apr May Jun Jul Q1 FY12 Aug Sep Oct Learning Students Agile Sr. Leader Workshop Agile Manager Product Owner 15 35 55 Scrum Team 200 Release Team 125 Agile Coaches 25 Special Topics Unlimited Classroom Snack & Learns/Tech Talks Recorded Session (view later) Intuit Proprietary & Confidential 8
  • 11. 6. Short Term Wins: “Hearts & Minds” Awareness Adoption Interest Curiosity 17 Understanding Intuit Proprietary & Confidential 7. Don’t Let Up n tio ms va Tea no g ed In ana ss k e lf-M ac oc Pr db , Se e s ble ou Fe Sta inu er nt m Co to us C us uo in nt Co 18 Intuit Proprietary & Confidential 9
  • 12. 8. Making it Stick: Intuit Agile Coaches “Do not solve for the perfect process!” Business Value & Coach Contribution Big ROI products with the right requirements, by learning from customers & real data •  Repeatable, lower-risk projects by selecting & customizing the right process Improved quality & schedule confidence by executing the process right Greater productivity, fewer obstacles, and lower costs by doing what works & avoiding what doesn’t “Work with & support the team in achieving their project goal” Intuit Proprietary & Intuit Proprietary & Confidential Confidential 19 •  8. Making it Stick: Measuring our Status of Agile Rollout by Group Consumer Teams Some Agile Today? Scrum Team Trained? Parallel Testing in Dev? Following Resource Allocation Guidelines? Measuring Velocity? Measuring cycle time? Measuring business value? Employee Assessment of Agile Adoption Agile Coach Engagement NA NA NA Team 1 Team 2 Team 3 Team 4 NA Team 5 NA Team 6 Team 7 Team 8 Team 9 Team 10 Team 11 Team 12 Team is doing today and results look good Team is scheduled to start or is doing with success but needs to fill gaps Team is not scheduled/doing yet or is getting poor results Intuit Proprietary & Confidential 10
  • 13. 8. Making it Stick: Self-Service Adoption Measure Score Self-Service Links Velocity 3 Sprint Burndown 4 Release Burndown 2 Task Breakdown 3 etc … 12345- Velocity Sprint Burndown Release Burndown Task Breakdown … No Charts Have it but don't look at it Have it and trying to use it Usually use it for release planning Have it, always use it, used for release planning in agile tool Intuit Proprietary & Confidential Lessons Learned •  Concentrate on promoters; less on naysayers •  Allocate action team with leader support for their time •  Invest in training and internal coaches •  Find a leader to make the rallying cry •  Find a frontline leader to drive the change •  Accept it takes a long time to make a mindset change •  Use an expert Agile coach advisor who is masterful at change leadership to drive the definition of the vision and roadmap Intuit Proprietary & Confidential 11
  • 14. Alan Padula alan_padula@intuit.com Special Thanks to: Joumana Youssef, Intuit, Organizational Excellence Intuit Proprietary & Confidential 12