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The Lowdown…

Turning all digital content into a shop front

Private and Confidential © © Dotter Ltd
Private and Confidential Dotter Ltd
Consumers use of the internet to research and buy
products
75%

50%

25%

0%

Purchased Online

Globally across all product categories, 61%

Researched Online

of all purchase decisions

are influenced by online research
Private and Confidential © Dotter Ltd

Source: TNS, IAB and Google
What are consumers researching?

What is it?

Private and Confidential © Dotter Ltd

Where can I buy it?

How much does it cost?
A consumer engages with brand content and wants to
find out more
Call of Duty has over 400m YouTube views, 25m+ Facebook Likes,
millions of hits on website and 1m+ Twitter Followers

Private and Confidential © Dotter Ltd
Invariably, they end up on the retailers’ sites

Private and Confidential © Dotter Ltd
The onus is then on the consumer to find the right
product, at the right price

Distractions and competitor
messages are introduced

Its time consuming

Private and Confidential © Dotter Ltd
How does this make consumers feel?
!
77% get frustrated
shopping for the best
deal online

Over 3 million consumers feel
‘paralysed by choice’

48% fear missing out
on a good deal

Private and Confidential © Dotter Ltd

Source : Yougov 2013
Dotter believes...


A brand that makes it easier for people to find the
information they are looking for…
Will sell more
products online
Will be more liked
And offline

Private and Confidential © Dotter Ltd
Dotter makes this easy through the implementation of
what we call Commerce Apps

Private and Confidential © Dotter Ltd
And giving them the means to act on this information,
there and then

Private and Confidential © Dotter Ltd
Regardless of Channel, Platform, Device, Retailers
Mobile App

Mobile Ad

Online Ad

Website – Full Store Framework

Private and Confidential © Dotter Ltd

Facebook Timeline

Facebook App

YouTube - Online Video
Dotter provides a better experience for consumers….

Faster

Easier

More transparent

Private and Confidential © Dotter Ltd
Accelerating their journey through the purchase funnel
PAID

OWNED

EARNED

AWARENESS

COMMERCE APPS

FAMILARITY
CONSIDERATION
INTENTION
SHOPPING
PURCHASE

Closing the gap between content and commerce
Private and Confidential © Dotter Ltd
Dotter also make it easy for brands to find information they
are looking for…
Better insights into media




Private and Confidential © Dotter Ltd

and channel effectiveness

Better insights into purchase

behaviours

!
Consumers visiting
brand properties at
Consideration stage

3

30%

Commerce App users
from Mobile Devices

Consumers at Consideration stage by
media
Private and Confidential © Dotter Ltd

Average visit time to
Commerce App

Average number of page
views on Commerce App

Consideration to Conversion across
Dotter Commerce Apps by media
Source : Dotter Commerce App Results to June 2013
And make it easy for brands to
implement (and maintain)
✓
✓
✓
✓
✓

No need to change infrastructure
No need to write a line of code
Scalable and repeatable
Low start up and on-going costs
Live in days

Private and Confidential © Dotter Ltd
Using Dotter’s Commerce Builder Platform
Media Selector | Mobile, Web, Video,
YouTube

Control Panel | Edit products, styling,
counties and labels. Manage analytics and
deployment requirements

Review Panel | Real time user acceptance
testing of Commerce App prior to deployment

Click here for Commerce Builder Video
Private and Confidential © Dotter Ltd
WIDGET

Mini store fronts designed to handle up to 20 SKUs
across multiple retailers seamless integrated with
existing web, mobile, social, display advertising and
video content
Perfect for | supporting brand campaigns across
multiple consumer touch-points

STORE

Full product range store fronts to handle up to 200
SKUs across multiple retailers. Can act as standalone
destinations or integrated into existing web, mobile
and social destinations
Perfect for | brands with multiple products and
product categories

GRID

Dotter has a number of standard Commerce
across web, mobile, social and video media…..

Full mobile web site aggregating existing web &
social content with commerce functionality
Perfect for | brands without a mobile web presence

Private and Confidential © Dotter Ltd

Example |

Example |

Example |

App Blueprints
…and now includes all major desktop, tablet, video and mobile ad

formats
DESKTOP

MOBILE RICH MEDIA

PRE-ROLL VIDEO

MPU

Private and Confidential © Dotter Ltd
A bit about us

Private and Confidential © Dotter Ltd
Our offices. Our Management Team

C-level experience from Sun Microsystems, Ogilvy, Cap Gemini and Motorola

London | Product, Sales and Marketing

!

Led by: 
Antony North, CEO 
Jacques Belissent, CTO
Erica Price, Client Service Director

Shanghai | Development

!

Led by:
Kay Meng Soh, COO
Ray Zhu, Development Director

Sydney | Sales and Marketing

!

Led by:
John Edwards, Chairman
Paul Paoliello, General Manager

Private and Confidential © Dotter Ltd
Working with major brands across 

14 different territories

Private and Confidential © Dotter Ltd
What they say about us…
Dotter’s Commerce Builder solution has proven to be not only highly innovative and leading edge but also
successful – we see fantastic levels of engagement Dotter’s Commerce Apps when integrated within our video
content.

!

We’re rolling out the capability across our key global territories and markets for our top titles, as well as
extending it across multiple platforms and channels - and are excited to be among the first brands in the world
to enable commerce in this way for our consumers ” 
Shane Bellamy, Senior European Digital Marketing Manager, Activision

“Kellogg's has long recognised the power of digital in engaging our consumers. Dotter's technology has
enabled us to tie commerce more closely to our digital activity and their strategic approach means that we are
now gaining valuable insights into the purchase behaviour of consumers engaging with us across multiple
digital initiatives - which in turn will help shape our digital strategy in the future.”
Matt Pritchard, European Digital Planning Director, Kellogg’s
“Going live with Dotter’s Full Store Commerce App for the Special K brand was a pain-free process. The team
are forward thinking and a pleasure to work with and we continue to work closely together to ensure the
solution evolves and delivers what our consumers want.”
Peter Hodgkinson, Assistant Digital Manager, Kellogg's UK
Private and Confidential © Dotter Ltd
“The results have exceeded our initial expectations considerably – we never expected mobile conversions rates
would exceed desktop. Dotter’s Open Commerce platform allowed us to provide a fully optimised mcommerce experience without the need for IT resource. Dotter’s platform has now handled hundreds of
thousands of pounds of transactions without any problems at all.”
Kari Coghill, Head of Business Development, Historic Scotland
“Working with Dotter has been great. The technology delivers and the team are always responsive to our
needs. We managed to get mobile enabled very quickly and with practically no internal resource. The
conversion rates are outstanding so we really could not ask for more.”
Gillian Crowther, E-Commerce Manager, Historic Scotland

“Dotter’s Commerce Apps delivery more meaningful metrics and benchmarks on our owned media spaces.
Dotter allowed us to do this whilst enhancing our consumers overall experience and allowing a more
meaningful and complete conversations consumers”
Stuart Renshaw, Digital Development Manager, McCormick EMEA

Private and Confidential © Dotter Ltd
See how Activision removed
the gap between
consideration and purchase
for Call of Duty

See how Kellogg’s
Special K increased off and
online sales and
effectiveness of media
spend

Private and Confidential © Dotter Ltd
contact :: theteam@dotter.me

follow ::

more :: www.dotter.me

Private and Confidential © Dotter Ltd © Dotter Ltd, E-Innovations Centre, Shifnal Rd, Telford, TF2 9FT
Private and Confidential

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Dotter - The Lowdown

  • 1. The Lowdown…
 Turning all digital content into a shop front Private and Confidential © © Dotter Ltd Private and Confidential Dotter Ltd
  • 2. Consumers use of the internet to research and buy products 75% 50% 25% 0% Purchased Online Globally across all product categories, 61% Researched Online of all purchase decisions are influenced by online research Private and Confidential © Dotter Ltd Source: TNS, IAB and Google
  • 3. What are consumers researching? What is it? Private and Confidential © Dotter Ltd Where can I buy it? How much does it cost?
  • 4. A consumer engages with brand content and wants to find out more Call of Duty has over 400m YouTube views, 25m+ Facebook Likes, millions of hits on website and 1m+ Twitter Followers Private and Confidential © Dotter Ltd
  • 5. Invariably, they end up on the retailers’ sites Private and Confidential © Dotter Ltd
  • 6. The onus is then on the consumer to find the right product, at the right price Distractions and competitor messages are introduced Its time consuming Private and Confidential © Dotter Ltd
  • 7. How does this make consumers feel? ! 77% get frustrated shopping for the best deal online Over 3 million consumers feel ‘paralysed by choice’ 48% fear missing out on a good deal Private and Confidential © Dotter Ltd Source : Yougov 2013
  • 8. Dotter believes...
 A brand that makes it easier for people to find the information they are looking for… Will sell more products online Will be more liked And offline Private and Confidential © Dotter Ltd
  • 9. Dotter makes this easy through the implementation of what we call Commerce Apps Private and Confidential © Dotter Ltd
  • 10. And giving them the means to act on this information, there and then Private and Confidential © Dotter Ltd
  • 11. Regardless of Channel, Platform, Device, Retailers Mobile App Mobile Ad Online Ad Website – Full Store Framework Private and Confidential © Dotter Ltd Facebook Timeline Facebook App YouTube - Online Video
  • 12. Dotter provides a better experience for consumers…. Faster Easier More transparent Private and Confidential © Dotter Ltd
  • 13. Accelerating their journey through the purchase funnel PAID OWNED EARNED AWARENESS COMMERCE APPS FAMILARITY CONSIDERATION INTENTION SHOPPING PURCHASE Closing the gap between content and commerce Private and Confidential © Dotter Ltd
  • 14. Dotter also make it easy for brands to find information they are looking for… Better insights into media 
 Private and Confidential © Dotter Ltd and channel effectiveness

  • 15. Better insights into purchase behaviours ! Consumers visiting brand properties at Consideration stage 3 30% Commerce App users from Mobile Devices Consumers at Consideration stage by media Private and Confidential © Dotter Ltd Average visit time to Commerce App Average number of page views on Commerce App Consideration to Conversion across Dotter Commerce Apps by media Source : Dotter Commerce App Results to June 2013
  • 16. And make it easy for brands to implement (and maintain) ✓ ✓ ✓ ✓ ✓ No need to change infrastructure No need to write a line of code Scalable and repeatable Low start up and on-going costs Live in days Private and Confidential © Dotter Ltd
  • 17. Using Dotter’s Commerce Builder Platform Media Selector | Mobile, Web, Video, YouTube Control Panel | Edit products, styling, counties and labels. Manage analytics and deployment requirements Review Panel | Real time user acceptance testing of Commerce App prior to deployment Click here for Commerce Builder Video Private and Confidential © Dotter Ltd
  • 18. WIDGET Mini store fronts designed to handle up to 20 SKUs across multiple retailers seamless integrated with existing web, mobile, social, display advertising and video content Perfect for | supporting brand campaigns across multiple consumer touch-points STORE Full product range store fronts to handle up to 200 SKUs across multiple retailers. Can act as standalone destinations or integrated into existing web, mobile and social destinations Perfect for | brands with multiple products and product categories GRID Dotter has a number of standard Commerce across web, mobile, social and video media….. Full mobile web site aggregating existing web & social content with commerce functionality Perfect for | brands without a mobile web presence Private and Confidential © Dotter Ltd Example | Example | Example | App Blueprints
  • 19. …and now includes all major desktop, tablet, video and mobile ad formats DESKTOP MOBILE RICH MEDIA PRE-ROLL VIDEO MPU Private and Confidential © Dotter Ltd
  • 20. A bit about us Private and Confidential © Dotter Ltd
  • 21. Our offices. Our Management Team
 C-level experience from Sun Microsystems, Ogilvy, Cap Gemini and Motorola
 London | Product, Sales and Marketing ! Led by: Antony North, CEO Jacques Belissent, CTO Erica Price, Client Service Director Shanghai | Development ! Led by: Kay Meng Soh, COO Ray Zhu, Development Director Sydney | Sales and Marketing ! Led by: John Edwards, Chairman Paul Paoliello, General Manager Private and Confidential © Dotter Ltd
  • 22. Working with major brands across 
 14 different territories Private and Confidential © Dotter Ltd
  • 23. What they say about us… Dotter’s Commerce Builder solution has proven to be not only highly innovative and leading edge but also successful – we see fantastic levels of engagement Dotter’s Commerce Apps when integrated within our video content. ! We’re rolling out the capability across our key global territories and markets for our top titles, as well as extending it across multiple platforms and channels - and are excited to be among the first brands in the world to enable commerce in this way for our consumers ” Shane Bellamy, Senior European Digital Marketing Manager, Activision “Kellogg's has long recognised the power of digital in engaging our consumers. Dotter's technology has enabled us to tie commerce more closely to our digital activity and their strategic approach means that we are now gaining valuable insights into the purchase behaviour of consumers engaging with us across multiple digital initiatives - which in turn will help shape our digital strategy in the future.” Matt Pritchard, European Digital Planning Director, Kellogg’s “Going live with Dotter’s Full Store Commerce App for the Special K brand was a pain-free process. The team are forward thinking and a pleasure to work with and we continue to work closely together to ensure the solution evolves and delivers what our consumers want.” Peter Hodgkinson, Assistant Digital Manager, Kellogg's UK Private and Confidential © Dotter Ltd
  • 24. “The results have exceeded our initial expectations considerably – we never expected mobile conversions rates would exceed desktop. Dotter’s Open Commerce platform allowed us to provide a fully optimised mcommerce experience without the need for IT resource. Dotter’s platform has now handled hundreds of thousands of pounds of transactions without any problems at all.” Kari Coghill, Head of Business Development, Historic Scotland “Working with Dotter has been great. The technology delivers and the team are always responsive to our needs. We managed to get mobile enabled very quickly and with practically no internal resource. The conversion rates are outstanding so we really could not ask for more.” Gillian Crowther, E-Commerce Manager, Historic Scotland “Dotter’s Commerce Apps delivery more meaningful metrics and benchmarks on our owned media spaces. Dotter allowed us to do this whilst enhancing our consumers overall experience and allowing a more meaningful and complete conversations consumers” Stuart Renshaw, Digital Development Manager, McCormick EMEA Private and Confidential © Dotter Ltd
  • 25. See how Activision removed the gap between consideration and purchase for Call of Duty See how Kellogg’s Special K increased off and online sales and effectiveness of media spend Private and Confidential © Dotter Ltd
  • 26. contact :: theteam@dotter.me follow :: more :: www.dotter.me Private and Confidential © Dotter Ltd © Dotter Ltd, E-Innovations Centre, Shifnal Rd, Telford, TF2 9FT Private and Confidential