Rising per capita income, introduction of APDP program and various trade agreements are driving tyre industry in South Africa

1. 2014
TechSci Research
Market Intelligence Experts
South Africa Tyre Market
Forecast & Opportunities, 2019

2. South Africa Tyre Market Forecast & Opportunities, 2019 ©TechSci Research Page 1
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3. South Africa Tyre Market Forecast & Opportunities, 2019 ©TechSci Research Page 2
Table of Content
1. Executive Summary
2. South Africa Tyre Market Outlook
2.1. Market Size & Forecast
2.1.1. By Value
2.1.2. By Volume
2.2. Market Share & Forecast
2.2.1. By Vehicle Type
2.2.2. By Company
2.2.3. By Region
3. South Africa Replacement Tyre Market Outlook
3.1. Market Size & Forecast
3.1.1. By Value
3.1.2. By Volume
3.2. Market Share & Forecast
3.2.1. By Segment
4. South Africa Passenger Car Tyres Market Outlook
4.1. Market Size & Forecast
4.1.1. By Value
4.1.2. By Volume
4.2. Market Share & Forecast
4.2.1. By Segment
5. South Africa Commercial Vehicle Tyres Market Outlook
5.1. Market Size & Forecast
5.1.1. By Value
5.1.2. By Volume
5.2. Market Share & Forecast
5.2.1. By Segment
6. South Africa OTR and Two Wheeler Tyres Market Outlook
6.1. Market Size & Forecast
6.1.1. By Value
6.1.2. By Volume
6.2. Market Share & Forecast
6.2.1. By Segment
7. Price Point Analysis
8. Raw Material Analysis
9. Market Dynamics
9.1. Market Drivers
9.2. Market Challenges
10. Policy & Regulatory Landscape
11. Market Trends & Developments
11.1. Tyre Pressure Monitoring System (TPMS)
11.2. Automobile Production and Domestic Sales
11.3. Tyre Recycling Projects
11.4. Increasing Retread Tyre Market
11.5. Tyre Import
12. South Africa Economic Profile
13. Competitive Landscape
13.1. Goodyear SA (Pty) Ltd.
13.2. Apollo Tyres South Africa (Pty) Limited
13.3. Continental Tyre SA (Pty) Ltd.
13.4. Bridgestone South Africa (Pty) Ltd.
13.5. Michelin Tyre Company South Africa
13.6. Pirelli Tyre (Pty) Ltd.

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13.7. Sumitomo Rubber South Africa (Pty) Ltd.
13.8. Kumho Tyre Co. Inc.
14. Strategic Recommendations
15. Research Methodology
16. Disclaimer

5. South Africa Tyre Market Forecast & Opportunities, 2019 ©TechSci Research Page 4
List of Figures
Figure 1: South Africa Tyre Market Size, By Value, 2009-2013 (USD Billion)
Figure 2: South Africa Tyre Market Size, By Value, 2014E-2019F (USD Billion)
Figure 3: South Africa Tyre Market Size, By Volume, 2009-2013 (Million Units)
Figure 4: South Africa Tyre Market Size, By Volume, 2014E-2019F (Million Units)
Figure 5: South Africa Tyre Market Share, By Segment, By Volume, 2013
Figure 6: South Africa Tyre Market Share, By Segment, By Volume, 2019F
Figure 7: South Africa Tyre Market Share, By Company, By Volume, 2013
Figure 8: South Africa Tyre Market Share, By Company, By Volume, 2019F
Figure 9: South Africa Tyre Market Share, By Volume, By Region, 2013
Figure 10: South Africa Tyre Market Share, By Volume, By Region, 2019F
Figure 11: South Africa Replacement Tyre Market Size, By Value, 2009-2013 (USD Billion)
Figure 12: South Africa Replacement Tyre Market Size, By Value, 2014E-2019F (USD Billion)
Figure 13: South Africa Replacement Tyre Market Size, By Volume, 2009-2013 (Million Units)
Figure 14: South Africa Replacement Tyre Market Size, By Volume, 2014E-2019F (Million Units)
Figure 15: South Africa Replacement Tyre Market Share, By Segment, By Volume, 2013
Figure 16: South Africa Replacement Tyre Market Share, By Segment, By Volume, 2019F
Figure 17: South Africa Passenger Car Tyre Market Size, By Value, 2009-2013 (USD Million)
Figure 18: South Africa Passenger Car Tyre Market Size, By Value, 2014E-2019F (USD Million)
Figure 19: South Africa Passenger Car Tyre Market Size, By Volume, 2009-2013 (Million Units)
Figure 20: South Africa Passenger Car Tyre Market Size, By Volume, 2014E-2019F (Million Units)
Figure 21: South Africa Passenger Car Tyre Market Share, By Segment, By Volume, 2013
Figure 22: South Africa Passenger Car Tyre Market Share, By Segment, By Volume, 2019F
Figure 23: South Africa Commercial Vehicle Tyre Market Size, By Value, 2009-2013 (USD Million)
Figure 24: South Africa Commercial Vehicle Tyre Market Size, By Value, 2014E-2019F (USD Million)
Figure 25: South Africa Commercial Vehicle Tyre Market Size, By Volume, 2009-2013 (Million Units)
Figure 26: South Africa Commercial Vehicle Tyre Market Size, By Volume, 2014E-2019F (Million Units)
Figure 27: South Africa Commercial Vehicle Tyre Market Share, By Segment, By Volume, 2013
Figure 28: South Africa Commercial Vehicle Tyre Market Share, By Segment, By Volume, 2019F
Figure 29: South Africa Others Tyre Market Size, By Value, 2009-2013 (USD Million)
Figure 30: South Africa Others Tyre Market Size, By Value, 2014E-2019F (USD Million)
Figure 31: South Africa Others Tyre Market Size, By Volume, 2009-2013 (Million Units)
Figure 32: South Africa Others Tyre Market Size, By Volume, 2014E-2019F (Million Units)
Figure 33: South Africa Others Tyre Market Share, By Segment, By Volume, 2013
Figure 34: South Africa Others Tyre Market Share, By Segment, By Volume, 2019F
Figure 35: South Africa Average Tyre Price, 2009-2019F (USD per Unit)
Figure 36: Raw Material Share in Tyre Manufacturing
Figure 37: Global Rubber Production Size, By Volume, 2009-12 (Million Tons)
Figure 38: Natural Rubber Price at Singapore Exchange 2009-2013E (USD per Ton)
Figure 39: South Africa APDP Program Structure, 2013
Figure 40: South Africa Automotive Market Size, By Volume, 2009-2013 (Million Units)
Figure 41: South African Retreading Tyre Market Size, By Volume, 2009-13 (Million Units)
Figure 42: South Africa GDP Size, By Value, 2010-2016F (USD Billion)
Figure 43: South Africa GDP Per Capita, By PPP, 2010-2016F (USD)
Figure 44: South Africa GDP by Nominal Per Capita, 2010-2016F (USD)
Figure 45: South Africa Inflation Rate (Average Consumer Price Change %), 2010-2016F
Figure 46: South Africa Population Size, 2010-2016F (Million)
Figure 47: South Africa Unemployment Rate (% of labor force), 2010-2016F

6. South Africa Tyre Market Forecast & Opportunities, 2019 ©TechSci Research Page 5
List of Tables
Table 1: South Africa Average Tyre Price Range, By Segment, 2013 (USD per Unit)
Table 2: Composition for Tyre Manufacturing, By Raw Material
Table 3: Port Charges on Automobiles in South Africa, 2012
Table 4: Company Profile – Goodyear SA (Pty) Ltd.
Table 5: Company Profile – Apollo Tyres South Africa (Pty) Limited
Table 6: Company Profile – Continental Tyre SA
Table 7: Company Profile – Bridgestone South Africa (Pty) Ltd.
Table 8: Company Profile - Michelin Tyre Company South Africa
Table 9: Company Profile - Pirelli Tyre (Pty) Ltd.
Table 10: Company Profile – Sumitomo Rubber South Africa (Pty) Ltd.
Table 11: Company Profile - Kumho Tyre Co. Inc.

7. South Africa Tyre Market Forecast & Opportunities, 2019 ©TechSci Research Page 6
South Africa Tyre Market Outlook
South Africa has emerged as one of the XXXXXX tyre markets in the African sub-continent.
XXXXXX domestic automobile production coupled with sales, exports, XXXXXX economy and
XXXXXXX purchasing power of the natives are the key factors, which are driving the tyre
market in the country. South Africa is also an XXXXXX member of BRICS (Brazil-Russia-India-
China-South Africa), Southern African Development Community (SADC), East African
Community (EAC) and the Common Market for Eastern and Southern Africa (COMESA). The
membership of the country helps in relaxation of duties while trading of different commodities or
automotive tyres. All these factors have cumulatively supported the South African automotive
industry to XXXXXX during the last three years. The major global automotive manufacturers
such as Toyota, General Motors, BMW, Ford (Mazda), Mercedes Benz, Nissan, Renault,
Volkswagen, Scania, Volvo, MAN, Iveco, Isuzu, etc., have established either their XXXXXX or
XXXXX plants in South Africa to cater the XXXXXXX domestic as well as global demand.
Consequently, this has resulted into drawing the attention of major global tyre companies
towards the tyre market of South Africa.
The South African tyre industry has XXXXXX at a CAGR of around X% during 2009-13. The
volume sale of tyres in South Africa has XXXXXXX from about XXX million units in 2009 to XXX
million units in 2013. As a result, continuous XXXXXX in the sales of automobiles in the country
is expected to XXXXXX the tyre sales in South Africa over the next five years. The South
African tyre industry is expected to XXXXXX at a CAGR of around X% during 2014-19, reaching
to about XXX million units by 2019.
The presence of major automotive OEMs in the country is consequently XXXXXX the demand
for tyres in the OEM segment. In addition, market is also XXXXXX due to presence of about

8. South Africa Tyre Market Forecast & Opportunities, 2019 ©TechSci Research Page 7
XXX million units of automobiles in the country, which are contributing in the demand for tyres in
XXXXXX tyre segment of the country.
South Africa has only four local tyre manufacturers, which are Apollo, Goodyear, Continental
and Bridgestone, accounting for more than X% market share in 2013. These companies apart
from catering the XXXXXX tyre market, also fulfils the demand for automotive OEMs. South
Africa tyre market has been largely dominated by the XXXXXXX tyre segment as the country
had about XXX million units of passenger cars in 2013. XXXXXX is the market leader in the
South African tyre market, accounting for about X% market share in 2013 in revenue terms.
Apart from the four tyre manufacturers, Michelin, Kumho, Pirelli and Yokohama are the other
leading companies, which are addressing to the demand for tyre market in South Africa through
XXXXX.

9. South Africa Tyre Market Forecast & Opportunities, 2019 ©TechSci Research Page 8
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Research Methodology
With the top management of more than 20 years’ experience in developed and emerging
markets, TechSci Research methodology tender an exceptional combination of connoisseur
industry knowledge and in-country local research expertise. TechSci Research move towards
building market consensus view of size, shape, structure, environment and trends across each
category.
Our dedicated team of industry experts intensively monitored and analyzed various aspects
governing the performance of the tyre market in South Africa. The team has analyzed the
constructive outlooks of various segments and speculated a positive future of the industry
ahead. Taking in to consideration, various government initiatives, private investments and
regulatory involvement, our team of analysts have provided a prudent analysis of the industry’s
performance in future. This would facilitate our clients in planning their investment decision and
explore several growth opportunities in this field.
For our study, we have gathered information through primary research surveys with vendors,
channel partners and customers followed by an exhaustive search of credible paid databases
such as LexisNexis, EIU, Hoovers, etc. Our team of experts have been prudently evaluated all
the collected information and personated them in chronological order to depict a meaningful and
clear picture of the South African tyre market.
It is worth to mention here that while compiling the data, we have also crossed checked all the
collected information from multiple sources and data warehouses, so that we can present the
most accurate and precise information of the concerned industry to the user of this report.
In addition, we have also identified and analyzed all emerging trends including the important
drivers and challenges that the industry is confronting. Along with this, we have also identified

11. South Africa Tyre Market Forecast & Opportunities, 2019 ©TechSci Research Page 10
the possible growth areas in terms of expected sales in the country. With the coordination of
these factors, we have presented a coherent analysis of the performance of South African tyre
market in detail. We have also presented various forecasts for the industry. The forecasts are
based on our economic and judgmental analysis on the basis of analyzed drivers, challenges
and opportunities prevalent in the industry. Most importantly, while forecasting, we have given
due consideration to the R&D investments, sector demand and developments which are
essential in determining the prospective growth potentials of the sector. Thus, our report has
intended to depict the most unbiased picture of the South African tyre industry that will prove
decisive to our clients.
South Africa Tyre Market
Forecast &
Opportunities, 2019
GLOBALKNOWLEDGE
MARKETSTATISTICS
LOCALKNOWLEDGE