1. Adobe CQ Whitepaper Abstract for SlideShare
More and more consumers are accessing digital content now across multiple media devices and
platforms than ever before. The surge in devices such as smartphones, tablets, laptops, and PCs
- and platforms that run on them now offer consumers a new set of features and conveniences.
The greatest challenge now for media companies is that consumers now expect a superior user
experience no matter how content is accessed. Further, the need of the hour is not mere
means for companies to provide content to consumers but to offer immersive content in a way
that engages the digital consumer.
The scenario now is that media companies are now being forces to offer a wide variety of
content across traditional and new media channels, curate the content and ensure seamless
and engaging experience. These evolving consumer needs and preferences are bringing Web
Content Management (WCM) solutions the forefront for Media companies to serve the
customers better and keep up with the competition. WCM solutions enable media companies
to help media companies to create, distribute and monetize content across a much wider
customer base. At the same time choosing the right WCM solutions is critical in creating a
strong differentiator for media companies to engage with their customers while monetizing
effectively.
In this paper, we examine the key trends in the digital media space and look in particular on the
features and advantages of Adobe CQ (WCM) solutions. Further, we also suggest how Tavant,
with its in-depth experience in working with large media companies, can help organizations
achieve their media strategies by effectively unleashing the expertize and the right mix of
flexibility & scalability offered by Adobe CQ.
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