Venyoo is developing a cloud-based mobile mapping and data analytics platform to enhance the fan experience at live events. Their solution will provide venues with hyper-local maps, location-based analytics, and tools to identify and learn more about attendees. This will help venues improve operations, personalize experiences, and potentially increase revenues. Venyoo is seeking $750,000 in funding to further develop their product and platform, hire additional staff, and expand sales and marketing efforts to onboard new customers. They have an initial customer deployment with the New England Patriots and are building a strategic pipeline and growth plan to capitalize on the large market opportunity in sports, entertainment and other venues.

1. Fueling the next generation of live event fan experiences
Founders: Scott Larson & Tim BrennanVENYOO © 2014 Confidential. All rights reserved.

2. Slide 2
OUR VISION
To Enhance the fan experience by providing venues
with a robust data analytics platform, launching a
new era of contextual mobile mapping technologies
Hyper-Local Maps and Navigation
Custom Experience
Anonymous attendee analyticsReal-Time Info and Data

3. Slide 3
THE PROBLEMS
• Venues lack the real-time, quality data they need to truly realize revenue
potential of $10 Billion (FCI) at live sporting events
• Fan identification is the #1 problem for stadiums and venues in that fans
are mostly anonymous
• Losing regular attendees can cut profits ranging from 25% to 125%
• People wait in Long lines/congestion on average for over 2 years in their
lifetime
• Engagement and fan experience needs to improve to compete with the
couch as witnessed by the 3% decline in overall attendance figures at
MLB games in 2013
• Branding and sponsorship is still not being personalized
Stadiums, arenas, theme parks, malls, convention centers, resorts, airports, casinos and
other pedestrian friendly locales all encounter the same pain points.
*Fan Cost Index, 2013
*Destinationcrm.com, Attendees
*Sports Business Journal, Research and Ratings NL
Slide 3

4. Slide 4
VENYOO’s SOLUTION
• Cloud-based repository of hyper-local,
dynamic mobile maps for iOS and Android
• Location based analytic dashboard of relevant
and actionable metrics surrounding fan
experience
• Functionality
− Fan ID and demographic profile
− User location & bread crumbs
− Promotion-based geo triggers
− Heat maps of foot traffic and dwell time (e.g.
line wait times)
− Graph of searched amenities
− Social analysis (check-ins, tweet maps)
The VENYOO platform will provide venue stakeholders access to insightful
real-time data, enabling action.

5. Slide 5
COMPELLING MARKET
OPPORTUNITY
TEC H N OLOGY
Big Data
• By 2018 Big Data spending will reach $114 Billion
Mobile APPS
• Over 268B downloads and $77B in revenue
by 2017
Indoor Location-Based Mapping
(iBeacon/sensor technology)
• Wireless location-based applications to reach $14.5B
in 2014
• Indoor location-based services to reach
$4B by 2018
“GARTNER: Mobile Apps Will Have Generated $77 Billion In Revenue By 2017.” Business Insider. Web, April 2014.
The Amusement Park Guide. Tim O’Brien. 5th Edition, 2003.
“ABIresearch, Technology Market Intelligence, https://www.abiresearch.com/press/big-data-spending-to-reach-114-billion-in-2018-loo
Plunket research, http://www.plunkettresearch.com/sports-recreation-leisure-market-research/industry-statistics
Americangaming.org, Casino Markets Annual revenue
Reionline.org, Top Shopping Centers
www.Aramark.com, Revenues
Music Picture association of America, www.mpaa.org
Denver Airport Numbers, “http://business.flydenver.com/stats/financials/reports/revenue/2013_DEC.pdf”
Gartner, Key Findings From U.S. Digital Marketing Spending Survey, 2013
“Indoor Location & Mapping Services Report.” IndoorLBS.com. 2014. Web, April 2014.
“Indoor Location Market to Reach $4 billion in 2018, Predicts ABI.” Fierce Mobile IT. 2013. Web, April 2014.
Market place
• According to Gartner’s 2013 Digital marketing spending survey 2.5% of
revenues by corporations will be spent on digital marketing
• Venyoo will capitalize on 5% of the digital marketing expenditures of the
following verticals
• Over $25 Billion in revenues are generated in professional and collegiate
sports each year
• Over $30 Billion in revenues are generated from US based casinos per
year
• 8 of the top 10 mall owners and operators generate in excess of $18 Billion
in revenues
• The concessionaire industry generates north of $20 Billion with Aramark
taking in $14 Billion in revenues
• Approximately $14 Billion in aggregated revenue between 43 airport hubs
in the US
• Movie theaters generated $11 Billion in revenues in 2013

6. THE BUSINESS MODEL
Subscription based recurring revenue
model
• Annual subscription for data analytics
platform
• Professional services fee
Tiered pricing based on volume of
data, frequency and breadth of
analytics
• Data tiers driven by business need and
unique attributes of each venue
VENYOO allows for multiple revenue streams including a recurring revenue model, data
analytics subscription, advertising and partnership opportunities
Revenue Share Agreements
• Partnerships with other industry players such
as ticketing, merchandise, or concessionaire
companies
Future Product Roadmap
• Platform for Brands/Sponsors/Marketing
teams to buy location aware demographic
data
Slide 6

7. Slide 7
COMPETITIVE
OPPORTUNITIES
VENYOO is uniquely positioned to develop a location-aware digital
dashboard that will allow the venue stakeholders to enhance the fan
experience. VENYOO also provides the highest quality native mobile
mapping experiences, specifically tailored to usher in a new era of
unprecedented fan convenience.
Competitive Advantages
• Location-aware data metrics
• Engineered for the mobile
platform and user experience
• Sensor technology integration
• Search-ability
• Completely accurate maps
with no reliance on GPS
• Customized for each venue

8. Venyoo Timeline
Last Quarter 2014
• Raise seed funding
• Complete Market Requirements Document (MRD) with key stakeholders in the industry
• On-board key development resources
First Quarter 2015
• Build Data Dashbaord: Product development
• Ramp up sales strategy
• Hire sales team
• Attend to marketing needs
Second and Third Quarter 2015
• Go live with strategic customers
• Actively sell product into targeted verticals
• On-going marketing and branding activities
Fourth Quarter 2015 and beyond
• On-board new customers
• Asses product, team, and continue to enhance product offerings
VENYOO’s strategic plan will allow the company to grow into a profitable large scale
company.
Slide 8

9. Slide 9
SALES Traction and
PIPELINE
TEAMS
L E A G U E
S
JVs
Slide 9
VENYOO is LIVE with the New England Patriots on both iOS and Android!
https://itunes.apple.com/us/app/patriots-gameday-live/id386241868?mt=8
https://play.google.com/store/apps/details?id=com.yinzcam.nfl.patriots&hl=en

10. Slide 10
THE FOUNDING TEAM
Key Hires
Business Development Representative | Lead Developer and 5 Staff Developers
Marketing Manager and Customer Service Representative
Bios of VENYOO’s advisory board can be found in the appendix
Over 12 years of corporate experience across multiple
disciplines. BS Finance Boston College. Tim has spent
time in various roles in Finance, Real Estate, CRM
Consulting, and most recently technology sales and
business development. Main responsibilities include
strategy, raising capital, sales, driving revenues, new
business development, & management responsibilities.
VENYOO’s management team brings the experience, expertise, and connections
required to exponentially build on the company’s potential
15 years of software experience. BS Finance
U of MN, MS Computer Science Depaul.
Hand-built a web-services based CRM
system from the ground up. PMI certified and
has managed multi-million software project
implementations for the entertainment
industry. Main responsibilities include product
roadmap & team management.
Scott Larson, CEO
DREAMER, HUSTLER, MAKER
Tim Brennan, CMO
STRATEGIST, BIZ DEV, SALES
Slide 10

11. Slide 11
Revenue Model
VEN YOO’s
project ions in
the Sports &
Ent ert ainment
Vert ical:
- 10 subscriptions in year 1
- 29 in year 2
- 74 in year 3
- 118 in year 4
- and 182 in year 5
Year 1 Year 2 Year 3 Year 4 Year 5
Total Revenue $593,978 $3,305,289 $8,706,035 $15,288,006 $23,750,510
COGS $725,497 $2,027,040 $4,554,437 $7,226,326 $10,814,066
Operating Expenses $573,027 $1,308,621 $2,197,004 $3,139,022 $4,400,652
Gross Profit -$704,546 -$30,373 $1,954,595 $4,922,658 $8,535,793
-$5,000,000
$0
$5,000,000
$10,000,000
$15,000,000
$20,000,000
$25,000,000

12. Slide 12
FUNDING REQUEST & USE OF
FUNDS
• Requesting seed funding of $750K
• Use of Funds
− $500K in software and product development
− $200K in sales, marketing and operating expenses
− $50K in startup costs
• Invested $120K in personal startup capital to date
− Built and delivered an SDK for the NE Patriots
− Closed first customer, collected valuable market data and built
customer pipeline
− Finalist in L.A. startup weekend pitch contest presented by the
Kauffman Foundation
VENYOO is seeking $750K in convertible notes to accomplish the company’s
growth goals
MILESTON ES
• In 6 months complete
build out of data
dashboard
• Onboard 3-4 beta strategic
beta customers
• Secure all IP and legal
liabilities
• Continue to build pipeline
Slide 12

13. Slide 13
APPENDIX: BOARD OF ADVISORS
Jody Mulkey, CTO of Ticketmaster
• Technology executive in the Ecommerce/Internet space with successful start-up experience.
• Specialties: Building high performance teams, systems and technology powered businesses
Nate Williams, CMO of GreenWave
• Technology Executive & Entrepreneur & Internet of Things Consortium advisor.
• Successful exits: 4Home (to Motorola '10), Motorola Mobility (to Google '12), and Motorola Home (to ARRIS '13).
Ben Grossman, Principal at Selhurst Media Ventures
• Former Twitter Executive, Current Strategic Media and Production Consultant.
• Former Professional sports league, team and media executive
Matt Rowe, General Counsel at Shoobx
• Represented public and private growth technology companies in a variety of industries. Previous company Endeca
acquired by Oracle ’11.
• Regularly advised clients on general corporate, SEC compliance, corporate governance and corporate finance matters.