More vendors are developing mobile applications and websites to engage users on the go. Speakers at the conference discussed the importance of understanding users and the context of their mobile experiences to create simple and useful interactions. Effective mobile strategies include social and location-based applications, as well as tools for students like campus maps, computer availability lookups, and reserving study rooms. Rapid ethnography and putting fun back into mobile design were also topics covered.

1. Everything Mobile @ ALA Midwinter Rebecca Blakiston Instructional Services Librarian Website Product Manager University of Arizona Libraries

2. More vendors are going mobile.

3. 13th Annual Digital Libraries Symposium

4. Social Recommendations Social mobile photo-sharing Social entertainment checking - Joe Murphy, Yale University

9. “The biggest challenge is how to manage change. We need to engage, understand, and adapt it to our needs.” – Joe Murphy

11. Understand users. Simul8 Group is a good example of one way to do this.

12. Know the context.

13. Create simple interactions.

14. Pew Report: Mobile Access 2010 http://pewinternet.org/Reports/2010/Mobile-Access-2010

15. mobile floor maps

16. computer availability

17. reserving study rooms

18. web cams

19. location-based applications

21. Jim Hahn on rapid ethnography

23. EvvivaWeinraub & Hannah Rempelonputting the fun back into mobile websites