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LIFE AFTER PRE-ROLL
1
2 000+ Annonceurs
26
Bureaux
New York, Miami, London, Paris, Mexico,
Milan, Madrid, Seoul, Sydney, Amsterdam,
Stockholm, Zurich, etc.
+1Milliard
Vidéos
délivrées
par mois
$80M De fonds levés
$100M De CA en 2014
40K+
Editeurs, blogs et
applications incluant les
500 plus grands éditeurs au
monde
380 Employés dont
100 développeurs
680MVU
Le plus grand
réseau premium
international
Teads, la technologie qui ré-invente la publicité vidéo
LES NOUVEAUX
FORMATS
CHANGENT LA DONNE
Les publicités vidéo peuvent être
diffusées en dehors du flux vidéo
L’utilisateur doit pouvoir choisir
de regarder la publicité ou non
Le View-to-Play règle
le problème de la visibilité
INREADTM: LA PUBLICITE VIDEO
AU COEUR DU CONTENU EDITORIAL
Temps consacré quotidiennement par utilisateur
Source : Médiamétrie - Mediamat - Base : Individus âgés de "4 ans et + » avril 2014
Médiamétrie//Netratings, mesure d’audience de l’internet fixe et vidéo 2 ans et +, juillet 2014
Source GFK/NPA : Baromètre TV en ligne, Juin 2014
3h37
1h54
Vidéo online
Contenus TV
5% du total des vidéos vues
TV
10 min 26s
Internet PC
APPORTER DE LA COUVERTURE ADDITIONNELLE
PAR RAPPORT A LA TV
Pour gagner en couverture, il est nécessaire d’élargir la diffusion de la vidéo en dehors du cadre
de l’instream.
CREER DES PASSERELLES ENTRE TV ET DIGITAL
TEADS.TV

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Au-delà du simple format Pre-roll, Teads

  • 2. 1 2 000+ Annonceurs 26 Bureaux New York, Miami, London, Paris, Mexico, Milan, Madrid, Seoul, Sydney, Amsterdam, Stockholm, Zurich, etc. +1Milliard Vidéos délivrées par mois $80M De fonds levés $100M De CA en 2014 40K+ Editeurs, blogs et applications incluant les 500 plus grands éditeurs au monde 380 Employés dont 100 développeurs 680MVU Le plus grand réseau premium international Teads, la technologie qui ré-invente la publicité vidéo
  • 3. LES NOUVEAUX FORMATS CHANGENT LA DONNE Les publicités vidéo peuvent être diffusées en dehors du flux vidéo L’utilisateur doit pouvoir choisir de regarder la publicité ou non Le View-to-Play règle le problème de la visibilité
  • 4. INREADTM: LA PUBLICITE VIDEO AU COEUR DU CONTENU EDITORIAL
  • 5. Temps consacré quotidiennement par utilisateur Source : Médiamétrie - Mediamat - Base : Individus âgés de "4 ans et + » avril 2014 Médiamétrie//Netratings, mesure d’audience de l’internet fixe et vidéo 2 ans et +, juillet 2014 Source GFK/NPA : Baromètre TV en ligne, Juin 2014 3h37 1h54 Vidéo online Contenus TV 5% du total des vidéos vues TV 10 min 26s Internet PC APPORTER DE LA COUVERTURE ADDITIONNELLE PAR RAPPORT A LA TV Pour gagner en couverture, il est nécessaire d’élargir la diffusion de la vidéo en dehors du cadre de l’instream.
  • 6. CREER DES PASSERELLES ENTRE TV ET DIGITAL

Hinweis der Redaktion

  1. Viewability is defined by visible surface and time A Video Ad 1 that meets the criteria of 50% of the ad’s pixels2 on an in-focus browser tab in the viewable space of the browser page can be counted as a Viewable Video Ad Impression if it meets the following time criterion: Video Time Requirement: To qualify for counting as a viewable video ad impression, it is required that 2 continuous seconds of the video advertisement is played, meeting the same Pixel Requirement necessary for a viewable display ad. This required time is not necessarily the first 2 seconds of the video ad; any unduplicated content of the ad comprising 2 continuous seconds qualifies in this regard. Similar to the rules for counting display ad viewable impressions, strong user interaction with a video ad may, in certain instances, be considered a proxy for viewability. Specifically, a legitimate click on a video ad (i.e., the click satisfies the requirements for counting a click, based on the IAB’s Click Measurement Guidelines) may result in a viewable video impression even if the ad does not meet the pixel and time criteria necessary for a viewable video impression (but, as noted earlier in these guidelines, a click that initiates a Click to Play video ad would not, in itself, be considered a user interaction that satisfies this criteria). 2s is not enough for us to capture the message of the brand. Nielsen actually established that the minimum exposure time for the ad to have a branding impact is 20s. Of course, it might be less depending on the creative and device
  2. Tracking/collaboration with media agencies/cients/vendors/trading desks